I HC KINH T TP.

H CH MINH
CAO HC KINH T KHA 20 M 1

TI:

CU TRC T CHC CA TP ON NIKE

(LNH VC SN XUT)
NHM 6:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Nguyn Tr Thanh Tho

Trn Thanh Phong
V Duy Khnh
Trn Thin Tm
Nguyn Quyn
Trn Hong Tun
Trn Minh Sang
Ng Thanh Sang
Nguyn Th Tuyt
L Th Cm Sang

11.

Trng Cng Minh

Tp. H Ch Minh, 20/01/2011

 ti: Hy trnh by cu trc t chc ca mt tp on nc ngoi ang p dng

m cc anh ch bit. Cu trc ny c u nhc im g? Cc doanh nghip Vit Nam
rt ra c bi hc kinh nghim g t kinh nghim cu trc t chc trn?
PHN CHIA CNG VIC NHM 6:

STT

Ni dung/Nhim v

Ngi ph trch

Ngy cung cp
thng tin cho

chnh

thnh vin trong

nhm

C s l thuyt

Khi qut v tp on Nike (Lch s

thnh lp, lnh vc kinh doanh/ Sn
xut, th trng hot ng.)

C cu t chc ca tp on Nike (S
Ms. Tuyt
t chc, s lng cc thnh vin
trong cc phng ban, nhim v cc
phng ban, thu nhp bnh qun ca
tng phng ban,.)

Mr. Khnh,
Phn tch thc trng cu trc t chc
Mr. Quyn,
ca tp on Nike
Mr. Thanh Phong

Phn tch u im cu trc t chc Mr. Minh Sang

ca tp on Nike
Mr. Thanh Sang

Phn tch Nhc im cu trc t chc Mr. Cng Minh

ca tp on Nike
Mr. Tun

Thanh Tho

Bi hc kinh nghim t cu trc t Mr. Thin Tm

chc ca Nike

Ms. Cm Sang

Tng hp, vit Bi bo co

Thanh Tho

Trnh by bng PowerPoint

Thanh Tho

Th 6, 14/01

Th 6, 14/01

Ch Nht, 16/01

Th Hai, 17/10
Th T, 19/10

MC LC

PHN 1: C S L THUYT ........................................................................................... 1

I.
MT S VN V T CHC ............................................................................... 1
1.

Khi nim T Chc..................................................................................................... 1

2.

Cc nguyn tc lm vic ca t chc ......................................................................... 1

3.

Tm hn qun tr ......................................................................................................... 1

3.1. La chn tm hn qun tr phi cn c vo:

4. Quyn hnh trong qun tr .......................................................................................... 2
4.1. Khi nim ............................................................................................................. 2
4.2. Ngun gc ca quyn hnh .................................................................................. 2
4.3. Theo quan im ca Max Weber: Quyn hnh ca nh qun tr ch y khi . 2
4.4. Quyn hnh ca cc nh qun tr c gii hn ...................................................... 2
5. Phn cp qun tr ........................................................................................................ 2
5.1.
5.2.
5.3.
5.4.

Khi nim ........................................................................................................... 2

Mc ch ............................................................................................................. 2
Nhc im ........................................................................................................ 2
C s xy dng c cu t chc ..................................................................... 2

II. XY DNG C CU T CHC .............................................................................. 3

1. Khi nim .................................................................................................................... 3
2. Cc nguyn tc xy dng c cu t chc ............................................................... 3
3. Cc quan im thit k c cu t chc ......................................................................... 3
4. Khi phn chia cc b phn phi da trn tiu thc ..................................................... 3
5. Cc m hnh C cu t chc c bn ............................................................................ 3
III. U QUYN .................................................................................................................... 8
1. Khi nim ................................................................................................................... 8
2. Qu trnh u quyn gm 4 bc ................................................................................ 8
3. Nhng tr ngi thng gp khi u quyn .................................................................. 8
4. Bin php khc phc ........................................................................................................... 8

C CU T CHC TP ON NIKE
PHN 2: TNG QUAN V C CU T CHC CA TP ON NIKE ................. 9
LCH S PHT TRIN ..................................................................................................... 9

I.

