1. What is guiding idea in economics? Explain. ta je vodea ideja (ideja vodilja) u ekonomiji? Objasnite.

Ekonomija (dolazi od grke rijei Oikonomia; oikos - kua, nomos - zakon) je nauna disciplina koja prouava kako drutva upotrebljavaju oskudne resurse da bi proizvela odreena dobra i usluge i raspodijelila ih meu ljudima.
Economics is the social science that analyzes the production, distribution, and consumption of goods and services.

We could say that idea is to make more production with less money.

U osnovi gore navedene definicije su dvije kljune zamisli u ekonomiji. Prvo: Sva su dobra oskudna. Ne postoji nain da neka zemlja moe proizvoditi beskonane koliine dobara. Iz toga proizlazi da bez obzira na to koliko ekonomija neke zemlje bila razvijena ona ne proizvodi dovoljno da bi mogla zadovoljiti ak i mali broj elja svih svojih stanovnika. Poto su elje neograniene, a dobra ograniena ekonomija mora pronai nain da dobra proizvodi na najefikasniji mogui nain. Efikasnost je, dakle, druga bitna odrednica savremenih ekonomija. Iz ove dvije zamisli se javljaju tri temeljna pitanja u ekonomiji. To su ta, zato i za koga. Odnosno svako drutvo mora izabrati koje e robe proizvoditi, na koji nain (vie ili manje efikasno) i kako e dobra biti raspodijeljena. Ta tri problema su centralni problemi oko kojih se vrti ekonomija bilo kojeg drutva u svetu. Ekonomija kao nauka bavi se razotkrivanjem, analizom i produbljivanjem saznanja o ekonomskim zakonitostima i pojavama u drutvenoj proizvodnji sa stanovita analize odnosa proizvodnje (klasina ekonomska teorija), odnosno racionalnosti upotrebe ogranienih resursa i neogranienih ljudskih potreba. Analiza se vri na makro i mikro nivou.

2. What documents do you send when you apply for a job? Koje dokumente aljete kada se prijavljujete za neki posao (radno mesto)? Cv or cover letter for a job.

3. How did hiring practices change nowadays? Kako se promenilo zapoljavanje u dananje vreme? You can send application form by mail, more people aply for a job, tests.

4. Appropriate and inappropriate recruitment methods. Odgovarajui i neodgovarajui metodi regrutacij tj zapoljavanja? Skill tests would be appropriate. On some jobs psihological test too. Inaproppriate is to ask personal questions about persons life (kids, familiy planing etc.) 5. What tests are you going to be submitted to when you apply for a job? Koje testove treba da uradite kada aplicirate za posao? Skill test. 6.What social etiquette is important for business travellers to our country? Koja pravila ponaanja su vana za poslovne putnike u naoj zemlji?

Differences in culture and social customs can all too easily become stumbling blocks. Travelling and conducting business in a global society has its risks. Differences in culture and social customs can all too easily become stumbling blocks in developing a productive business relationship or an important networking opportunity. For North American business travellers looking to negotiate in another country, here are some pointers from experts on how to avoid a costly cultural faux paus. Introduction rituals When greeting others it is important to follow a countrys rituals for introductions. In China, for example, people will state the names of their companies before giving their own names, Tom Russell, publisher of Random Houses Living Language Business Companion series told CNN. If you are asked to identify yourself, state the name of your company rather than your own name because your company often gets more respect, Russell says. The typical North American greeting a handshake is by no means universal. In Japan, for instance, you are expected to bow. And in France, the air kiss is customary. When meeting others, personal space is alsoa consideration. In North America, public space ranges from 12 15 feet and social space is between 4 10 feet, according to Entrepreneur.com. But in Saudi Arabia, social space is roughly the same as our intimate space, which ranges out to one foot. On the other hand, in the Netherlands, the opposite is true, with a personal space custom of 4 to 10 feet. Experts say it is important to research any sensitive cultural differences in greeting others as well as learning some key phrases in your host countrys language. Business card etiquette

