The 12 Week Year Field Guide

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Brian P. Moran

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 The 12 Week Year Field Guide
Transform Your Life with a Focused 12-Week Action
Plan.
Written by Bookey
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About the book
Transform your life with The 12 Week Year Field Guide by
Brian P. Moran, a practical companion to the influential book,
The 12 Week Year. This hands-on template empowers you to
break free from traditional annualized thinking that hampers
productivity and breeds complacency. By redefining your year
to just 12 weeks, you’ll cultivate a heightened sense of
urgency, sharpen your focus on what truly matters, and gain
crystal-clear clarity in your goals. Whether you aim to enhance
your business growth, advance your career, or improve
personal pursuits, this guide provides step-by-step strategies,
practical exercises, and proven templates to help you
successfully bridge the “knowing-doing gap.” Take control of
your future and apply real-world methods to unlock your full
potential with this invaluable resource.

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About the author
Brian P. Moran is a recognized author, speaker, and
entrepreneur, best known for his innovative approach to goal
setting and performance improvement through his book, "The
12 Week Year." With a background in business and a passion
for helping individuals and organizations achieve their full
potential, Moran has dedicated his career to developing
frameworks that enhance productivity and drive results.
Drawing on years of experience in leadership and coaching, he
distills complex concepts into actionable strategies,
empowering readers to focus their efforts and accelerate their
achievements. His work has resonated with professionals
across various industries, inspiring them to adopt a mindset
that prioritizes urgency and accountability in pursuit of their
goals.

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Summary Content List
Chapter 1 : Overview of the 12 Week YearTM

Chapter 2 : Becoming a Visionary

Chapter 3 : Establishing Your Goals and Building Your Plan

Chapter 4 : Making and Keeping 12 Week Commitments

Chapter 5 : Installing Process Control

Chapter 6 : Scorekeeping

Chapter 7 : Using Your Time Intentionally

Chapter 8 : 12 Week Year Review and Planning

Chapter 9 : Confront the Truth (Optional Section)

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Chapter 1 Summary : Overview of the 12
Week YearTM

OVERVIEW OF THE 12 WEEK YEAR FIELD

GUIDE

This field guide is designed to assist with applying the 12

Week Year (12WY) principles for improvement in any area
of life. It includes worksheets and tips for faster achievement
of goals. Ideally, it should be used alongside the bestselling
book "The 12 Week Year." The guide opens with questions
regarding individual potential and aspirations, encouraging
readers to envision their capabilities at their best. High
expectations are emphasized as crucial for achieving
significant breakthroughs.

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THE 12 WEEK YEAR

The 12 Week Year is rooted in the athletic training discipline

of Periodization, focusing on key activities that yield results
over shorter time frames. It redefines a year to be 12 weeks
long, contrasting with traditional quarterly plans which create
a false sense of ample time. This framework encourages a
more intense focus on the daily and weekly execution
necessary for success.

THE 12WY PRINCIPLES

The effectiveness of the 12WY is built on three foundational

principles:
1.
Accountability
: A commitment to owning actions and results, fostering
personal accountability based on the freedom of choice.

2.
Commitment
: A promise made to oneself to fulfill future actions and
maintain integrity, closely related to accountability.

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3.
Greatness in the Moment
: Achieving greatness through the constant choice to perform
necessary tasks, rather than solely reaching goals, as results
affirm greatness rather than define it.

THE 12WY DISCIPLINES

The 12 Week Year encourages the application of both

principles and success disciplines necessary for effective
execution. Key disciplines include:
-
Vision
: A compelling vision drives motivation and actions,
enhancing personal and professional aspirations.

-
Planning
: Creating a focused 12 Week Plan based on motivating goals
and aligned tactics significantly increases chances of success.

-
Process Control

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: Tools and methods ensuring alignment of daily actions with
goals promote effective execution.

-
Scorekeeping
: Measurement provides essential feedback to stay on track
with goals.