II. KHU VC HOT NG SN XUT CA NIKE .................................................. 10

1.

Trn Th Gii ......................................................................................................... 10

2.

Ti Vit Nam ........................................................................................................... 10

III. KHU C CU T CHC CA TP ON NIKE LNH VC SN XUT

............................................................................................................................................. 11
1.

Trn ton Th Gii ................................................................................................ 11

2.

C cu t chc ca Nike Chu ........................................................................... 11

3.

C cu t chc ca Nike ti Vit Nam .................................................................. 13

3.1.

Nhim v ca cc phng ban Ca Nike Vit Nam .................................... 13

3.2.

Phn tch cu trc ca Nike Vit Nam ...................................................... 16

PHN 3: NHN XT V C CU T CHC CA NIKE BI HC KINH

NGHIM CHO CC CNG TY VIT NAM ................................................................ 17
I.

NHN XT V C CU T CHC CA NIKE .................................................. 17

1. u im ........................................................................................................................ 17
2. Nhc im .................................................................................................................. 17
II. BI HC KINH NGHIM CHO CC CNG TY VIT NAM ........................... 18

NHM 6

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C CU T CHC TP ON NIKE

PHN 1: C S L THUYT
MT S VN V T CHC:

I.

1.
Khi nim T Chc:
T chc l mt trong nhng chc nng chung ca Qun tr lin quan n hot ng
thnh lp nn cc b phn trong t chc bao gm cc khu v cc cp, tc l quan
h hng ngang v hng dc m nhn cc hot ng cn thit, xc lp cc mi
quan h v nhim v, quyn hn v trch nhim gia cc b phn .
2.
Cc nguyn tc lm vic ca t chc:
- Nguyn tc gn vi mc tiu: da trn mi trng v xy dng c cu ph
hp.
- Nguyn tc thng nht ch huy: mi ngi ch nhn mnh lnh ca mt ni

Nguyn tc hiu qu kinh t: Xy dng c cu t chc phi quan tm n

hiu qu kinh t
Nguyn tc cn i: cn i gia quyn hnh v trch nhim

Nguyn tc linh hot: c th i ph kp thi vi s thay i mi trng

Nguyn tc an ton v tin cy: chng c tc ng ca mi trng bn

ngoi v bn trong.

3.
Tm hn qun tr:
L s lng nhn vin cp di m mt nh qun tr c th qun l hiu qu
Tm hn qun tr c lin quan mt thit n tng nc trung gian trong t chc
- Tm hn qun tr rng: t nc thang trung gian lm cho chi ph qun l thp;
nhng d dn n tnh trng qu ti.
- Tm hn qun tr hp:
3.1. La chn tm hn qun tr phi cn c vo:
-

Nng lc ca nh qun tr, nh qun tr gii th s c tm hn rng

Trnh ca cp di

Tnh cht ca hot ng

Mc n nh ca hot ng

S tng ng ca nhim v

S gn gi v khng gian

Phng tin, iu kin kim sot v iu khin

NHM 6

Page 1

C CU T CHC TP ON NIKE

4.
Quyn hnh trong qun tr:
4.1.
Khi nim:
Quyn hnh l nng lc cho php yu cu ngi khc hnh ng theo ch o ca
mnh.
-

Quyn hnh l cng c ca cc nh qun tr

4.2. Ngun gc ca quyn hnh:

Quyn hnh xut pht t chc v

Quyn hnh xut pht t cng nhn ca cp di.

