PREFACE

1. Introduction to E Marketing. Objectives Strategy Secrets of Internet Marketing. Marketing on Internet Benefits Objectives Implementation Strategies Measuring Success Allocating Resources Checklist & helpful tips

2. Marketing Plan. Flow chart

3. Internet Marketing of Services. E Marketing Classified ads Websites. Forums Social Networking & Bookmarking. Articles Submission. Blog Submission. Groups Submission. Press Release Submission. Email Marketing SMS Marketing

4. Continuity Program. 5. Case Study.

INTRODUCTION AN INTRODUCTION TO INTERNET MARKETING

Internet marketing is one of the hottest subjects on the internet, with almost endless websites devoted to the subject. More and more people are realising that there is a lot of money to be made online through legitimate businesses, such as selling on Ebay, promoting affiliate products, and developing and selling your own products. The major attraction of internet marketing is that there are almost no barriers to entry. You don't need any substantial capital to set yourself up, as you would in the offline world. For example, you can immediately start selling unwanted household items on Ebay, or you could sign up as an affiliate for a company and start promoting their products on the numerous sources of free ads, such as free classified ads sites, safe lists and traffic exchanges, and earn a commission for each sale. Most of the resources that you need to start making money online can be found cheaply, or indeed free in some cases. I recommend creating your own website if you want to increase your earning potential, but again this can be done cheaply if you are on a limited budget. Registering a domain name can cost less than $10, and the cost of web hosting varies, and although I recommend finding a quality web host, it is possible to find free web hosts that will host your site. To build your site, there are various free tools that will simplify the whole process by using simple, easy to understand editors, so this needn't be daunting either. A good way to get started is simply by creating your own blog, using a service like Blogger, for example, who will host your site on their server for free. As you can see it's obvious why internet marketing is now so popular, and will only continue to grow in the future. However, if you want to be successful marketing online there is a steep learning curve, and a lot of people simply give up after a few weeks because they haven't made any money. It takes time to learn how to be successful. Experienced marketers have endless resources they can draw on, that will most likely have come from years of testing and researching. In the early stages of your internet marketing career there is a lot to learn, and you should absorb as much information as possible. Look for the more renowned internet marketers, and subscribe to their newsletters for ideas and tips. Also be sure to check out the Warrior Forum, which is frequented by some of the very best online marketers, who you can learn so much from. There are also numerous ebooks and websites devoted to the various aspects of internet marketing. There will come a time though when you have to take action. A lot of new potential marketers end up spending hundreds, if not thousands, on ebook after ebook, trying to learn as much as they possibly can, without actually devoting much time to doing it themselves, and learning as they go along. Don't get caught in this trap. It's very easy to do. I know because I did it myself to some extent when I first started out.

If you don't make any sales straight away, don't panic. Just keep trying out different things and learning from your mistakes. No-one makes lots of money instantly with no experience. It takes time. One thing I would recommend highly is having an opt-in form on your front page, where visitors to your site can choose to receive emails from you. This way even if you are not making any sales at the present time, at least you are building up your mailing list, which many successful marketers claim is their most valuable asset. This will enable you to market your product to the same prospects in future emails, increasing the chances of making a sale.

E MARKETING An important element of your basic marketing plan consists of the specific objectives you will try and attain and the overall strategy you will use to achieve those objectives. It is worth noting that the marketing plan objectives should always lead to actual sales revenue. If not, you need to re-examine your marketing objectives and restate them so that they relate to sales results. Marketing Objectives Your marketing objectives should be:

Clear and specific Tangible and measurable Be time-based, with a target achievement date

Some examples of a marketing objective you might include in your basic marketing plan are:

Launch new product line on January 1, 2010 to target market, achieving sales target of $250,000 by December 31, 2010 Re-launch "new and improved" product line to existing customer base, conveying enhancements and revisions and delivering 1,000 qualified sales leads by June 30, 2011. Increase product awareness among the target audience by 30% this year.

In many cases, you will have multiple, concurrent marketing objectives, in which case you should make sure that they are consistent with each other and support your overall marketing vision. Marketing Strategy In the marketing strategy section of your basic marketing plan, you should outline the strategic plan by which you intend to reach the objectives stated above.

You'll want to specifically address the "four Ps" of marketing (also known as the marketing mix) to address four specific areas of your strategy. 4 Ps

Product - the specifics about the product or service you will be marketing Price - your pricing strategy as it relates to the market conditions and your competition, specifying the exact pricing and offers you will make Promotion - the high-level plan of how and where you will advertise your product or service in order to reach your target audience, including TV, radio, print advertisements, direct mail and online marketing efforts Place (Distribution) - how the product/service and your prospective customer interact and engage in the selling process, including retail, mail-order, direct sales, telephone sales, wholesale or distributors, etc.

Although it may seem tedious, spending the time to carefully identify your marketing objectives and the overall marketing strategy you will use to reach those objectives will help you create the tactical marketing promotional plan that will ultimately inform and guide your marketing team on what specific actions need to be completed, when they need to be completed by and finally by whom they will be completed. The 7 Secrets of Internet Marketing Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return. To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include: 1. Website Directory Listings. Before you begin any marketing campaign, make sure that the website you're promoting has been listed in the common directories such as DMOZ, Yahoo!, and Google. Even if you're using a marketing page off of the root directory of your website, be sure that the primary site is listed. This ensures that prospects can continue to find your marketing pages long after you've launched your campaign. 2. Generating Traffic. In order to realize a return on your investment, you need to generate traffic to your marketing pages. There are a number of ways to do so online. Some of the most popular include Google AdSense, Overture, and Looksmart. Other methods

include affiliate programs and targeted website advertising. Research other websites that have the audience you're looking for and negotiate favorable ad rates for your online marketing campaign. 3. Marketing Pages. Don't lead prospective purchasers to a generic website. If you do, potential buyers won't know what to do next. The easier you make if for prospects to take advantage of your offer, the better. Whenever creating a marketing campaign online, provide a specific page for leading purchasers to your product or service or a billboard that showcases the offer. Take the guess work out of making a purchase and more consumers will buy. 4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are the most convincing to prospective purchasers. 5. Create a Compelling Offer. Be sure to offer something that no one else is currently offering. If your offer is similar to your competitors or is not very interesting, consumers have no reason to learn more. Of course providing something for FREE is often a great way to entice potential customers. Maybe it's a 2-3 days free trial or a free evaluation of some kind. Be creative, try something new, and measure the response. 6. Developing Trust. Before anyone will buy from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign. 7. Provide a Guarantee. Nothing makes a consumer more comfortable with a purchase than offering a guarantee. Perhaps you can offer a 100% satisfaction guarantee or a money back guarantee. A guarantee is a great way ease the risk of making a purchase. If your competitors are offering a guarantee, you want yours to be equal or better. (If we talk about the stock market then there is no 100% satisfaction. Yes, for sure we will provide the 8590% Accuracy). Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure you return on investment and refine your marketing campaign over time to improve results. If you are a local business you can benefit from Internet marketing as well. Look for local directories to list your business or service. Or, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it's using the web to communicate the value of your products and services.

MARKETING MARKETING ON THE INTERNET

Benefits of Marketing Online

The benefits of marketing on the Internet include: Increased Market Reach: The internet offers firms a global online market place that extends far beyond the traditional geographic markets serviced by physical location limitations. More Customer Driven to Existing Channels: The internet can be integrated into a firms overall marketing strategy to help increase customer traffic at existing locations. Improved Customer Service: Use of the internet can contribute to highly effective twoway communication between firms & customers, serving as an extension of existing customer service programs. Enhanced Market research: The internet can serve as a market research and product development tool for firms through the use of online surveys, chat groups and feedback forums, enabling retailers to obtain data on their customers preferences, ideas and attitudes. Reduced Costs: Depending on the nature of a firms existing operations, the internet can provide cost saving through lower inventory, transaction, customer service, administration, and/or communication costs. Mass Customization: The internet can provide firms with a more efficient and profitable means of processing orders and configuring products to suit the specific needs of each customer. This, in turn, allows firms to optimize their inventory management practices. Development to one to one Marketing Relationships: The internet can enhance the firms ability to target customers with specific marketing messages, to better interact with them on an individual basis. Value- Added Applications: A powerful feature of the internet is the ability to capture information in a relation database that can be used to provide value added services to customers. Information can be provided on related products or services based on a customers particular preferences. For Example, your site can provide link to other internet sites that may be of interest to your customers.