-
Time Use
: Intentional management of time is crucial for achieving
desired results, with a unique perspective on time
management provided by the 12WY.
The program enables continual personal and team growth by
applying these principles and disciplines, helping to bridge
the knowing-doing gap and enhance performance in
achieving goals. Readers are encouraged to engage fully and
enhance their learning and application of the 12 Week Year
methods.

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 Chapter 2 Summary : Becoming a
Visionary

Section Summary

The Importance of Vision A compelling vision provides focus, direction, and energy for achieving extraordinary results,
pushing you beyond your comfort zone.

Creating a Powerful Vision Visualize your future (5-15 years) to activate your mind's potential. A big vision drives your
best efforts and expands results while being aware of limiting thoughts.

Exercise #1: Have—Do—Be Brainstorm what you want to "Have," then list actions for "Do," and reflect on who you wish
to "Be." Focus on imagination rather than how to achieve these goals.

Exercise #2: Long-Term Create a detailed 5- or 10-year vision, including a three-year vision defining personal and
Vision professional greatness as measurable progress towards long-term goals.

Exercise #3: Three-Year Define a vision for personal relationships, health, lifestyle (Personal) and professional
Personal and Business Vision aspirations (Business), ensuring alignment with personal vision.

Exercise #4: 12-Month Vision Consider what your life will look like in one year to stay aligned with long-term visions.
(Optional)

Common Vision Pitfalls

Underestimating Vision: Leads to lack of commitment.

Superficial Crafting: Results in ambiguous goals.
Limiting Your Vision: Small visions fail to inspire growth.

Action Steps to Enhance Your

Vision
Share Your Vision for accountability.
Stay Connected to Your Vision with reminders.
Align Daily Actions with your vision.
Be Intentional in Daily Reflection on progress.

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Chapter 2 Summary: Visionary Goals

The Importance of Vision

The journey of the 12 Week Year starts with the discipline of

Vision. A compelling vision provides necessary focus,
direction, and energy to achieve extraordinary results. It
should challenge you to stretch beyond your comfort zone, as
growth often encounters resistance from existing habits and
thinking.

Creating a Powerful Vision

- Imagine your future 5, 10, or even 15 years down the line.

This mental exercise activates your brain's ability to work
towards that vision.
- A big vision encourages you to deliver your best work and
expands your results.
- Be aware of limiting thoughts that may hinder your vision's
growth.

Exercise #1: Have—Do—Be

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This exercise initiates the vision work process:
1. Brainstorm what you want to "Have" in life.
2. Move to "Do" by listing actions you wish to perform.
3. Lastly, consider "Be," reflecting on who you aspire to
become.
Don't focus on how to achieve these desires just yet. This
exercise is about broadening your imagination.

Exercise #2: Long-Term Vision

Once you've completed the Have—Do—Be lists, construct a

detailed vision for your life in 5, 10, or more years. Create a
three-year vision that defines what personal and professional
greatness looks like, serving as measurable progress towards
your long-term goals.

Exercise #3: Three-Year Personal and Business

Vision

-
Three-Year Personal Vision
: Reflect on who you want to be and what you want your
personal relationships, health, and lifestyle to look like.

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-
Three-Year Business Vision
: Define your professional aspirations, focusing on what
aligns with and supports your personal vision.

Exercise #4: 12-Month Vision (Optional)

Consider what your life will look like in the next year. This
helps ensure you stay on track with your longer-term visions.

Common Vision Pitfalls

1.
Underestimating Vision
: Neglecting the importance of a vision can result in a lack of
commitment during challenges.
2.
Superficial Crafting
: Rushing the vision creation process might lead you to
formulate ambiguous or superficial goals instead of
meaningful ones.
3.
Limiting Your Vision
: A small vision doesn't inspire growth; it should be

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ambitious enough to push you towards your best efforts.