4.3. Theo quan im ca Max Weber: Quyn hnh ca nh qun tr ch y
khi:

S hp php khi m nhn chc v

C s tha nhn ca cp di th quyn hnh l chnh ng

Bn thn nh qun tr c phm cht kh nng cn thit

4.4. Quyn hnh ca cc nh qun tr c gii hn:

Quy nh lut php

o c x hi

Kh nng iu kin sinh hc ca con ngi

5.
Phn cp qun tr:
5.1. Khi nim:
Phn cp qun tr l s phn chia hoc u thc bt quyn hnh ca cc nh qun
tr cp trn cho cc nh qun tr cp di
5.2. Mc ch:
p ng kp thi, nhanh chng ph hp vi yu cu tinh t nhm to iu kin
o to cc nh qun tr cp di.
5.3. Nhc im:
-

Lm mt tnh thng nht ca t chc

Kt qu hot ng hn ch v trnh c hn ca cp di
5.4. C s xy dng c cu t chc:

Mc tiu v chin lc hot ng ca t chc

Mi trng bn ngoi (mi trng vi m v v m)

Cng ngh sn xut sn phm hay dch v chnh

NHM 6

Page 2

C CU T CHC TP ON NIKE
-

Cc ngun lc, c bit l ngun nhn lc

II.

XY DNG C CU T CHC:

1.
Khi nim:
L sp xp cc b phn, cc n v nh trong cng ty thnh mt th thng nht
di s lnh o tp trung ca nh qun tr cp cao nht. Trong , mi b phn
c giao ph nhng nhim v v quyn hn nht nh.
2.
Cc nguyn tc xy dng c cu t chc:
- S lng b phn cp bc xc nh trn c s nhu cu thc t
-

Xc nh r rng phm vi nhim v quyn hn ca tng b phn

Mi b phn c th m nhn mt hoc mt s nhim v m nhiu b phn

lm

Xc nh chnh xc cc lung thong tin trong t chc, m bo s pht trin

nhp nhng gia cc b phn thc hin mc tiu chung.

3.
Cc quan im thit k c cu t chc:
- Quan im c in: nhn mnh n tnh chnh thc v h thng quyn lc r
rng.
-

Quan nim hin i; nhn mnh n tnh hp tc, lm vic theo nhm, gii
quyt vn theo tnh hung.

4.
Khi phn chia cc b phn phi da trn tiu thc:
- Tm hn qun tr
-

Thi gian: cch phn chia lu i nht

Theo chc nng

Theo lnh th a l: p dng i vi cng ty ln t cng ty cc vng khc

Theo sn phm: c p dng i vi nhng doanh nghip sn xut dch v vt

cht.

Theo khch hng: p dng i vi n v dch v phc v tt nht nhng

khch hng khc nhau.

Theo quy trnh sn xut

5.

NHM 6

Cc m hnh C cu t chc c bn:

Page 3

C CU T CHC TP ON NIKE

C IM

HNH

U IM

NHC IM

s iu hnh v
chu trch nhim

- Tun th nguyn tc
thng nht ch huy

trc mt cp trn
duy nht.

- To ra c s
thng nht tp trung

- i hi nh qun tr
phi c kin thc
ton din.

HNH

- Mi cp di nhn

TRC
TUYN

- Thch hp vi tnh
cht quy m nh,
sn phm khng
phc tp.

CHC
NNG

- Hnh thnh cc b
phn chuyn mn
c gi l cc
phng phan chc
nng. Lnh o
iu hnh hot
ng ca t chc
thong quan cc
phng ban chc
nng.

cao .
- Ch trch nhim
r rng

- S dng c nhiu
chuyn gia gii
- Khng i hi nh
qun tr c kin thc
ton din, do tm
c nhiu nh qun

- Hn ch s dng

5.1

chuyn gia
- D dn n tnh trng
qun l gia trng.

- Quy phm tnh cht

thng nht ch huy.
- S phi hp gp rt
nhiu hn ch

5.2

tr gii

- i vi nhng t
chc mi thnh
lp.
- Vn c xu th can
TRC
TUYN

CHC
NNG

- y l c cu t
chc c p dng
ph bin nht.