OBJECTIVES The objective you set for your internet site will determine how you will integrate your site with your existing operations. For example, if you are attempting to sell through the internet (i.e. create a distribution channel), the site you develop will be geared toward presenting your services and will include a purchase order function. On the other hand, if your objective is to build awareness, your internet objective will likely be to inform internet users about your company, your brands and your products. The most critical element is to have a clear and concise statement of your Internet objective(s) as they relate to your business objectives. Implementation Strategies In setting the objectives for your Internet site, your approach should be shaped by the five primary functional applications the Internet can provide: Information gathering Communication Entertainment Improved customer service Transactions

The following are some examples of objectives and overall strategies: Increase your companys revenues by selling from a secure, transaction-capable Internet site. Increase awareness of your company by developing an information-based Internet site. Increase the awareness of your company by developing an information-based Internet site. Increase the awareness of selected operational aspects within your company by developing a communication and information-based site that features specific marketing programs including (but not limited to) : New product lines/merchandise/services being carried/offered in stores: Recent store acquisitions, renovations or expansions: New and existing store location and hours of operation: In-store or other promotions targeted exclusively at internet users (e.g. using electronic coupons to drive store traffic).

Measuring Success Once you have selected your objectives and strategies, you will need to define measurable goals to monitor, on an ongoing basis, the success of your internet site. Some of these measures include: Number of site visitors Amount of time a visitors spends at your site Click through rates The number of pages visitors view , per visit

You should also measure your sites success based on traditional business measurements. For example, return on investment can be measured if you can quantify the incremental revenue gains your company is directly achieving from your internet site. By determining you evaluation measurements, you will begin to define your internet sites functionally. For example, if you want to measure increases in (physical) store visits you may want to use electronic coupons to help identify customers who decided to visit your store as a direct result of visiting your internet site. Allocating Resources For traditional business to achieve success on the internet, it is best to view the internet as an extension of your existing operations. In addition to the resources that are typically allocated to maintaining a physical store ( e.g. maintenance, repairs, staff training and merchandise mix) you also need to allocate the costs associated with maintaining an internet site (e.g. money, staff time, technical skills) in your budget. Checklists and Helpful Tips These checklists are provided as general guidelines to highlight the main steps involved in the development and maintenance of your Internet site. You can customize these checklists to better suit your companys specific needs. 1. Plan your Internet site Establish site objectives and strategies. Determine your site goals and components to be measured. Develop the financial budget for your site, including capital expenditures, operating and maintenance expenses. Determine the staff and management resources needed to develop and maintain your site. Determine financial performance measurements to be used to evaluate your sites viability.

Always, develop the site with your target market in mind. When developing your site content the following and how the site will be used for : Merchandising Marketing Customer service Technology use Product selection Customer Services/ product integration Plan your sites functionality in terms of: Complexity Ease to use Graphic intensity easy and speed of downloading Plug-ins e.g. sound, video Degree of interactivity Tracking users

Always remember to consider your target market and their hardware/software capabilities and knowledge of the internet. 2. Develop your internet site Select and register your domain name(s) Determine your site hosting specifications(internal, external hosting) Hardware, software, server platform If external, who will provide internet services.

3. Determine the feel and look of your site Corporate branding Professional image and design Use of color , graphics, logos Overall flow, tone Use of interactive tools

4. Determine outsourcing or internal development priorities Hosting Design

Content creation Programming Testing Maintenance

5. Register with search engines Major content providers (e.g. Sympatico) Geographic specific (e.g. CANOE, MyBC) Industry sector specific Identify and create relevant hypertext links Select appropriate meta tags and descriptions for your site Establish relationships with related sites (e.g. internet mails, search lists and engines, hypertext links to other sites) 6. Plan transaction capabilities Determine the extent of your sites selling functions: Services offered Additional items offered within product lines Merchandise presentation methods (e.g. catalogues) Types of ordering methods (phone, fax, e-mail, online) Determine acceptable payment methods Credit cards Debit cards Online payments Phone banking Establish site security Determine order fulfillment process

7. Develop post implementation and ongoing maintenance approaches Update site content ( preferably at regular intervals, so that customers could get to know when to check for updated information) Update site design Manage functionality on your site Gather and analyze your site user information. Develop new and improved services based on your key finding. 8. Market and promote your site on and off the Internet

 9. Helpful Tips

Advertising : traditional and internet media Promotions Print address on all promotions materials (business cards, brochures)

Have a velar purpose. Communicate a central theme. Provide customers with choices. Use technology cautiously. Encourage participation by visitors. Track site visits. Maintain and update site content, frequently Strive to capture and sustain interest. Use an effective domain name. Reinforce your brand and corporate image. Make it easy to navigate.

10. Things you need to know Where the site will be hosted What platform the server is running How much disk space is available? How fast the internet connection is? What features the internet server supports Top 50 marketing resources in the internet

MARKETING PLAN

SMS Mark eting

WEB TRAFFIC

E Mail Capture Page

Free Video Report

GOOGLE

SOCIAL MEDIA

Search Results

Pay Per Click Adds

Blog

E Mail Marketing

Sales PageBenefits of self publishing & having books Coaching

E books , Audio

SEO

Twitter

Article Marketing

Linked In We do it for you

Consultation , Review group , Q & A Calls

You Tube

Submission Packages

Face Book

Continuity Program

Monthly Subscripti on

MARKETING INTERNET MARKETING OF SERVICES

GOOGLE INTERNET MARKETING OF SERVICES

E - MARKETING

E MAIL MARKETING

SMS MARKETING

1. Classified ads Websites. 2. Forums 3. Social Networking. 4. Bookmarking. 5. Articles Submission. 6. Blog Submission. 7. Groups Submission. 8. Press Release Submission. 9. Others.

SEARCH ENGINE


Why Search Engine Marketing 85% of all traffic on the internet is referred from a search engine 90% of all users dont look past the first 30 results (most only view top 10) Many websites arent even indexed, most are poorly optimized and get very little traffic from the search engines Cost-effective advertising Clear and measurable ROI Operates under this assumption:

Major Search Engines 1. 2. 3. 4. 5. Google 41.6% Yahoo 31.5% MSN 27.4% AOL 13.6% Ask Jeeves 7.0% Google feeds AOL, Netscape, Earthlink & others Yahoo owns Overture, AltaVista, AlltheWeb, FAST & others

Google, Yahoo & MSN results account for 80-90% of all search traffic (rough estimate) Search Engine Goals & Objectives Accumulate large index (database) of web documents to search Provide highly-relevant results to users (better than competitors) Generate revenue via paid advertising and related business ventures that typically leverage large amount of traffic

Anatomy of a Search Engine

How Do Search Engines Work? Spider crawls the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in the database Search engine indexes the content (text, code) in these documents by adding it to their huge databases and periodically updates this content Search engine searches its own database when user enters in a search to find related documents (not searching web pages in real-time) Search engine ranks resulting documents using an algorithm (mathematical formula) that assigns various weights to various ranking factors

Ranking Factors On-Page Factors (Code & Content) Title tags <title> Header tags <h1> ALT image tags Content, Content, Content (Body text) <body> Hyperlink text Keyword frequency & density Off-Page Factors Link Popularity (votes for your site) adds credibility Anchor text

What a Search Engine Sees View > Source (HTML code) http://www.delorie.com/web/lynxview.html (HTML text, no images and little formatting)

Whats an SEO? SEO = Search Engine Optimization Refers to the process of optimizing both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms. Refers to the industry that revolves around obtaining high rankings in the search engines for desirable keyword search terms as a means of increasing the relevant traffic to a given website. Refers to an individual or company that optimizes websites for its clientele.

Has a number of related meanings, and usually refers to an individual/firm that focuses on optimizing for organic search engine rankings

What Does a (good) SEO Do? Researches desirable keywords and search phrases (WordTracker, Overture, Google AdWords) Identifies search phrases to target (should be relevant to business/market, obtainable and profitable) Cleans and optimizes a websites HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc. Helps in writing copy to appeal to both search engines and actual website visitors Studies competitors (competing websites) and search engines Implements a quality link building campaign Pushes for more content! Monitors rankings for targeted search terms

What SEO is NOT Search Engine Submission only Submit your website to 5,000 search engines An overnight process (typically takes 3-4 months to show significant results) A one-time process (in many cases requires a continual, long-term focus for best results) A $29.95 one-time fee!