Action Steps to Enhance Your Vision

1.
Share Your Vision
: This commitment can inspire accountability.
2.
Stay Connected to Your Vision
: Keep a visible reminder of your vision to review and update
regularly.
3.
Align Daily Actions
: Ensure your daily actions lead toward your vision.
4.
Be Intentional in Daily Reflection
: Reflect on your day’s progress towards your vision and plan
actionable steps for improvement.
With a clear vision established, you're now ready to create
your personalized road map through the 12 Week Year Plan.

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Example
Key Point:The significance of crafting a powerful
vision for your future.
Example:Imagine waking up every day with a vivid
picture in your mind of who you want to become; you
envision a thriving career, fulfilling relationships, and
excellent health that motivates you towards ambitious
goals. This vision becomes your guiding star, pushing
you to step outside your comfort zone and work
diligently towards the extraordinary life you've outlined
in your mind.

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Critical Thinking
Key Point:The Importance of Vision
Critical Interpretation:The author emphasizes that a
compelling vision serves as a crucial compass guiding
individuals towards extraordinary achievements;
however, one must critically examine whether an overly
ambitious vision might lead to dissatisfaction or feelings
of failure when expectations aren’t met. Vision is
essential, but it's worthwhile considering studies on
goal-setting that suggest flexibility and realism may
foster better outcomes, such as those presented in 'Goals
Gone Wild' by Gollwitzer and Sheeran.

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Chapter 3 Summary : Establishing Your
Goals and Building Your Plan

Establishing Your Goals and Building Your Plan

To set a successful 12 Week Year, begin by establishing clear

and specific 12-week goals aligned with your longer-term
vision. Aim for realistic and exciting goals that create focus,
adhering to the principle of “less is more.”

Creating a Tactical Plan

After defining your goals, develop a tactical plan to achieve

them:
1.
Critical Actions
: Determine the few essential actions necessary for each goal
and write them out clearly.
2.
Structure of Plans
: A well-structured plan consists of two levels:
-

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Level I
: The 12 Week Goal, which ties directly to your vision.
-
Level II
: Weekly Tactics, detailing the specific actions to achieve
each goal.

Writing Effective Goals

Ensure your goals meet five key criteria:

1.
Specific and Measurable
: Clearly define what success looks like.
2.
Positively Stated
: Focus on positive outcomes.
3.
Realistic Stretch
: Goals should challenge you but remain attainable.
4.
Accountability
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Chapter 4 Summary : Making and
Keeping 12 Week Commitments

CHAPTER 3 Making and Keeping 12 Week

Commitments

Definition of Commitment

Commitment is defined as the emotional or intellectual

binding to a course of action, representing accountability
towards achieving goals.

Power of Commitment

- Commitments are tools for personal growth and

relationship building.
- Keeping commitments fosters integrity and self-respect.

Benefits of Keeping Commitments

Reflecting on personal commitments can help one feel

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empowered and increase the likelihood of fulfilling future
self-promises.

12 Week Commitments

- Instead of committing for a lifetime or a year, the 12 Week

Year encourages commitments lasting 12 weeks, making
them more manageable.
- After 12 weeks, reassess and set new commitments to
strengthen self-discipline and facilitate breakthroughs in life.

Commitment Worksheet Instructions

1. Identify personal breakthrough goals in various life areas

(spiritual, relationships, physical, personal, business, family)
and phrase them positively.
2. Determine key actions that will help achieve these goals
and select one impactful action to focus on.
3. Assess the costs associated with these actions, considering
sacrifices needed to maintain commitment.
4. Circle actions you’re willing to commit to for the next 12
weeks.

Commitment Wheel

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Utilize this framework to identify commitment areas that
energize you or need improvement.

Pitfalls to Avoid

1.
Missing a Commitment
: It’s vital to recover quickly from setbacks rather than giving
up.
2.
Failing to Confront Missed Commitments
: Analyze reasons for setbacks and recommit to learning and
growing.
3.
Not Valuing Keeping Your Word
: Avoid overpromising to maintain trust and integrity in
relationships.