- Kt hp c u
im ca hai c cu
trn.

thip ca cc b phn
chuyn mn vo
cng vic ca cc
tuyn.

5.3

- S phi hp gia cc
b phn hn ch.
- Cha tun th c

NHM 6

Page 4

C CU T CHC TP ON NIKE
nguyn tc linh hot.
M

C IM

HNH

C
CU
MA
TRN

- Thch
hp
vi
doanh nghip ln
trong xu th hi
nhp.
- Cho php cng lc
thc hin nhiu d
n.

- Mang tnh c in
nhng li c nhng
ng dng tt trong
cnh tranh.

U IM

NHC IM

- y l hnh thc t
chc linh ng.
- t tn km, s dng
nhn lc c hiu qu
- p ng c tnh
hnh sn xut kinh
doanh
ng.

nhiu

bin

- Thnh lp v gii th
d dng, nhanh chng.

- Giao trch nhim cho

cp thp hn.
- Cnh tranh c hiu
qu cc khu vc a

THEO

- Phn chia theo c

A L

im vng a l,
nhm khai thc u
th trong cc hot
ng
ca
a
phng.

- Xc nh c li th
cnh tranh vng trong
chin lc pht trin.

- Ly c s l cc dy
sn phm hay lnh
vc hot ng
thnh lp cc b

- Pht trin tt sn
phm, c tm nhn
tng qut v th
trng ca 1 dy sn

THEO
SN
PHM

phn hot ng.

- B phn ph trch
sn phm c trch
nhim hot ng
trn nhiu th trng
khc nhau v sn
phm .

NHM 6

phng.

phm nht nh.

- C kh nng tp trung
ngun lc, v vy d
to tnh cnh tranh v
chi ph.
- D xc nh u th
cnh tranh.

HNH

- D xy ra tranh ginh
nh hng gia lnh
o tuyn v lnh o
d n.
- Cn s can thip ca
lnh o ln nht
quy nh r nhim v
cho tng lnh o
tuyn v lnh o d
n trong nhng khong
thi gian khc nhau.

5.4

- Chi ph qun l cao do

cn nhiu ngi lm
cng vic tng qun l.

5.5

- i hi phi c mt c
ch kim sot phc tp.

- i hi trnh qun
l khc nhau cc dy
sn phm, do chi
ph qun l cao
- Pht trin ngun nhn
lc trong t chc hn
ch.

5.6

- D dn n tnh cc b
gia cc b phn lm
cho kh nng hp tc
gia cc b phn km.

Page 5

C CU T CHC TP ON NIKE

HNH 5.1: M HNH C CU T CHC TRC TUYN

HNH 5.2: M HNH C CU CHC NNG

HNH 5.3: M HNH C CU TRC TUYN CHC NNG

NHM 6

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C CU T CHC TP ON NIKE

HNH 5.4: M HNH C CU T CHC MA TRN

HNH 5.5: M HNH C CU THEO A L

HNH 5.6: M HNH C CU THEO SN PHM

NHM 6

Page 7

C CU T CHC TP ON NIKE
III.

U QUYN

1.
Khi nim:
L cp trn giao cho cp di quyn ra quyt nh
C 2 iu kin:
-

Ch giao nhng quyn m anh c.

Khng giao ht quyn m anh c

2.
Qu trnh u quyn gm 4 bc:
- Bc 1: Xc nh kt qu
-

Bc 2: Giao nhim v cho ngi c u quyn

Bc 3: Giao quyn

Bc 4: Kim tra, theo di vic thc hin

3.
Nhng tr ngi thng gp khi u quyn:
- Tm l s cp di khng hon thnh nhim v.
-

Tm l s cp di lm theo cch ring v lm tt hn mnh.

Phm vi trch nhim, quyn hn xc nh khng r rng.

4.
Bin php khc phc:
- Phi cho cp di quyn t do hnh ng
-

Trao i c m gia cp trn v cp di.

