Questionnaires
standardized or not
estandarizados
Karen Torres Pereira
Cristian Cárdenas Angulo
Standardized Questionnaire
• A questionnaire is, by definition, the instrument
standardized that we use for data collection
during the fieldwork of some research
quantitative, fundamentally, those that are carried out
with survey methodologies.
• The questionnaire is a form with a list of
standardized and structured questions that must be
form in the same way for all respondents.
• By 'standardizing' we specifically mean designing
the survey questionnaire in such a way that it contains
the smallest possible number of open questions or
semi-open.
Non-standardized questionnaire
• It is that questionnaire where most of
the questions are open or semi-open,
where the interviewer wants to learn more about
found the phenomenon, and where it can be created
an open conversation with the interviewee.
OPEN-ENDED QUESTION FORM
EXAMPLE: Obtain the
information about the
design characteristics
criticisms for employees
Some employees have suggested that the best
way to make the processing efficient
Orders are to install a computer system.
that handles all the calculations. Under these
circumstances Would you support the development of
a system of this type?
CLOSED QUESTION FORM
Example: Obtain information about
the critical design characteristics for
the employees
broad vision regarding the way in which the
the company handles the orders.."I would like you to
will answer some specific questions regarding
in the above
What stages do you work well in? Which ones do you not?
Where is most of the problem presented?
• DICHOTOMOUS QUESTIONS
• Have you visited any typical food restaurant?
• If ( ) No ( )
• SINGLE CHOICE MULTIPLE CHOICE QUESTIONS
• What type of establishment did you make your last purchase at?
of articles of
• Nutrition
• Hypermarket
• Supermarket
• Wholesale market
• Self-service
• Traditional store
• Specialized store
•
• EXAMPLES
• The open questions do not delimit in advance the
response alternatives. Therefore, the number of categories of
the answer is very high. In theory, it is infinite.
• Why do you attend psychotherapy?
• ___________________________________________________________________________
___________________________________
• What do you think of the television show The Hunters?
• ___________________________________________________________________________
___________________________________
•
• How has the company's management achieved the
union cooperation for the quality project?
• ___________________________________________________________________________
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