Pay Per Click SEM

PPC ads appear as sponsored listings Companies bid on price they are willing to pay per click Typically have very good tracking tools and statistics Ability to control ad text Can set budgets and spending limits Google AdWords and Overture are the two leaders

PPC vs. Organic SEO

Pay-Per-Click results in 1-2 days easier for a novice or one without much knowledge of SEO ability to turn on and off at any moment generally more costly per visitor and per conversion fewer impressions and exposure easy to compete in highly competitive market space (but it will cost you) can generate exposure on related sites (Ad Sense) ability to target local markets better for short-term and high-margin campaigns

Organic SEO results take 2 weeks to 4 months requires ongoing learning and experience to reap results very difficult to control flow of traffic generally more cost-effective, doesnt penalize for more traffic SERPs are more popular than sponsored ads very difficult to compete in highly competitive market space can generate exposure on related websites and directories more difficult to target local markets better for long-term and lower margin campaigns

Basic Tips & Optimization Techniques Research keywords related to your business Identify competitors, utilize benchmarking techniques and identify level of competition Utilize descriptive title tags for each page Ensure that your text is HTML text and not image text Use text links when possible Use appropriate keywords in your content and internal hyperlinks (dont overdo!) Obtain inbound links from related websites Monitor your search engine rankings and more importantly your website traffic statistics and sales/leads produced Educate yourself about search engine marketing or consult a search engine optimization firm or SEO expert

UNDERSTANDING PPC (PAY PER CLICK) AND CPC (COST PER CLICK)
Most SEO companies can provide a number of monthly management plans for clients and customers wanting to pass on to us the management of their pay per click advertising, so no matter what your budget is, they can help you complete and achieve all of your goals and objectives and make your campaigns more efficient and effective. What Is Pay Per Click? Pay per Click is the process of paying for every click you receive from a search engine, using their Sponsored Results, normally at the top of the search or to the top right hand side. 10% of clicks on a search engine are currently reported to be users clicking on the Pay Per Click results, so for every 100 searches and click throughs, 10 people will use the sponsored results, rather than the natural results. For example, run a search for Washing Machines in Google. The search results will have a light orange box at the top, with two or three results in, and then on the right hand side you will see a list of adverts, normally 7 or 10 to a page. These are the Sponsored Results, and depending how much you bid for on a keyword, this is where your results would appear. The more you bid, the higher you rank. PPC is an effective way of getting traffic to your website in the early months of it being live, and also a valuable marketing tool throughout the life span of the website. Just as you would probably pay for an advert in the news paper, you really should think about online advertising, and PPC is one of the most effective, as you control how much you spend and how you spend it. Why Should I Pay For Traffic? PPC is part or could be part of any online marketing or advertising. Most people spend money when it comes to offline advertising and the reason for doing this is obvious, increased exposure and therefore increased enquiries and sales. PPC is not really any different. You are paying to get more exposure against thousands of other people doing the same. The nice thing with PPC is there are thousands of words and alternatives to any main keyword and you can assign the budget, and you can still get good results from being on the second or third page of the sponsored results. If you are competing against thousands of others doing the same thing or offering the same service, or your site is quite new and still being indexed and dancing in the search engines, PPC is still an efficient and cost effective measure of driving traffic to you site. Many of the
  !   ( " # " ! "    ' & "  % "   ! $  ! # " ! !            

biggest companies in the world assign a PPC budget, as it really can be a useful measure to increase visits and sales, and we can help to make sure you get the best results, no matter what your budget is. Example of Ad word Marketing This diagram shows the basic keyword advertising process. In this example, four companies have submitted ads to a search engines that match a keyword. When an Internet user enters a search word into the search engine, the search engine provides the user with a list of URLs found along with a list of sponsored ads. The sponsored ad presentation (impressions) is organized with the highest bid on top and ads with lower bids positioned lower on the screen.

MARKETING WITH CLASSIFIED ADS

You have all read them, offline anyway, in papers, magazines and journals among other places. Well online classified ads work the same way. You write a headline, description and post some contact details for potential buyers to get in touch with you. Offline classifieds would direct people to a phone number while online classified ads would contain your URL and an email address.

Offline you'll have to pay for almost all classifieds you post, however online there are thousands of free sites which will allow you to post your ad and of course there are plenty of low-cost sites which will also except your ad. Apart from the fact you can get free classifieds online, online ads have a few advantages compared to offline ones.

The Internet has a much larger audience than your local or national newspaper has so more people can potentially see your ad and act upon it. You can post your ads online and you could have feedback and sales within a very short time as usually people just have to click on your URL for more info rather than make a phone call or send a letter. Ads that are placed online are much cheaper than their offline counterparts; this is because space is not tight on the Internet as it is in a magazine or newspaper. A user looking for a particular product can usually perform a search for a particular word or phrase from the classified ad site whereas offline people have to manually scan through the different categories. A disadvantage of online classified ads to the webmaster is that it can be quite time consuming to do especially if you want any sort of success with them, which you obviously do. However many good pieces of software are becoming available which can automatically submit your ad to lots of these sites, they aren't cheap but if you're interested try doing a search for 'classified ad software' or something similar on Google.com or Yahoo.com. Let's get on to the good part, how to make the most out of posting to classified ads. Stay specific, always post to the most appropriate category or categories there are, this way you'll be posting to an area where people will actually be interested in your product, this is vital. Remember especially with free classified sites that a lot of other webmasters will be trying to promote their products and websites with ads too so you'll have to repost your ad regularly to stay near the top of the bunch, nobody will even see your ad if it's at the bottom of another 50 ads, will they? Now on to the actual copy of your ad, since few classified sites allow you to post graphics you'll have to rely on your headline to grab the attention of the people scanning the ads in front of them. You can do this by using words like 'free', 'secrets', 'how-to' and other words which will make them curious to find out more. If you can, include your keywords in your headline as some classified sites will use the headline as the link to your site this in turn will help you when the search engines examine your link popularity. Always target your market, if you sell a product for webmasters mention 'webmaster in the headline and body, next you should mention what your product will do for them (i.e. the benefits of it. - how will it make their life easier). I have read this in numerous places and now you're going to read it too, the idea with classified ads is to generate interest and not to actually sell anything there and then, that's far to hard to do, you want to get the reader wanting more information and you should give this to them through your website or auto responder. This is why your ad body should always be short, concise and to the point, a big long page sales letter will scare people off.

Follow the above few tips and you should see some results, before you go I want to put this to you. Which is better paid or free classifieds? Well for me paid classifieds have always produced much better results, I think this is because advertising in "Free Classified Sites" has now become an almost automated task which means not many people actually visit and respond to classified ads. Submission spiders are wonderful creatures but aren't often interested in clicking on your well-crafted classified ad Two of the best places where you can place fee based ads which do bring results are AOL.com and Yahoo.com. Good luck!

Classified Websites :www.clickindia.com www.alibaba.com www.quickr.com www.olx.in www.adsglobe.com www.kugli.com www.vivastreet.com http://localads.rediff.com www.caclubindia.com www.classifiedneeds.com www.cityads.ibibo.com www.tradeindia.com www.indiamart.com www.india.indiaclassifieds.com www.city.click.in www.hotfrog.com www.ablewise.com

CLASSIFIED ADS INCLUDES B2B MARKETING & B2C MARKETING B2B MARKETING
The Business-to-Business (B2B) Sales Cycle Search engine listings on the Internet are a major part of the Business-to-Business sales cycle. The Business-to-Business sales cycle can be described as follows: 1. Someone realizes they need a certain product or service. They uncover a need. 2. They realize that they need to research the possible solutions. They turn to the Internet to begin their research. They use a search engine to start their research. 3. They use the results of their research to compile a list of possible vendors.

4. They contact these vendors for more information and send out a Request for Proposal (RFP). 5. They receive the RFPs from qualified vendors and make a decision.
Uncover Need

Reach Possible Solutions

Search Engine Marketing

Short List of Vendors

Go to Bid

Make a Decision

Search Engine Marketing, as a part of Corporate Website Marketing, should play a major role because it helps potential customers research possible solutions and helps get on their short list of possible vendors. There two myths that surround Search Engine Marketing: 1. Corporations with long sales cycles and big ticket products and services cannot benefit from Search Engine Marketing. 2. If you build, they will come. Corporations with long sales cycles and big ticket products and services cannot benefit from Search Engine Marketing. This is not true. In fact, if Search Engine Marketing is done right, it can:

Attract qualified leads Associate a companys brand with its product and services Tailor a corporations message to its audience

Easily track the websites ROI Spend less marketing $dollars than traditional advertising.

The second myth, If you build it, they will come, is not true. In reality, a Search Engine Marketer or Search Engine Optimization Specialist can drive a lot of qualified visitors to a corporate website. However, there is a lot of work involved:

The Search Engine Marketing Specialist must research the proper keywords (search terms) so that the companys website is found for the words that actual people are using to find products and services that the company sells. The Search Engine Marketing Specialist must optimize the website and the website must include the right content for the visitors once they get to the website. The Search Engine Marketing Specialist must work with the Webmaster to build the website so that it can be found by the search engines and get listed properly. The Search Engine Marketing Specialist must submit the website properly to the search engines. The Search Engine Marketing Specialist must monitor and track the results on a regular basis and report the results to management.