Xc nh r trch nhim, quyn hn bng vn bn.

NHM 6

Page 8

C CU T CHC TP ON NIKE

PHN 2: TNG QUAN V C CU T CHC

CA TP ON NIKE
LCH S PHT TRIN
Nike l nh cung cp qun o v dng c th thao thng mi cng cng ln c
tr s ti Hoa K. u no ca cng ty t ti Beaverton, gn vng th Portland
ca Oregon. Cng ty ny l nh cung cp giy v o qun th thao hng u trn th
I.

gii v l nh sn xut dng c th thao ln vi tng doanh thu hn 19,01 t la

M trong nm ti chnh 2010. Tnh n nm 2010, cng ty ny c hn 35.000 nhn
vin trn khp th gii. Nike v Precision Castparts l cc cng ty duy nht c trong
danh sch Fortune 952 c tr s trn ton th gii.
Cng ty c thnh lp vo ngy 25 thng 1 nm 1964 vi tn Blue Ribbon
Sports nh bn tay Bill Bowerman v Philip Knight, v chnh thc c tn Nike, Inc.
vo nm 1978. Cng ty ny ly tn theo, n thn chin thng ca Hy Lp. Nike
qung b sn phm di nhn hiu ny cng nh cc nhn hiu Nike Golf, Nike
Pro, Nike+, Air Jordan, Nike Skateboarding v cc cng ty con bao gm Cole Haan,
Hurley International, Umbro v Converse. Nike cng s hu Bauer Hockey (sau ny
i tn thnh Nike Bauer) vo khong nm 1995 n 2010. Ngoi sn xut o qun
v dng c th thao, cng ty cn iu hnh cc ca hng bn l vi tn Niketown.
Nike ti tr cho rt nhiu vn ng vin v cu lc b th thao ni ting trn khp
th gii, vi thng hiu rt d nhn bit l "Just do it" v biu trng Swoosh.
Tr s chnh t ti Beaverton, Oregon - M, mt phn ca khu th Portland.
Din tch 0,81km vung c xy dng m rng 4 ln vo cc nm
1992,1999,2001,2008.

KHU VC HOT NG SN XUT CA NIKE

1. Trn Th Gii
Nike cng tc tc vi 952 nh my sn xut ti 58 quc gia thuc Chu u, Trung
ng v Chu Phi, Chu M, Chu .
II.

NHM 6

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C CU T CHC TP ON NIKE
STT

Quc gia

STT

Quc gia

Canada

13

Lithuania

25

Israel

37

Thailand

Colombia

14

Bosnia

26

Greece

38

Cambodia

USA

15

Belgium

27

Portugal

39

Vietnam

Mexico

16

Bulgaria

28

Morocco

40

Singapore

Guatemala

17

29

Tunisia

41

Bangladesh

Honduras

18

Italy

30

Egypt

42

India

19

Jordan

31

Pakistan

43

Sri Lanka

El

Salvador

Dominican
Republic

STT Quc gia STT

Quc gia

Ecuador

20

Holland

32

Malaysia

44

South
Africa

Brazil

21

Moldova

33

Indonesia

45

PRC

10

Chile

22

Turkey

34

Fiji

46

Hong Kong

11

Argentina

23

Spain

35

Australia

47

Japan

12

Taiwan

24

South Korea

36

Macau

48

11 nc
khc

2. Ti Vit Nam
Nike cng tc vi 57 nh my sn xut: 10 Nh my pha Bc, 1 nh my
Min Trung v 47 nh my Min Nam. Vn phng i din chnh ca Nike Vit
Nam t ti thnh ph H Ch Minh.
-

a ch vn phng: 235 (The Metropolitan Lu 12-13), ng Khi, P.Bn

Ngh, Q.1 - (08) 3829 8172

Nhn vin chnh thc ti Vit Nam: 144 ngi (99 nhn vin ph trch ngnh
hng Footwear, 15 nhn vin ph trch Apparel, 25 nhn vin ph trch ngnh
hng Converse, 5 nhn vin kinh doanh v Marketting).
III. C CU T CHC CA TP ON NIKE LNH VC SN

