Rachel Maleady

Rachel.Maleady@gmail.com 713 Wilson Hill Road, Hoosick Falls, NY 12090 EXPERIENCE

Copywriter & Online Marketing Specialist- Green Mountain Information Technology October 2011-present

Cell (518) 596-9894 www.lifeunsweetened.com

Write print and digital copy for a variety of clients including large online clothing retailers and small businesses. Use search engine optimization (SEO) techniques to create optimized web copy, product descriptions, headlines, meta keywords, image alts, and page URLs to increase client's visibility on search engines. Conform to brand-DNA writing styles and edit existing copy for grammar and style. January 2012- present

Blogger and Founder- Life Unsweetened

Write blog posts on topics including lifestyle, beauty, fashion, music and more. Track analytics, measure audience engagement and run custom metric reports with Google Analytics and similar programs. Edit posts and blog theme/layout with basic HTML and CSS customization. Promote blog through various social media channels including Twitter, Facebook, and Pinterest. April 2012- present

Columnist- LA Family Magazine Contribute weekly articles for the magazine's "Life after College" section. Promote articles on a variety of different social media channels and websites.

Marketing and Public Relations Intern- Co-Communications, Inc.

January 2011- May 2011

Assisted in writing of press releases and collateral materials, as well as general correspondence with clients. Created media lists with Cision, organized and tracked press hits, put together press kits and composed event postings. August 2009-May 2011

Supervisor- Marist Institute for Public Opinion

Monitored interviewers for accuracy, provided constructive feedback, assisted in employee training programs and conducted various administrative duties. Promoted from interviewer to supervisor after one year of employment. January 2010- May 2010

Promotions Intern, Cumulus Media

Represented the five local Cumulus radio stations in all areas- including promotions, marketing and production. Produced PSAs and podcasts for local events and businesses using Abobe Audition. Interacted with public via Van Hits to get exposure for the radio stations, upcoming events and giveaways. Helped with in-studio assistance of the WPDH morning show, as well as various data entry and reception tasks. Interviewer- Marist Institute for Public Opinion January 2008- August 2009 Collected research data from respondents to measure public opinion at the local, state, and national level Worked with Voice Over Internet Protocol (VOIP) software Voxco

EDUCATION
Marist College- Poughkeepsie, New York Graduated May 2011 Bachelor of Arts in Communications, Concentration in Public Relations, Minor in Business Deans List Fall 2008 & Fall 2010, Graduated Cum Laude Leadership & Activities: Public Relations Director of WMAR Marist Radio, Copy Editor & Contributing Writer for The Circle, Member of Public Relations Student Society of America (PRSSA), Member of Daughters of the American Revolution

SKILLS Social media (Twitter, Facebook, Pinterest), blogging platforms (Wordpress, Tumblr, Blogger),Microsoft Office (Word, Excel), press releases, search engine optimization (SEO), copywriting, copyediting, keyword research, Adobe Audition, Cision, Google Analytics, online marketing, intermediate knowledge of HTML, CSS and Adobe Photoshop and technical & creative writing