Conclusion

Maintaining commitments is critical for personal and

professional growth; by focusing on short-term 12-week
commitments, individuals can create lasting changes in their
lives.

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Critical Thinking
Key Point:The impact of commitment on personal
growth is often oversimplified.
Critical Interpretation:Commitment, as portrayed in
Moran's book, positions itself as a panacea for achieving
goals and fostering integrity, yet it's crucial to
acknowledge that the emotional and situational factors
influencing a person's ability to make and keep these
commitments can be complex and varied. Emotional
volatility, external pressures, and personality traits all
play significant roles in how commitments are perceived
and acted upon, challenging the notion that simply
defining and striving for a commitment will inherently
lead to success. For instance, studies in psychology
suggest that while goal-setting can enhance motivation
(Locke & Latham, 2002), the intricacies of human
behavior mean that not every commitment can be met
with the same level of success or resilience. Thus,
readers should consider that while the 12 Week Year
framework offers useful strategies, it may not
universally apply to everyone, and individuals may need
to find a personalized approach to commitment that
considers their unique circumstances.

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Chapter 5 Summary : Installing Process
Control

CHAPTER 5: Installing Process Control

Overview of Process Control

Process Control incorporates essential tools and events

designed to help implement your plan over the duration of
the 12 Week Year. Key elements include Weekly Plans,
Weekly Accountability Meetings (WAM), Daily Huddles, 12
Week Themes, and Celebrations, all supported by research on
behavior change.

Weekly Plan

-
Purpose:
The Weekly Plan translates the overall 12 Week Plan into
actionable, manageable tasks for each week.
-

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Content:
It focuses on critical activities that need to occur during the
week to achieve goals rather than serving as a general to-do
list.
-
Process:
Every week, you create a written plan derived from your 12
Week Plan, acting as a roadmap that drives daily actions and
helps maintain focus amidst distractions.

Weekly Accountability Meeting (WAM)

-
Function:
A short, supportive meeting held weekly (typically on
Monday mornings) to foster accountability among peers.
-
Agenda:
Members report on their progress, challenges, and
commitments, holding themselves and each other
accountable without punitive measures.
-
Benefits:
Increases adherence to goals by providing a structure where

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peers evaluate results rather than intentions, prompting
members to be more disciplined and proactive.

Daily Huddles

-
Format:
A brief, daily meeting (up to five minutes) to share
yesterday's accomplishments and today's intentions.
-
Objective:
Enhances communication and ensures everyone is aligned
on daily priorities without extensive time investment.

12 Week Theme

-
Definition:
An engaging theme that encapsulates your priorities and
motivates action.
-
Examples:
"Own It," "Face Your Fears," and "Service Excellence."
-

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Selection:
Choose a motivating theme that resonates emotionally and
aligns with your goals for the 12 Week Year.

Celebrations

-
Principle:
Celebrating the end of each 12 Week Year is vital for
motivation and reinforcing commitment.
-
Flex Week:
The thirteenth week allows for planning the next cycle and
reflecting on successes, whether big or small.
-
Ideas:
Celebrations can range from short breaks to rewarding
excursions, reinforcing the value of achievements.

Focus on Implementation

-
Approach:
Introduce tools gradually instead of overwhelming yourself

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with multiple changes at once.
-
Critical Tools:
The essential components are the Weekly Plan and WAM,
which are pivotal for maintaining execution routine.

Common Pitfalls & Success Tips

-
Pitfall Awareness:
Address common errors like neglecting to plan, diluting
focus by adding unimportant tasks, and assuming each week
is the same.
-
Guidance for Success:
Use your Weekly Plan daily and incorporate it into your
routine for consistent progress and improved performance.
In summary, the chapter emphasizes systematic planning,
accountability, and celebration as cornerstones for
succeeding in the 12 Week Year. By establishing regular
processes and mechanisms for engagement and reflection,
individuals increase their chances of reaching their goals
effectively.