XUT:
1. Trn ton Th Gii:
Vi 952 nh my t ti 58 quc gia, Nike chia lm 4 khu vc t chc
chnh qun l lnh vc sn xut nh sau:
NHM 6

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C CU T CHC TP ON NIKE
PHN TRM

STT

KHU VC

Chu u, Trung ng v Chu Phi

(EMEA Europo, The Middle East and
Africa)

11

Chu M
(Americas)

19

Bc
3
4

(North Asia)
Nam
(South Asia)

(%)

41
29

2. C cu t chc ca Nike Chu

C cu t chc ca Nike Chu s dng theo m hnh a l v trc tuyn

- chc nng.
NHM 6

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C CU T CHC TP ON NIKE
u im:
-

Tun th nguyn tc thng nht ch huy l v tt c cc nc u bo co thng

tin v tr s chnh Beaverton, Oregon - M

Khai khc c u th trong cc hot ng ca a phng: ngun nhn cng,

gi nguyn vt liu, chi ph hot ng sn xut thp, gim chi ph, tng li
nhun.

Do c cu t chc ca Nike c Phng kim nh cht lng theo tiu chun ca

Nike nh nh cung cp nguyn vt liu, nh my gia cng iu c Nike
kim nh trc khi k hp ng lin doanh, v c qu trnh hot ng sn
xut. V vy, Nike d khng c nh my chnh thc no ca Nike nhng cht
lng sn phm cao v gn nh ng nht.
Nhc im:

Chi ph qun l cao do cn nhiu nhiu lm cng vic tng qun l v trnh
khc nhau cc dy sn phm i hi phi c mt c ch kim sot phc
tp.

Chnh sch ca Nike l s dng nhn ti ti a phng nn vic tuyn dng

ngi ti ph hp vi yu cu cng vic gp nhiu kh khn.

Do Nike tun th nguyn tc thng nht ch huy nn tnh cc b gia cc b

phn rt cao. T , thng tin qua li gia cc b phn mt nhiu thi gian.
3. C cu t chc ca Nike ti Vit Nam
1. Nhim v ca cc phng ban Ca Nike Vit Nam

General Management (GM): chu trch nhim qun l chung cho cc ngnh hng
Vit Nam. Ngi m nhim l Suzanne Anderson

General Adminatrator and Equiment assistant (GM Admin & EA): h tr cho GM
trong vic qun l thng tin t di ln v lp k hoch iu hnh qun l chung.
Ngi m nhim l Nguyn Ho

Sustainable Manufacturing Process (SMP): qun l tin trnh mi trng v an ton

lao ng trong cc cng ty gia cng. Ngi m nhim: L Phng, V Thanh,
Nguyn Uyn.

NHM 6

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C CU T CHC TP ON NIKE

Material Supply
Planning
Manager
Vu Nguyen
Colorist &
Production
Material Supply
Analyst
planner
FVN, YPV, USV
Vy Le
Lan Huyen
Prodcution
Analyst
SIV, TMV
Mai Tran
Production
Analyst
CCV, DDV,
MHG
Phuong
Nguyen
Tuyet Nguyen
Production
Analyst
(maternity leave
Production
till
Feb 2011)
Analyst
MXP,YVN,QVE,U
mbro