There are two critical players who use search engines and directories during a typical Business-to-Business sales cycle. Each one of them searches differently:

Influencers Decision makers

The influencers normally use specific searches, and they typically use three or more words. They are looking for the solution to a problem. They are also the most likely to respond to a call to action. They typically respond well to comparison matrixes, Webinars, trials and demos, and download. They are interested in getting spec sheets, white papers, product brochures, case studies, and newsletters. The decision makers, on the other hand, use the Internet search engines to perform high level searches. They typically use two or three words when they perform a search. They may search for a company or a competitor name; or an industry segment. The decision makers are less likely to respond to a call to action. They are more likely to pick up the phone and call; or delegate the research to someone else. They usually look at home pages, About Us pages, or a Comparison Matrix (market share). Ultimately, the decision maker uses the Internet search engines to validate his or her decision. Corporations can benefit from Search Engine Marketing and hiring a Search Engine Marketing Specialist to work with the companys Webmaster. More sales leads can be generated for a fraction of the cost of traditional advertising. Corporations can associate its brand with its products and services. And corporations can tailor their message to the influencers and the decision makers.

B2C Business to consumer is electronic commerce from a business to the consumer. This is commonly known as B2C throughout the Internet. Internet marketing consultants can be found for the area of business to business through online Yellow pages, directories, and a vast amount of other business to consumer resources. A good Internet market consultant can help drive you business profits soaring. In the business-to-consumer B2C industry, there is a wealth of information to help you and your business. An Internet marketing consultant is useful to help you utilize the resources of B2C for marketing, sales, advertising, and E-commerce. There are Universities that offer training for Internet marketing consultant, and now teach courses on both business to consumer and business to consumer companies in addition to E-commerce.

B2C Business
Jump-starting Your Traffic has Never Been Easier! If you create proper personas for your consumer target audience, then finding out what they search for and where they spend time online is a much easier task. Internet marketing is a low cost way to direct market to your potential customers, see the comparison chart below. Local Advertising CPM Comparisons This comparison chart shows the cost benefit of online advertising tactics and why internet marketing can yield a high value impact for small business.

Market cost per thousand adults reached

Here's how Creative Website Marketing can help your B2C business evaluate and create effective online marketing results. Get Started: Match Top Level Needs to a Phase Below

1. Discovery: Find out how your site stacks up to competitors. 2. Design: Create a strategic plan that will "impact" results. 3. Development: Build the right platform, leverage the best tools. 4. Deployment: Launch your online marketing, manage results.

FORUMS POSTINGS
Best Forum Posting knows that building a community forum on the Internet can be very challenging and difficult to achieve. People want to enter into a message board that is full of interesting discussions, lively chitchat, and informative conversations. An Internet forum is a discussion area on a website. Website members can post discussions and read and respond to posts by other forum members. An Internet forum can be focused on nearly any subject and a sense of an online community, or virtual community, tends to develop among forum members. An Internet forum is also called a message board, discussion group, bulletin board or web forum. However, it differs from a blog, the name for a web log, as a blog is usually written by one user and usually only allows for the responses of others to the blog material. An Internet forum usually allows all members to make posts and start new topics. Forum marketing is a great way to make your online business stand out from the crowd. Forum users are generally net savvy and open to making online purchases. Many forum users are also respected experts and bloggers in the specific topics covered by the forum. Forum marketing is a high ROI strategy because making a good impression in front of this savvy and influential audience can help your marketing message spread far and wide. Follow this step-by-step guide to effectively use forum marketing as a part of your overall online marketing strategy. 1. Find the right forums Not all forums are worth your time. Successful forum marketing means finding the right community for your business. Look for popular forums that cover your niche topic. Start by asking your employees, suppliers, and customers which online communities they hang out in. Also try searching forum hub sites such as Board Reader, Big Boards, and Board Tracker using niche-specific keywords. Narrow your list to 5-10 forums that will be worth your time using the following criteria:

Look for forums that have at least 1,000 members and 10,000 posts. Make sure the forum gets at least ten to fifteen new posts on a daily basis. Ignore forums that are overrun by spam. Avoid forums hosted by your direct competitors.

2. Create an account as soon as possible Seniority is important in forum communities. Users with older registration dates are given more deference than newer users. Some forums even prevent new users from posting for the first few days after their initial registration. Given the tremendous advantage of early registration, you should create your forum accounts as soon as possible. Effective forum marketing means that it is part of your long-term strategy. Think of forums as a permanent marketing channel for your business, instead of just one of many targets to blast your hot new advertising campaign. 3. Check the user agreement and posting guidelines During the registration process you will be asked to agree to the forum's user agreement and posting guidelines. Read these rules and guidelines carefully. There is a lot of boilerplate legal language in these documents, so it is tempting to just skip over them and click yes without reading. However, many forums have unique guidelines that you need to pay attention to. Some of the most important issues to look for include:

Are users allowed to place links in their posts? Are users allowed to promote their own businesses? Are users allowed to post commercial messages in their signatures? Are users allowed to contact other members for commercial purposes? What restrictions are placed on new users? What special privileges are given to veteran users?

4. Pick a good user name and avatar Your user name and avatar are the first things other users will notice about you. Pick a user name that is easy to remember and pronounce. Using your real name might be appropriate, especially if your name is closely identified with your brand. Stay away from bizarre number combination or weird misspellings. Do not pick user names that only have meaning for you but would otherwise be nonsensical to everyone else (e.g. your favorite grade school teacher's initials). Avatars are small pictures attached to all your posts. A good head shot of yourself or cute pictures of your kids or pets make the best avatars. Avoid using any pictures that might be considered offensive or controversial. 5. Create a compelling profile A good profile can help you establish credibility on the forum. Provide a solid description of your expertise and experience. Feel free to add in a couple of personal tidbits to humanize your profile. Information like your hometown, your pet's name, or your favorite sports

team is good ways to break the ice. Stay away from sharing potentially polarizing information such as political or religious affiliation. Provide contact information so other users can get in touch with you if they are interested in learning more about your business. A lot of spammers and identity thieves search through forums for personal information. Therefore, you should only share information you wouldn't mind being made public, such as a throwaway webmail address. 6. Introduce yourself Many forums encourage new users to introduce themselves to the community by making an introductory post. This is usually done in threads especially designated for welcoming new members. These threads are usually called some variation of "Say Hi Here," "How Did You Find Us," or New Members Check In Here" Your introductory post should include a brief description of your expertise and an explanation of why you joined the forum. Let the other users know that your main goal is to contribute to and learn from the community. Do not make any marketing pitches in your first post. If you try to sell anything in your first post you will very likely get banned. 7. Spend some time lurking Resist the urge to start posting right away. Forums are tight-knit communities that tend to shun and haze newcomers. Spend some time reading the forum to get a sense of the community's special quirks and cultural norms. Figure out who the influential users are and note which topics are perennial favorites. Learning this information will help you fit in more quickly. 8. Make valuable contributions to the community This is the key to successful forum marketing. Whenever anyone asks a question related to your products or services, dazzle them with incredibly useful answers. These situations are opportunities to demonstrate your expertise and to generate good will. Backup your advice with links to trusted sources, and respond to follow up questions quickly. Leave out your sales pitch in the beginning. Any hint of bias in your initial posts will erase all your hard work. By keeping your answers objective, the entire community will start thinking of you as a trusted expert. They will soon start asking you for your recommendations. When you get direct inquiries for recommendations you may then safely mention your business without appearing biased.

9. Put your website's address in your signature Forum signatures are blocks of text or graphic that are attached to the end of all your posts. Most people use signatures to display their favorite quotes or links to their favorite websites. Some forums also allow users to use signatures to promote their own websites. If you are in a forum that allows self-promotional signatures, make sure you take full advantage of this opportunity. Do not abuse this opportunity by putting flashy images or long advertising messages in your signature. An accurate, short description of your business and a link to your website is the best way to go. 10. Stay away from drama Do not get drawn into heated arguments. It would be a shame to get banned just because you started arguing whether Han shot first with some 14-year-old kid from Scranton. Here's how you can avoid the drama:

Constantly remind yourself that your mission here is to build good will for your business. Stay away from charged topics like politics or religion. Resist the urge to respond to criticism. If you have to answer, at least give yourself a couple of hours to cool off before responding. Use emoticons to indicate when you are being facetious. End discussions the moment you sense that it is getting contentious. Just say you agree to disagree and that you want to move on to other more pleasant topics.

11. Create win-win marketing campaigns Once you have the respect of the users you can start more aggressive marketing campaigns. Focus on marketing techniques that provide a benefit for the forum community. For example, offer the forum members special discounts, free samples, or fun contests. Be sure to get the permission of the forum's moderators before you start these campaigns. 12. be careful how you outsource forum marketing Many marketing firms use bots or low-skilled foreign workers to spam forums. This is not the type of marketing you want. Forum spam may bring in a little temporary traffic to your website, but in the long run these campaigns can seriously damage your reputation. When you hire a marketing firm, make sure they understand that you will only accept ethical marketing practices that will enhance your image.