The exchange of business cards is considered important to most cultures. In fact, in many Asian countries, a business card is considered an extension of an individual and is treated with profound respect. After a person has introduced him or herself and bowed, the ceremony of presenting a business card begins. In Japan, this is called meishi. When presenting a business card, etiquette demands the card be facing upward, with the top facing the recipient. To demonstrate respect to the other person, you should offer your business card with both hands, holding the top corners of the card. When receiving a card, you should be cautious not to bend, fold or write on it as this would be interpreted as a sign of disrespect. It is also considered impolite to look at the card again after youve first accepted and looked at it. Experts also recommend: Having your business card translated to the language of the country youre visiting. Avoid embarrassment by making sure it is translated correctly. Keep the design simple. Since colours have different meanings across various cultures, it is safer to keep with common white, black and cream colours. No joking In North America, it is not unusual to open up your presentation with an ice-breaking joke, but this is not always a good idea in another country. In Germany, for example, business is considered a serious matter and an inappropriate arena for joking around. And while the British and the French tend to enjoy comedy, humour does not always translate. Not surprisingly, it is always advisable to stay away from jokes about politics, gender, or religion. As with appreciation of humour, negotiating tactics vary from culture to culture. While the Japanese typically employ silence as a tactic in meetings and tend to avoid making decisions on the spot, Latin businessmen and women often engage in long and vigorous negotiations, according to experts. Use of slang Using slang can be risky in a business environment. For example, in some European countries word of mouth roughly translates to mouth to mouth. And in some South African dialects keeping someone in the loop means keeping that person pregnant. If youre planning a business trip abroad, it may be useful to refer to an international slang dictionary at http://lipas.uwasa.fi/termino/collect/slang.html The business lunch

At what time during a lunch is it appropriate to discuss business? Should you clean your plate or not? It is important to do your homework even for the seemingly uncomplicated task of taking a meal. Cultural differences often include the use of utensils. In some countries, you will be expected to peel your fruit with a knife and eat it with a fork. You may also be expected to use utensils when you eat a sandwich as it is considered poor taste to pick up some foods using your hands. And be sure to use chopsticks in countries that use them. As for when to broach business matters, this also varies by country. In France, for example, it is considered taboo to discuss business at all during a meal. But in Germany, it is acceptable to bring up business during the last course. When in doubt, follow your hosts lead. What not to wear In many European countries, business attire is sophisticated and formal. In Italy, for example, your clothing is perceived as a reflection of your social standing and success, as well as your competence as a businessperson. Business casual, which has become popular in North America in recent years, is not appropriate in many countries. As with other cultural matters, be sure to do your research before packing your bag.

7. What things are you expected to know if you want to create a good impression on everyone you meet on a business trip? ta morate da znate ako elite da ostavite dobar utisak na vaem poslovnom putu? 8. What is retailing? ta su maloprodaje?

Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mall, in small or individual lots for direct consumption by the purchaser.[1] Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power.
9. What is franchising? ta je franizing? Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a (transitive) verb.[1] For the franchisor, the franchise is

an alternative to building 'chain stores' to distribute goods and avoid investment and liability over a chain. The franchisor's success is the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because he or she has a direct stake in the business. 10. What are the advantages of franchising for a franchisee and ranchisor? Prednosti franizinga za franizanta i davaoca franize?

Each party to a franchise has several interests to protect. The franchisor is most involved in securing protection for their trademark, controlling the business concept and securing their know-how. This requires the franchisee to carry out the services for which the trademark has been made prominent or famous. There is a great deal of standardization proposed. The place of service has to carry the franchisor's signs, logos and trademark in a prominent place. The uniforms worn by the staff of the franchisee have to be of a particular shade and colour. The service has to be in accordance to the pattern followed by the franchisor in their successful operations. Thus, the franchisee is not in full control of the business as they would be in retailing. A service can be successful by buying equipment and supplies from the franchisor or those recommended by the franchisor if they are not over-priced. A coffee brew, for example, can be readily identified by the trademark when its raw materials come from a particular supplier. If the franchisor requires purchase from his stores, it may come under anti-trust legislation or equivalent laws of other countries.[1] So too the purchase of uniforms of personnel, signs, etc. But it also applies to sites of franchise if they are owned or controlled by the franchisor. The franchisee must carefully negotiate the license. They, along with the franchisor must develop a marketing plan or business plan. The fees must be fully disclosed and there should not be any hidden fees. The start-up and costs and working capital must be known before taking the license. There must be assurance that additional licensees will not crowd the "territory" if the franchise is worked to plan. The franchisee must be seen as an independent merchant. He must be protected by the franchisor from any trademark infringement by third-parties. A franchise attorney is required to assist the franchisee during negotiations.[5] Most often the training period - the costs of which are in great part covered by the initial fee - is too short to operate complicated equipment and the franchisee has to learn on his own from Manuals. The training period must be adequate but in low-cost franchises it would be considered expensive. Many frachisors have set up corporate universities to train staff online. This is in addition to literature and sales documents and reach by email. Also, franchise agreements carry no guarantees or warranties and the franchisee has little or no recourse to legal intervention in the event of a dispute.[6] Franchise contracts tend to be unilateral contracts in favor of the franchisor; they are generally protected from lawsuits from their franchisee because of the non-negotiable contracts that require franchisees to acknowledge, in effect, that they are buying the franchise knowing that there is risk, and that they have not been promised success or profits by the franchisor. Contracts are renewable at their sole option. Most franchisors make franchisees sign agreements that mandate where and under what law any dispute would be litigated.