GM
Suzanne
Anderson
GM

NITC
Bob
Regiona
David
GM Admin
Tindell
l
Hao Nguyen
James
.
& EA
HRMD
Geoff
. SMPD
Nichols
. GPAD
Son Cao
Ops
Mgr HMR
LEA
SMP
Phuong
TBH
M
Phuon
Nguyen
Apparel
LIM HRM
Innovatio
Lam
Keith
g Le
Operations
TBH
n
Mgr
Bui
Philli
Director
Thanh
Van Le
Hau
(TBD)
HR
ps
Vu
Pham
John Speciali
IT Systems Uyen
LEA
Production
APPI Manager
Support
Manager
Anh Nguyen
Hoan
Fuller
st AnalystNguye
N Hung
Dang
Luc Ngo
g
HRM
Chau Le
n
Tram Vo
Luon
Truc Trainin Cuong
APPI
g Nguyen
g
Luong
Material
ID) speciali Doan
Hoang
Quality
st
ES
Pham
Engineer
QE.
Trainee
Hanh
MXP, YVN,
Minh
MHG,
QVE,
USV, Pham
ESV,
Phung
APPI
FVN,
SAA,
FTV8,
VNL
ES
Quality
NIC
Engineer
TMV, SIV,
CCV, DDV,
YPV

Production
Nghia
Pham
Analyst
SAA, NIC, ESV
Ho La
Minh Huynh
Logistics
Assistant

NHM 6

Page 13

ITM
Luu
Hao
Nguy
Doan
en
Hao
Hung
T ITM
Ngu
h Dang
yen
Thi
u
y Nguy
en
V
IT
u
G Engi
P neer
A
M

G
P
Nhut
A
Phan
M

OO
M
Dieu
Thuy
Nguy
Hoa
en
Yen
Chau
Nguy
Nguy
en
en
Anh
Acco
Pham
unta
Vy
nt
Tran
ADC

POD
Tim
Ander
son

MOD
Larry
Levi

C CU T CHC TP ON NIKE
Sustainable Manufacuring Process Director (SMPD): Gim c qun l tin
trnh mi trng v an ton lao ng trong cc cng ty gia cng cho ton khu
vc.
Human Resource Management (HMR): qun l v iu hnh nhn s ca cng
ty. Ngi ph trch l Nguyn Phng
Human Resource Management Director (HMRD): Gim c qun l v iu
hnh nhn s cho ton khu vc.
Nike Innovation Traning Center (NICT): l trung tm pht trin v i mi ca
Nike, chuyn pht trin ngun nhn lc v sn phm ca Nike, chu trch nhim
t vn v h tr cho cc gim c iu hnh cc nc. Ngi ph trch chnh l
Bob Tindell.
Product Operations Director (POD): Gim c qun l sn phm giy, ph trch
tt c cc vn lin quan n cht lng sn phm giy Vit Nam. Nhn vin
ph trch l Tim Anderson.
Manufacturing factory Operations Director (MOD): Gim c qun l sn xut
Giy, ph trch khu sn xut mt hng giy Vit Nam. Nhn vin ph trch l
Larry Levi.
Information Technology Management (ITM): qun l thng tin v h thng hot
ng ca cc phng ban. Nhn vin ph trch l Hng ng, on Ho v
Nguyn Thi.
Grant Protected Area Management (GPA): qun l v vic sao chp mu m,
cht lng ca sn phm. B phn ny chng hng gian, hng gi ngoi th
trng nh hng xu n tn tui ca cng ty. Nhn vin m nhim l Nguyn
Ho, Phan Nht.
Grant Protected Area Management Director (GPAD): Gim c chng sao chp
sn phm ca khu vc, h tr cho b phn chng sao chp mu ca cc nc.
Lean production (LEAN): l b phn to ra gi tr trong sn xut bng cch gim
bt cc cng vic, quy trnh khng hiu qu v lng ph, c trch nhim ti u
ha cc quy trnh lm vic, mi trng sn xut, thi quen cng vic mang
li hiu sut cao nht. Ngi ph trch chnh l Keith Phillips.
Office Operation Management (OOM): qun l v k ton, hp ng ca cng
ty. Ngi ng u l Thy Hoa.