Forum Posting Websites:-

www.moneycontrol.com www.traderji.com www.mudraa.com www.inditraders.com www.e-investing.in www.desitradermall.com/dtm www.mtptrader.com www.moneykhan.com www.in.finance.yahoo.com www.caclubindia.com www.citefin.com www.sifyfinance.com others

SOCIAL MEDIA
Social media is the new face of the Web. Just as the Internet revolutionized information sharing during the 1990s, social media is radically altering how people communicate and share information today. If you want to succeed on the Web, a solid social network presence is required. Search engines like Bing and Google have recognized the power of social media, opting to include updates from Face book, Twitter, and other social sites in their search results. Optimizing your business for social media is quickly becoming a must to gain top SEO ranking. 4 Ways Social Media Can Help Your Business Website (And How You Can Use Them) Business + social media. Is that a hard equation to make work? Well, companies as diverse as shoe retailers (Zappos) wine sellers (Stormhoek) and news sites (The Telegraph) have found ways to expand using online social networks. It's not about jumping on every latest fad. It's also not about shoehorning in social tools that don't fit with your business style. Some methods will work for you, some won't. So, here are 4 ways that social media can help your business, and how to get started: Boost search rankings Google is a content-hungry beast. The more content it can index, the more chance it has to deliver relevant results to users. That's why Google loves blogs. By adding regular content to your site, you're more likely to get search traffic from a wider variety of keywords.

At the same time, good social content (useful blog posts, interesting articles, free downloadable software etc.) can attract links. Every link is an extra tick against your name and helps Google consider your site as more trustworthy - and therefore rank-worthy. Quick ways to implement:

Start blogging regularly (yes - blogging is a social medium. Ask your website development company if they can integrate a blog into your site) Write useful, insightful, well-crafted posts about your industry Comment on other blogs

Attract traffic (and subscribers) Every time a story gets on the front page of a social news site such as Digg it can receive between 20,000 - 250,000 extra clicks. That's a lot of new traffic for your website. The key is getting your story out there. You can also use your blog to build a useful list of subscribers who may be interested in your products and services. Quick ways to implement:

Create "linkbait" blog posts (highly controversial/useful/original posts) Add Digg, StumbleUpon, Technorati and other social bookmark icons to your site Allow users to subscribe via email or RSS feed

Get your name out (and reach new people) Of course, there are lots of ways that you can help your brand name spread. You could create viral stories, videos, research studies - anything that filters through the social web. More directly, you can plug into services such as Twitter. Used the right way, you can start to gather followers. Provided, that is, you tweet interesting, useful material - and not just links to your latest press releases! This may also help you connect with people that are harder to reach through traditional channels. Quick ways to implement:

Set up a Twitter account and start tweeting Find interesting things to tweet about and engage in your community Occasionally post special offers, bonuses, or news about your company

Become an authority There are lots of benefits to being considered a thought leader in your market by both customers and competitors. They all boil down to attracting more attention. Visit the forums where influential people congregate. Create content that inspires debate. Be thought-provoking and original. If you do it right, you could become syonoymous with a particular market or solution. Quick ways to implement:

Connect online with all the main writers, thinkers and doers in your field Get your ideas out with quality blog posts, tweets, articles etc.

1. Experiment with multiple social networking sites, but focus your time on one or two. You could easily invest countless hours posting pictures, taking movie quizzes, and engaging in other fun but trivial pursuits on these sites. But where does that leave your business? Invest your time wisely on the right sites for your business. MySpace is the largest social networking site, but dont count on it for great results in trying to reach an over-30 audience. Other sites likewise may not be the right fit for your target customer. Jinger Jarrett, a blogger and Internet marketing consultant based near Atlanta, says she has a presence on eight or more social networking sites for testing purposes. "I recommend being on a number of sites," she says, "but really focusing on one or two" where you receive the most frequent business contacts. For Aase, the most promising are Facebook and LinkedIn. "LinkedIn is clearly for professional networking; it has positioned itself well for that," he says. "Facebook is much broader than that. I see it as having more utility." 2. Write profiles that establish your credentials and expertise. Most social networking sites start you with a profile page. Seize this opportunity to position your business and market your skills, as well as providing necessary contact information and a Web site address. If you are an expert on a given topic, brand yourself as such. Make sure your profiles are keyword-rich, Jarrett adds, noting that profiles on many sites are captured by search engines. Also, use pictures that you would want potential customers to see (not you barely standing at a party), and try injecting some flair and personality (for a business audience, of course). 3. Take advantage of the applications and widgets these sites offer. Facebook, among other things, allows you to build a business page for news about your company, an Events page for business activities, even a "Fan" page. You can also post videos on your pages; create special-interest forums, groups, and private sites for crisis management; and surface your blog posts on your profile page using RSS feeds. Courtesy of Aase, the Mayo Clinic itself has a presence in Facebook, including

a Fan page replete with medical news, historical photos, videos, podcasts, and information about tours and events. Research what your chosen site offers. 4. Join groups and forums and share your expertise. "Get in there and start talking," Jarrett says, but make sure you have something valuable to say. Establishing credibility and trust is as important as making yourself known. "Commenting on blog posts is one of the best things you can do online," adds Leslie OFlahavan, a partner in E-WRITE, a Web content training and consulting firm in Silver Spring, MD. Credible comments add to any discussion and can help position you as someone with expertise in a given niche. OFlahavan suggests these tips for commenting: Keep emotion to a minimum; proof-read your comments; be fresh and interesting; add links to Web pages for details or background, and avoid repeating whats already been said. 5. Seek out recognized authorities in your field. Social networking is the online version of good old fashioned person-to-person networking but in many ways is easier. Seek out experts and people youd like to meet in your field. Send a Facebook friend request or a LinkedIn networking invitation, accompanied by a message introducing yourself and politely explaining why youd like to meet this person online. Be confident, but make sure your motives are business-related. 6. Be selective about your "friends." You want to make friends on Facebook and other social networking sites but its not about how many names you can "collect." Having a small number of friends (or connections) who value your passions and expertise, and who care to network regularly, may be best for your business. Also, apply some smarts in initiating friend requests or networking invitations. Aase, a married man in his 40s, gets numerous friend requests from his blog posts and approves most. But he says he makes it a personal rule not to initiate requests to anyone under 30, to avoid what some younger users have called "the creepiness factor." 7. Proactively write recommendations for valued clients. Writing recommendations for past colleagues or people you enjoy doing business with is a smart way to do business online. Dont wait to be asked to write them, OFlahavan says. Those written without a request are even more endearing. "For the clients who have written me recommendations that I did not ask for, I feel very motivated to do business with them," she says. 8. Promote your blog on social networking sites. Blogging is not for everyone, and this is not a pitch to get you started against your will. But if you do blog or are considering blogging, many social networking sites enable you to surface your blog posts through RSS feeds. On Face book, for example, by setting up a blog on Wordpress.com, your posts can automatically be pushed to your profile page, along with recent comments. In fact, you can syndicate posts from multiple blogs on your Face book profile page.

9. Use privacy settings and street smarts to limit identity theft. Unfortunately, social networking sites, like the rest of the Internet, attract scam artists and thugs. Most sites have privacy settings allowing you to dictate how much of your profile is revealed to people inside and outside your network. Adjust these settings to your own comfort level, but in general, be cautious about the personal information you post. For example, never publish your social security number, and list your day of birth, but not the year you were born in, to guard against ID theft, Aase advises. 10. Avoid aggressive marketing and constant promotion. If you do nothing but promote your new book or new business or product, people in your network will lose interest and likely "un-friend" you. "Doing an announcement can generate excitement," Aase says, "but repeating your news again and again is frowned upon." A better strategy, he says, is to create interesting content that relates to the new book or business, and "earns" the readers attention. "It's all about conversation not about push." LINK OF SOCIAL NETWORKING & BOOKMARKING SITES. www.orkut.com www.facebook.com www.myspace.com www.stumbleupon.com www.ibibo.com www.delicious.com www.reditt.com www.digg.com www.diggo.com www.jumtags.com www.furl.com www.technorati.com www.twitter.com www.friendfeed.com www.bloglines.com www.slashdot.com www.styleheive.com www.43things.com www.connotea.com www.icerocket.com www.librarything.com www.propeller.com www.rollyo.com www.bibsinomy.org www.blinklist.org www.givealink.org

www.linkagogo.com www.mecanbe.com www.nowpublic.com www.nectarine.org www.sourceforge.net www.shoutwire.com www.yoono.com www.bookmarktracker.com www.buddymarks.com www.favoor.com www.indiamarks.com www.linkroll.com www.maple.nu www.sidejot.com www.sync2it.com www.bookit.com www.fark.com www.tabmarks.com www.tribe.net www.tagtooga.com www.tag.zurpy.com www.getboo.com www.allmyfavourites.com Others.