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 Chapter 6 Summary : Scorekeeping
Section Content Summary

Importance of Measurement Measurement is crucial for execution and achieving results; progress must be tracked daily,
weekly, and monthly.

Lead vs. Lag Indicators

Lead Indicators: Early progress measures (e.g., referrals).
Lag Indicators: Results to indicate goal achievement (e.g., sales).

Developing Key Measures Identify limited lead and lag indicators for each goal (e.g., weight loss: hours of exercise vs.
waist size/weight lost).

Weekly Tracking and Track measures weekly, making them visible. Use tools like whiteboards, and establish an
Accountability execution effectiveness score.

Reviewing Metrics Weekly assessment of metrics is vital; adjust plans based on performance breakdowns in lead
and lag measures.

Four Weekly Execution

Scenarios 1. Scenario 1: 80%+ tactics executed, metrics on track - maintain momentum.
2. Scenario 2: <80% tactics executed, metrics off track - recommit to the plan.
3. Scenario 3: 80%+ tactics executed, metrics off track - revise the plan.
4. Scenario 4: <80% tactics executed, metrics on track - adjust goals or plan.

Weekly Execution Routine

(WER) Step 1: Score last week for performance assessment.
Step 2: Create a new weekly plan including undone tactics.
Step 3: Attend a Weekly Accountability Meeting.

CHAPTER 6: Scorekeeping

Importance of Measurement

Measurement drives execution and is essential for achieving

results. It is crucial to track progress daily, weekly, and

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monthly to ensure you meet your 12-week goals. Effective
metrics provide the necessary insights for making informed
decisions.

Lead vs. Lag Indicators

-
Lead Indicators:
Early measures of progress (e.g., referrals, inquiries).
-
Lag Indicators:
Results that indicate whether the goals are met (e.g., sales in
dollars, units sold).
Tracking both is vital since one lost week equates to a lost
month in the 12-week framework.

Developing Key Measures

Identify a limited set of lead and lag indicators for each goal.
For instance, if your goal is weight loss:
- Lead measures: hours of exercise per week.
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- Lag Bookey
measures: waist App
size orto Unlock
weight lost. Full Text and
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Weekly Tracking and Accountability

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Chapter 7 Summary : Using Your Time
Intentionally

Chapter 6 Summary: Using Your Time Intentionally

Overview

This chapter emphasizes the significance of effective time

management and introduces the Performance Time system,
part of the 12 Week Year execution framework. By
prioritizing time for important activities, one can regain
control, accomplish goals, and feel more productive in
personal and business contexts.

Constructive Beliefs

1.
Your Time is Valuable

- Individuals often undervalue their time compared to

others, leading to prioritizing others’ urgent requests over

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their own strategic planning.
- Achieving business success requires viewing one's own
time as equally valuable.
2.
You Can’t Get Everything Done

- The belief that one can completed every task leads to

ineffective time usage. Acknowledging that not everything
can be done encourages prioritization of activities that drive
business success.
3.
Focus on High Priority Activities

- It's crucial to work on important, results-driven tasks first,

rather than deferring them for less significant, urgent
activities. The present actions shape future outcomes.
4.
Breakthrough Requires Changing Old Systems

- Significant results demand a departure from current habits

and workflows. One must adapt to new strategies to unlock
potential and drive success, transcending the notion that hard
work alone leads to more income.

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Constructive Action: Create a Model Workweek

To implement effective time management, individuals

should:
- Define a "Model Workweek," consisting of three types of
time blocks:
-
Strategic Blocks
: Scheduled uninterrupted sessions for high-priority
activities, focusing on long-term goals. Allocate at least one
three-hour block weekly.

-
Buffer Blocks
: Short periods (30-60 mins) for handling urgent, less
important tasks like emails and calls, scheduled regularly
throughout the day.

-
Breakout Blocks
: Mini-vacations to recharge, essential for maintaining
work-life balance and preventing burnout.
- Utilize a blank weekly calendar to plan time blocks,
incorporating strategic, buffer, and breakout activities while

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allowing room for additional commitments.

