Market Opportunity

0
SDK

NEB MBL ILE SCW HOU GBY FLR CLD

IOW ARK GEO ONJ SLC FNO HON

ILW WIH

VIR VNM WAY MEX FRE MES

High SH Penetration Low MA Penetration

NYE OKL LAR SLS SNA MIL CIN COS LSV DLS DAY PUE OMA KVA CBI

50

CHT EUN

SPS CLE

COL

FTM NDA NOC SCZ

Low SH Penetration Low MA Penetration

TEP

SGD BIR WAS

STB

100
SNJ LAC MAD TLS BOI KVX TPA LAS CPC SNC KEN ALM MIM CCA YLO SNM SRM PHX ORG RVR ONY VEN STL MON TUC KIN

NSH ABQ UNY

150

PEN

SNF SON SFL

Low SH Penetration High MA penetration

WAN SNB

DEN

SND STN

High SH Penetration High MA Penetration

200 0

50

100

150

200

250

300

350

Growth Opportunity
0
VNM MES WIH WAY SDK FRE HOU ARK CLD MEX KVA NYE NDA

NEB

ILW

VIR SPS SCW

IOW ILE GEO FTM

Low MA Penetration High 65+ Population

GBY OKL COL MIL LSV SNA DLS BIR TLS WAS NOC CLE ONJ

50

CBI EUN

LAR

MON CHT SLO OMA COS STB SGD TEP

DAY

SLC FNO

CIN HON

PUE SCZ

100

Low MA Penetration, Low 65+ Population

LAC MAD

BOI VEN SNJ NSH MBL KVX ABQ CPC KIN SNF SNC

STL TUC PHX ORG RVR SFL PEN (360,133) TPA

150

SON KEN
High MA Penetration Low 65+ Population

ALM SNM CCA SRT SNB DEN SND MIM

High MA Penetration High 65+ Population

WAN

200 0

YLO

STN

100

200

300

MDI Chart
0
Out of Range FRE (80,274) CLD (286,0) ABQ (298,0) SCW (643,53) LAC (2620,42) MIL PUE KIN GBY OKL TEP SNF ARK WAN GEO BIR
High Response Rate Low Conversion Rate

100

200
High Response Rate High Conversion Rate

200

SLC SNJ DEN WAY SNB NOC DLS FTM RVR NDA STN MEX TUC HON

KVA

150

Out of Range NYE (104,353) WAS (699,144) NEB (838,172)

100
UNY VEN YLO SRM KEN

SLO BOI DAY NSH SGD NEW CIN CPC SND FNO SNA MBL MON CCA ALM TLS LAR SON SDK LAS/LAN STB PHX STL VIR

TPA ONJ KVX FLR

50

VNM ORG CLE COL ORE SNM SCZ

ONY MIM

MAD CHT

IOW SNC PCR SFL

Low Response Rate Low Conversion Rate

OMA

WIH

Low Response Rate High Conversion Rate

CBI HOU