ARTICLE SUBMISSION
Article writing can be an ultimate marketing tool to promote your website. Webmasters and bloggers are always looking for new content for their sites. Article Directories satisfy this need by providing articles that may be freely published. Webmasters visit the article directories and browse for appropriate and useful content that they can use on their own websites, blogs, ezines, or newsletters. As a writer, you can take advantage of this system to promote your own website by increasing your back links and generating more web traffic. If you are able to write an article that is both informative and useful you are already well on your way to gaining back links and gaining more visitors. You simply create a free account with one or more article directories and submit your content for inclusion in their directory. Each article that you submit will include an author resource area at the bottom.

You will use that area to include your links and anchor text. Most article directories will allow you to use up to three different links. There are a few article directories that will permit you to place links within the body of your article. When submitting to one of these sites be sure to make use of the opportunity to place your link in content and higher up on the page. When you write avoid having your content read like a sales pitch. Webmasters who are looking for content will not publish an article that is written only to make a sale. Publishers want informative articles with useful content. Remember that the more well written and useful your articles are the more likely it will be that potential publishers will choose to use your content. Here are some helpful tips to get the most out of article writing and submissions: 1) Write a clear attention grabbing title. Try to place the most important keywords at the beginning of your title. For example, Dog Obedience Training Methods is more effective than Methods You Can Use to Train Your Dog Obedience. 2) Select the most appropriate category possible. Article directories may vary widely in the categories they offer and how they are organized. Take the time to become familiar with the categories so that you will be able to submit to the best one for your particular subject. 3) Read and follow the submission guidelines. Submission guidelines and terms may vary from directory to directory. To increase the likelihood that your article will be accepted it is important to read the guidelines. 4) When you place your links in the author resource it is recommended that you use good keyword anchors. However, you may want to place a simple url link at least once just in case a publisher uses your article without making your text links active. If you submit the same article to multiple directories try to vary the title and your anchors. Do not use links to your homepage exclusively, gain more difficult internal page links Link popularity is a major determining factor in your Page Rank and search engine rankings. Link popularity is a measurement of the total number and relevancy of your backlinks. Not only will article writing provide you with more backlinks, but the links will be on relevant sites. Webmasters will only choose to use content that is appropriate to their sites subject matter and target audience. Have fun writing articles about your favorite topics and promote your website in the process! ARTICLE WEBSITES:www.articlesbase.com www.articlewheel.com

www.submityourarticlesnow.com www.submitarticle.net www.ezinearticles.com Search Engine Marketing and the Importance of Blogs Blogs are here to stay. They are very effective tools in disseminating information and encouraging people to buy a product, avail of a service, or support a cause. Search engine marketing has a lot of aspects to it, and blog writing can contribute to how you can increase a website's being prolific. There are different opinions regarding blog writing. Some would say that it is not effective anymore, while a lot would still say that it is in fact one of the most important tools you can use in search engine marketing. The truth is, much of it would depend on how you use a blog for search engine marketing. For instance, we all know that a single idea, when spread through popular social media sites, can become viral and very popular. In fact, these media sites are testimony to how blogs and ideas can spread because of how interesting it is. Facebook, Twitter and other sites are now making millions out of great ideas that become popular and useful to people. There are different ways which you can use to set yourself well in the Internet. Setting up a blog that would inform users and would be able to get followers would help you establish your brand well. If you plan to set up a blog, make sure that you know how to maintain it. For instance, it is important for you to note that an effective blog that gets a lot of followers are those which have links to other interesting sites and blogs. Also, keep your blog dynamic. People have short attention spans when they are online, so make sure that you distribute text and images evenly throughout every blog entry. Your business can benefit from blogging. There is a sense of truthfulness that a blog can give you, and you can be sure that you would get followers gradually. Your popularity would increase, and you would find your brand and your product on the top of the list. During these times when popularity in the Internet can translate directly to profit, you really should exhaust the capacities of blogging for your product or service. Importance of Blogs in Online Marketing Blogs are great tools every online marketer can use to drive traffic to a website. While many think that blogs are the "lesser" form of websites, the truth is, blogs are actually more effective than websites in some cases. This is because blogs provide a more personalized feel to the visitors by enabling them to connect with the blog owner, add comments, subscribe to RSS, and trackbacks. Blogs are not really that different from websites although they provide visitors with greater access to connect with the owner and other visitors to the blog.

So it is apparent that optimizing your blog should form a large part of your online promotion. If you optimize a particular document and it gets indexed and then ranked by the search engines, then this is search engine marketing. Online marketers need to be aware that blogs should be used as an important part of the overall marketing mix for an online business. Blog software should be used to easily manage the different kinds of content available on the website including the archive newsletters, the online media room, the frequently asked questions, and product updates. These factors can contribute a lot to the search engine rankings. Take note that these tips apply both to regular search engines as well as the specialized blog engines. These applications in your blog can increase your credibility and improve communications with your site visitors as well. However, as an online marketer, you must not think that blogs are the easy way to promote because sure, it has its advantages, but it requires constant work as well. Working smart is particularly essential when you are optimizing your blog because you have to deal with other competitors as well. Of course though, it is a given for you to find the right keyword in which to optimize your blog for. As you see, this is actually very similar to website optimization. There are many benefits that an online marketer can derive when he has a blog including: 1. Having a highly structured content - because blog software has the category feature which allows the categorization of content according to its themes. This feature makes blogs easier to algorithmically classify everything that is written. You are also making it easier for the search engine to understand what your site is all about so you will have a better chance of ranking well on those topics. 2. Search engines can crawl URLs - because most blog software has an uncomplicated blog structure, it is easy for search engines to crawl its content. 3. Internal links - blogs that have product and service information can create deep links to the information or the purchase page deep into the website. This can prove to be beneficial for long the long tail phrases. 4. Inbound link attractor - blogs can link freely to any other blog. They have more freedom compared to websites. In addition, blogs are a great source of posts related to social news and social media. Take note that audio, video, and text can easily be integrated into the blog because it is supported by the blog syndication. 5. RSS - the links to feed URLs which uses the blog's domain can assist in building up link popularity especially when the RSS is cited or syndicated by other blogs. Links can sent in more traffic as well.

6. Fresh content - most blog owners update their blogs more often compared to their sites. Because of this, the fresh content that regularly churned out will be rewarded by repeat visits; search engines will also crawl the blog more frequently. 7. Active community - there are trackback and comment features in the blog software so visitors can freely interact with each other. An active community can likewise create citations from other related sites which search engines will reward through higher rankings. 8. Non-search engine traffic - more than the traffic you will get from search engines, probably the best thing that online marketers can take advantage of in blogs is the ability to get traffic from links and RSS. Blogs is definitely an essential part of online marketing. It is no wonder then that internet marketers often use blogs as a tool to attract visitors and develop a loyal following. Take note though that the recommendations provided here may be subject to changes because online rules are ever changing.

PRESS RELEASE SUBMISSION

For over the years, press releases marketing, press release writing and press release submission and distribution has been a valid source to reach worldwide, either to provide customers more information about company awards, success stories or even case studies. When it comes to internet marketing and search engine marketing, this should be considered the cheapest marketing resource.

The Importance of Press Release Submission

Press Releases are a powerful online marketing tool today. Whether it is the launch of a new product or service, the signing of a big contract, or the commencement of a campaign, .Press Release Submission is the quickest way to get through to customers. Interesting stories are widely read by most people and are a great way to let people know about your business. Online press release submission is the best way to keep an increasing amount of the public well informed about your business. However, there are a few things you need to keep in mind about press release submission prior to writing one. To begin with, the press release needs to be newsworthy. A run of the mill article does not constitute newsworthiness, and chances are, your press release will have less than a handful of readers. The content needs to be interesting enough to draw every reader's attention, and as far as possible benefit readers in some way. Current events usually generate enough interest among readers. Press releases follow a particular format, which includes a title (headline), abstract, followed by the main article. Press release websites need a good story and are not

interested in gaining traffic to your site. Therefore,press releases need to be useful and credible in order to gain publicity for your site. A press release needs to have a compelling title that reflects the story. The abstract, or subtitle, is equally important and should give readers a gist of the new article. The main article needs to pack in all the relevant information, highlighting major issues that reflect the title. The best part of the PR is where you have the opportunity to provide a short description on the product or services that your company has to offer and contact information such as your email address and contact number. The content of your press release should be precise. Words such as 'best', 'revolutionary', and 'leading-edge' ought to be avoided. Using complicated phrases will also drive readers away. A journalistic style with free flow is the essence of a good press release. They do not need to be very long either, in fact, keeping them as short as possible will give you a better chance of capturing more readers. There are several online press submission sites; while some are free, others charge a fee. When you first start writing press releases, the ideal places to submit them are free press release submission sites. This could be your first step to increasing your exposure at no extra cost. PRESS RELAESES WEBSITES:http://www.i-newswire.com http://www.pressexposure.com http://www.prfocus.com http://www.prlog.org http://www.indiaprwire.com http://www.pressreleasepoint.com

E MAIL MARKETING
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Email Marketing is an extremely powerful marketing tool. Email is valued by users for timely, rich and enticing information and advertisements. Email is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be onesize-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or periodic intervals, with transmissions occurring only when something newsworthy comes along. Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business. From promotional emails to newsletters, email marketing activity will produce strong results for you as long as you say the right thing, in the right way, at the right time, to the right person. An effective email marketing strategy includes content and frequency planning, creative and content development and usage of a spam-free deployment system as well email campaign tracking, analysis and reporting.