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C CU T CHC TP ON NIKE
Apparel Operations Director: Gim c iu hnh ph trch ngnh hng qun o
ti Vit Nam. Ngi m nhn l L Vn.
2. Phn tch cu trc ca Nike Vit Nam.
C cu t chc ca Nike Vit Nam s dng kt hp gia ba m hnh a l, sn
phm v trc tuyn trc nng.
u im:
-

Khai khc c u th trong cc hot ng ca a phng.

S dng c nhiu chuyn gia gii, khng i hi cc nh qun l c kin thc

ton din.

S dng ngun lc gii v chuyn mn ph hp vi mc tiu pht trin ca tp

on Nike.

Cc phng ban khng ch o v qun l ln nhau, v nhn vin c giao quyn

v trch nhim r rng trong lnh vc m mnh ph trch.
Nhc im:

Chi ph qun l cao do thu nhiu ngi gim st quy trnh sn xut v thnh
phm ca cc cng ty gia cng.

Tnh cc b gia cc b phn, lm cho vic cung cp thng tin mt nhiu thi
gian, nh hng n k hoch ca cc phng ban khc.

Cha tun th c nguyn tc linh hot.

i hi phi c mt c ch kim sot phc tp qun l cc cng ty gia cng.

Pht trin ngun nhn lc trong t chc hn ch.

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C CU T CHC TP ON NIKE

PHN 3:
NHN XT V C CU T CHC CA NIKE
BI HC KINH NGHIM CHO CC CNG TY VIT NAM
NHN XT V C CU T CHC CA NIKE

I.
-

1. u im:
S dng c ngun lc c sn cc cng ty gia cng, v a phng tp on
Nike khng tn tin u t vo my mc thit b, chi ph sn xut cho mt sn
phm r m sn phm u ra vn m bo cht lng theo tiu chun ca Nike.

Tinh gin b my t chc do sn phm sn xut u thu gia cng, lm cho chi ph
gim v li nhun tng.

C Phng ban chun ha cht lng, lm cho cht lng sn phm thng nht
ton cu.

S dng m hnh trc tuyn theo nguyn tc thng nht ch huy lm cho trch
nhim gia cc b phn, khu vc r rng.

Tuyn dng nhn lc c trnh cao, hu ht l bc i hc tr ln v nng ng

nn hiu qu hot ng ca t chc cao.

Ch i ng, lng bng tt, do thu ht c nhiu nhn ti.

2. Nhc im:

Thi gian phn ng s c, vn chm do ph thuc thng tin vo tr s chnh.

Ph thuc mt phn vo cc cng ty gia cng trong vn nguyn vt liu u

vo, v qu trnh cung ng hng ng hn.

Tt c cc b phn c lp vi nhau, do cc b phn gp nhiu kh khn trong

vic h tr cho nhau.

C s ng y trch nhim cho nhau trong nhng nhim v pht sinh khng ph
thuc phng ban no.

Chi ph qun l cao do thu nhiu ngi gim st quy trnh sn xut v thnh
phm ca cc cng ty gia cng.

II.
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BI HC KINH NGHIM CHO CC CNG TY VIT NAM

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C CU T CHC TP ON NIKE
-

a s cc cng ty may mc ln ca Vit Nam p dng m hnh thu gia cng

tn dng ngun lc c sn cc cng ty gia cng gim chi ph lm tng li
nhun. V d: Cng ty C phn Thng Mi u t Dt May Thnh Cng, Cng
ty TNHH Phm Tng, Tng cng ty C phn May Vit Tin, ...

Cc cng ty Vit Nam cha u t nhiu cho cc b phn kim tra cht lng u
vo ca ngun nguyn vt liu cung cp cho cc cng ty Gia cng nn cht lng
sn phm cha ng iu. Tp on Nike th b phn kim tra cht lng ny th
hot ng rt tt v hu hiu.

Cc cng ty Vit Nam cha thu ht c nhn ti c trnh chuyn mn cao, do

lng thp.

Thng tin ni b ca cng ty Vit Nam l cng b rng ri n cc phng ban

thi gian phn ng trc s c v vn nhanh.

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