Example of Email Marketing

This figure shows an example email marketing process with some sample numbers. This example shows that email marketing is the process of managing lists, developing ad campaigns, creating promotional offers, broadcasting email messages, and tracking the results. This diagram shows an example of lists that cost 1 to 10 cents per name. Names in these lists are grouped to match specific marketing campaigns. These marketing campaigns have several promotional offers. The emails are broadcast and some of the emails are returned and 1% to 20% returns is typical. Of the emails that make it to the recipient, some of the emails are never opened. Of the 25% to 80% of the emails that are opened, approximately 2% to 10% click through to the specific product or service order page.

Email Marketing The Benefits

From Search Engine Optimization to Email Marketing campaigns if well planned, deployed and managed, internet marketing activity will help to meet your objectives in a cost-effective and measurable manner. If used correctly, email marketing offers great benefits. They include:

Quicker and cheaper than direct communication. Speed of response. Targeting according to user preferences. Personalization. Immediately track able and measurable. Niche areas of interest can be reached. Drive more qualified traffic. Increase leads and sales. Maximize brand visibility. Give your site a competitive advantage. Become a cost effective addition to your online marketing mix.

Use E-mail marketing to acquire New Customers Email marketing is, as the name suggests, the use of email in marketing communications.

Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again Sending emails designed to encourage customer loyalty and enhance the customer relationship Placing your marketing messages or advertisements in emails sent by other people

Email marketing is generally benefited for

Consumer Businesses Universities & Private Education Industrial Businesses Non-Profits organizations Service Firms Associations & Trade Groups

Email marketing is the right way to market your business via email. Email marketing activities includes:

List Rental and Media Buying Co-Registration Crafting Compelling Subject Headers Email Copywriting and Design Developing Incentives Response-Planning Tracking and Campaign Evaluation Email as a Relations Management Tool

World over Email marketing is increasing. With response rates that range from 3-15%, marketers can not overlook the power, effectiveness, and cost savings that responsible; selecting email marketing can bring to an organization. The reason for email marketing popularity Email marketing is so popular because:

Sending email is much cheaper than most other forms of communication Email lets you deliver your message to the people Email marketing has proven very successful for those who do it by right way.

Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how define success, One can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money. 54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites. It has the inherent advantages of being 'faster, cheaper and easier' to execute. Coupled with the potential to target more precisely than today's solo or shared mailers, there's a real win for the small business owner. Email Marketing is not Expensive

Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email. Email Marketing is very Effective Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty. Email Marketing Generate Immediate Response Email marketing generates an immediate response. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent. Email Marketing to Targeted Segment You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer. Email Marketing is Easy There are Web based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. Email marketing gives your brand an edge in a tough market. Daily, weekly, or even monthly emails will keep your brand in your target consumers mind. As more and more of the population begin to use email, internet email marketing will become a standard in the marketing industry. It's also worth nothing that email marketing can assist your Search Engine Optimization efforts and strategic link building.

MISTAKES
#10 Mistakes Always proof read your emails. Your customers spend a lot of time researching and reviewing the quality of your products or services. One superficial mistake could make or break an otherwise done deal. #9 Email Address databases

Whether you're renting email list databases or devising your own lists you must make sure that your email addresses are current or you are wasting your time and effort. #8 Denial of Service (DOS) Be aware of your Internet Service Providers (ISP) usage terms on sending emails. You do not want to be landed with a DOS because other ISPs may not touch you either. For example, your ISP may brand you a spammer if your email marketing program sends 10000 emails in 10 minutes. #7 Manage your campaign Always have a means for recipients to Unsubscribe to your emails. These should go to a separate email address. Be aware of which emails designs are working and which are not. Test specific designs across different email browsers to ensure cross compatibility. #6 Separate email addresses Be aware that you will need a number of email addresses if you are proceeding with an Email Marketing using your own system. For example, noreply for sending messages. Unsubscribe email, etc. This depends on your setup. Ensure that your web hosting company has supplied sufficient email addresses on your account or upgrade as required. #5 Seek expert advice If you're at tip 5 and all this is starting to sound a little discouraging to you. If you'd prefer to just get on with doing what you do best and run your business and are happy to let an experienced Email Marketer do what they do best then hiring an expert may provide better use of your time and budget. #4 Small sample trial Test specific designs across different email browsers to ensure cross compatibility. If you're sending 10000 emails in total then test 1000 for bounce rate. #3 Measure your success (or failure) 1% or 2% is the norm from permission based Email Marketing campaigns. Learn from your failures. Was your design unsuitable for the target market. Were your company colours used for maximum effect and brand awareness? Did you use too much text? Inappropriate images? Is your data quality? What percentage of your emails were opened? What percentage even reached a valid email address? All of this can and should be measured to track the marketing campaign's success. #2 Targeted prospects

Don't send email to just anyone. You've gone to the trouble of targeting a particular market so stick with that market. If you are purchasing data is the best to purchase only what you need. You wouldn't go into a supermarket and buy every type of fruit and vegetables if you onyl eat apples, bananas, kiwis and cabbage would you? So don't buy all data that is available. This is not only expensive but is also inefficient and more of a hit and miss approx. Your Email Marketing campaign must be realistic and managable depending on your resources. #1 Legal Adhere to the Email Marketing laws of your country. You should make yourself very familiar with Permission Based Email Marketing (try Googling the term). If your email marketing campaign is international then research and keep up to date with the particular law of the destination country. Specific country laws are outside the scope of this article but feel free to contact us with any queries.

SMS MARKETING
SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts.

Attractive features of SMS (mobile) marketing Instant, direct and fast. 2- Way communication. Effective as it is targeted to particular age, gender or profession. Cost effective. It can be easily promoted through cross-media like radio, TV or print. As customer forward messages in a group it opens opportunities of Viral Marketing. SMS is fun loving tool. It is catching up record breaking usage. ICM (International Congress of Mathematics) telephone survey 94% of messages are read, which helps explain the high levels of response and brand impact. For the best performing campaigns, the study reveals outstanding results as follows: 46% response (of any type), 27% Reply to a message, 19% visit a web site, 15% Visit a store. The average campaign delivers 15% response (of any type), which is more than twice the average other industry reports have given for direct mail (sources: Gartner, DMIS)

BENEFITS OF SMS MARKETING CAMPAIGNS: The benefits of including mobile marketing in your overall marketing strategy are numerous: Deliverability: As 94% of all text messages are read, your marketing message will be seen by virtually all of the subscribers in your campaign. Qualified Recipients: Since your subscribers have opted-in to receiving your offers and promotional messages, you know they have an active interest in your business, and your products. Flexibility: With text messages sent and received within minutes of starting your campaign, you can use mobile marketing for ad-hoc purposes, such as driving traffic to your store on slow nights (Make a purchase within x hours, and receive a xx % discount!), or clearing out overstock items before end of month. This is the new Blue Light Special! Range of Use: Mobile marketing can be used for a wide range of purposes: announcing new product, oneday specials, new store openings, special eventsetc. Subscribers can be treated as an exclusive group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications.

CONTINUITY PROGRAM
Continuity Programs: The Power of Persistence
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Perhaps the best way to make money online - or offline for that matter - is to develop some sort on continuity program, where a recurring fee is charged to allow customers to continue to use that service. The first example of this you would have already met online is your ISP (Internet Service Provider) who charges you every month so you can access the internet. And if youre also in business online, youll need a web host, most of whom also charge by the month, and domain name (renewed yearly). In both cases, these are something you just cant do without if you want to be online! So the concept of continuity programs is quite simple.

Find a product someone just cant live without, Sell it to them once, And then keep taking their money at regular intervals.

Remember, the first sale to ANY customer is the hardest one to make. But once the customer has made the decision to purchase, they will usually be quite happy to continue making additional payments, as long as the product continues to live up to (or exceed) their expectations!

Whether you're striving for safety or sales goals, employee or brand loyalty, continuity programs designed by your promotions professional can help you put the pieces together. It doesn't take a marketing expert to know that the more times someone is exposed to a marketing message, the more likely they are to notice it. Take, for example, Absolut Vodka ads that incorporate the familiar-shaped bottle into different settings, or milk ads that picture different famous people sporting a milk moustache. Thanks to the consistency in the companies' marketing efforts over a number of years, most people will instantly recognize the ads and the brands they represent. You don't have to be a major player to make the same concepts work for your company. Businesses of all sizes and persuasions can benefit from the power of continuity. Whether you're striving for safety or sales goals, employee or brand loyalty, continuity programs

designed by your promotions professional can help your company achieve its goals. Stunning Simplicity One of the most common types of continuity programs is one that shows client or employee appreciation by sending out related gifts at certain intervals of time. The continual reminders of your company's name and goodwill creates a positive impression with recipients. For example, a company trying to get the attention of corporate decision-makers might send a series of desktop gifts, like pens/pencils and holders, busi-ness card holders, letter openers, etc. Others might send a holiday ornament or other gift for the winter holiday season. "The number one task in a continuity program is client retention and brand reinforcement, whether you're marketing pens and pencils or insurance," says promotional consultant Dan Rappoport. "That's what's delivered by effective continuity programs." But, it's not as easy as it sounds. Developing an effective theme and selecting products that complement that theme are very important to making your program a success. And that's where your promotional consultant comes in. "The most effective programs are those that don't replicate items or products in a row," Rappoport explains. "One month [the product] might be a gardening kit; the next month it might be aromatherapy; the third month it might be origami. What you want, in your mind's eye, is a desktop or a shelf of plaques on a wall that are related but not identical." Step Up For Safety Carefully planned continuity programs can be used to influence all sorts of behaviors. Applying the concept to the workplace, companies can encourage employees to work at a high level and make their businesses more successful. A successful program that focuses on safety can be invaluable to a company. "Lost-time injuries are extremely important, not only from the standpoint of the cost factor, but certainly from the standpoint of the government regulatory agencies that oversee safety issues. It can become a major, major problem for companies," says promotional consultant Shannon Westerman. "Workman's comp is becoming such a big issue across the country, in all industries. If you get a guy who hurts his back, he could be on workman's comp for the rest of his life." For high-risk jobs, employers need to consider just how much employees' safety means to them. Is everything possible being done to ensure that employees know and follow established guidelines? By reminding employees with safety-related gifts, or setting up a comprehensive program that rewards employees for following safe practices, a company can significantly increase its safety records. One way that companies can encourage safety is through thematic programs. Westerman

says he will often create a cartoon character to convey the message of a safe workplace to workers. "[The character] will be the safety shadow and the spokesman for the company. We have a lot of fun with it. We'll name the character and he becomes part of workers' everyday habits and is seen throughout the company," Westerman explains. "For example, we had one named Archie, and he would always pop up somewhere. We'd give [workers] a pen with Archie on it; maybe we'd give them a lapel pin with Archie. He just sort of becomes part of their daily lives." Taking things a step further, companies can extend a theme to a full-scale points-andrewards program. For example, when steel manufacturer Bon L Canada Inc. wanted to strengthen its workplace safety, it instituted a multitiered program to get employees on board. "We found that they had a very high accident rate and the plant morale was extremely low," explains promotional consultant John Covey. "So, what we aimed to do was reverse that." The resulting program consisted of three main elements: overall safety awareness, individual employee incentives and team employee incentives. Products such as keytags, screwdrivers, pocketknives, pens, magnets, first-aid kits and more were used as gifts and prizes to reward employees and reinforce the company's safety goals. Within a year Bon L saw concrete results: Its accident rate dropped 86%, creating significant savings in employees' lost-time pay. And, thanks to the program and the low accident rate, employee morale grew as well. Overall, it was so successful that Bon L reinstituted it for another year and recommended it to other branches of the company. Continuity programs can also be used to encourage other positive workplace practices. Much in the same way they are used to remind workers of safety issues, they can also be used to inspire more sales, improve customer service or even encourage better teamwork. Encourage Excellence Today's shaky economy and unstable job market can leave many employees feeling anxious about their jobs. Budget cutbacks and fewer bonuses could cause top employees to start looking elsewhere. While companies have no control over some of these factors, they can make employees feel more secure by showing their appreciation. "The whole idea of an employee recognition program is to touch on the intangible, the non-monetary, the nonverbal area of what keeps employees happy and focusing on retention," says promotional consultant Mitch Gale. "You've got to not only attract good people to your company, [you have to] get them trained and retain them. If you retain your good people, your overhead goes down." Programs can be as simple as naming an employee of the month, explains promotional consultant Bill Wright. "It can [recognize] sales numbers, obviously, but it can also acknowledge new accounts, it can be leads or all types of different accomplishments," Wright explains. And, he adds, they can be instituted for very little cost: "I always try to think in a per-person cost, because you can amortize that number down into a pretty small

number most of the time. It could only cost $5 per employee over a year's time." Companies can also create long-term high-reward programs by building them around a point system. Employees who consistently perform well can earn points toward high-end gifts like radios, watches, trips, etc. And, thanks to advances in technology, employees can track their progress online, seeing how many points they have and how many more they need to reach their goals. "An effective way to implement [a program] is through the Internet," Gale says. "Whether you're setting up a point system or even recognition system for accomplishments, the Internet [makes it] very fluid and adds neat functionality to the program." The Means To Motivate You may be more familiar with comprehensive continuity programs than you realize. Chances are, you're participating in one already. Have you ever belonged to a CD or movie club? Used frequent-flyer miles? Collected UPC codes or box tops to earn a reward? Then you've experienced continuity first-hand, and know from experience how effective they can be. "Paying your mortgage every month is a continuity program - it's not a very fun one for most people, but it's an example of a regularly scheduled transaction," Rappoport says. "Continuity programs are, almost by definition, becoming a member of a club. It's a marketing effort to reward, maintain and up-sell members of your club or organization." For example, Rappoport worked with ratings firm ACNielson to increase participation in its HomeScan grocery-tracking program. What they came up with was a multilevel system for rewarding panelists. Participants would earn points for every item they reported, and then cash in the points for prizes. These included promotional products, computer games, CDs, books and more. "Once they accrued enough points and they used it on an item, they could then accrue more points and 'buy' something else. So, they could continually go to the well and be motivated in a continuity program fashion to maintain their [scanning] diligence," Rappoport says. Pepsi used the point system for a recent promotion it did in conjunction with college basketball. It had used the concept successfully in the past with consumers collecting specially marked soda caps to earn merchandise from a catalog; last year they decided to do something similar for March Madness, the highlight of the year for many college basketball fans. Mountain Dew or Sierra Mist drinkers could win instantly when they found a winning cap college jerseys, coupons and other Pepsi products were awarded - but those who didn't win could win prizes as well. By collecting 32 non-winners, consumers could earn a Mountain Dew T-shirt with the phrase "game on" on the front. "It was either win or you keep collecting until you do," explains Dave Dececco, Pepsi spokesperson. But Pepsi came out the real winner: Nearly 200,000 jerseys and T-shirts were claimed, more than an 8% response rate.

First Things First The first step to installing a successful continuity program is considering exactly what your business needs to accomplish. Better safety records? Increased sales? Brand recognition? All of these and more can be accomplished with a carefully planned continuity program.

CONCLUSION WITH CASE STUDY Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search by Mark Jeffery, Lisa Egli, Andy Gieraltowski, Jessica Lambert, Jason Miller, Liz Neely, Rakesh Sharma 18 pages. Publication date: Mar 06, 2009. Prod. #: KEL319-PDF-ENG Rob Griffin, senior vice president and U.S. director of search for Media Contacts, a communications consulting firm, is faced with the task of optimizing search engine marketing (SEM) for Air France. At the time of the case, SEM had become an advertising phenomenon, with North American advertisers spending $9.4 billion in the SEM channel, up 62% from 2005. Moving forward, Griffin wants to ensure that the team keeps its leading edge and delivers the results Air France requires for optimal Internet sales growth. The case centers upon Air France's and Media Contacts' efforts to find the ideal SEM campaign to provide an optimal amount of ticket sales in response to advertising dollars spent. This optimal search marketing campaign is based on choosing effective allocation of ad dollars across the various search engines, as well as selecting appropriate keywords and bid strategies for placement on the search result page for Internet users. In determining the optimal strategy, the case presents background information on the airline industry as well as the Internet search options available at the time, including Google, Microsoft MSN, Yahoo!, and Kayak. Additionally, background information is provided on SEM and its associated costs and means of measuring the successfulness of each marketing effort. The case illustrates how one must first determine the key performance indicators for the project to guide analysis and enable comparison of various SEM campaigns. Cost per click and probability to produce a sale differ among publishers. Therefore, using a portfolio application model's quadrant positions can be used to determine optimal publisher strategies. Additionally, pivot tables help illustrate campaigns and strategies that have historically been most successful in meeting Air France's target Internet sales. Multiple recommendations on how Media Contacts can assist Air France in improving its SEM strategy can be derived from the data provided.