Common Pitfalls

-
Resistance to Change
: Acknowledging discomfort when changing time
management habits is essential.
-
Dismissal of Effectiveness
: Avoid pre-judging the efficacy of time-blocking;
experimentation is necessary.
-
Inconsistent Application
: Developing new habits takes time; persistence is key.
-
Compromising Time Blocks
: Protect scheduled time blocks from unexpected
interruptions, prioritizing strategic work.
By adopting these principles and methodologies, individuals
can take charge of their time, enhance productivity, and
move towards achieving both personal and professional
breakthroughs.

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Chapter 8 Summary : 12 Week Year
Review and Planning

12 WEEK YEAR REVIEW AND PLANNING

At the conclusion of your 12 Week Year, it’s crucial to

continue the momentum rather than stall. Use this time to
celebrate achievements, extract lessons learned, and prepare
for your next cycle. By reviewing the past 12 weeks, you can
gain insights to inform your future actions and enhance your
execution process, ultimately helping you transform your
intentions into reality.

RESULTS AND EXECUTION

Begin your review by assessing the results of your goals

against the metrics you set. Document your percentage of
achievement for each goal, analyze your weekly performance
scores, and reflect on what worked and what needs
improvement. Effective measurement is vital for
understanding how your actions impact your progress.

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QUALITY OF LIFE

Recognize that true life balance is an illusion; instead, aim

for intentional imbalance. Dedicate time to evaluate six key
life areas—family, work, health, relationships, and
community—and rate your satisfaction in each. Identify
areas that need improvement or attention in the upcoming 12
weeks.

SUCCESS DISCIPLINES

The five success disciplines—Vision, Planning, Process

Control, Scorekeeping, and Time Use—are foundational for
achieving greater success. Rate your engagement with these
disciplines, reflect on your insights, and commit to enhancing
your effectiveness in these areas in the next 12 weeks.

BREAKTHROUGHS

Each new 12 Week Year presents a chance to grow and

improve. Reflect on your most significant accomplishments
from the previous 12 weeks and consider how changing your
mindset can help you double your results. Identify new
actions necessary to achieve breakthroughs in the next cycle.

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Schedule time to create your new 12 Week Year Plan and
harness the momentum from your past efforts to build
towards greater outcomes.

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Chapter 9 Summary : Confront the
Truth (Optional Section)

Confront the Truth: Chapter Summary

Introduction

- Each week in the 12 Week Year is a chance to progress or

regress; confronting the truth about performance is essential
for success.

Ownership of Goals

- Taking ownership reflects in consistent scoring, using a

written plan, and attending accountability meetings.
- Effective ownership is shown through confronting the truth
regarding execution.

The Challenge of Growth

- Growth requires choosing the uncomfortable path of

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accountability over comfort.
- Many avoid this discomfort, hindering their progress and
commitment to the 12 Week Year.

Weekly “Confront the Truth” Worksheets

- Worksheets help assess weekly performance, gauge

progress toward goals, and commit to actions for
improvement.
- Completing these worksheets requires approximately 10 to
20 minutes weekly; if weekly time is limited, a monthly
review is suggested.

Example of Confronting the Truth

- An example illustrates tracking lead and lag measures (e.g.,

meetings leading to revenue).
- Key metrics include execution scores, actual versus target
performance, and identification of weaknesses (e.g., low
meetings and lack of referrals).

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- Gather weekly plans, lead and lag measures, and targets to

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Best Quotes from The 12 Week Year
Field Guide by Brian P. Moran with Page
Numbers
View on Bookey Website and Generate Beautiful Quote Images

Chapter 1 | Quotes From Pages 14-33

[Link] expectations are the important first step
toward significant breakthrough.
2.A year is now 12 weeks long, and with each new year, you
get a fresh start!
[Link] is ownership. It is a character trait, a life
stance, a willingness to own your actions and your results;
regardless of the circumstances.
[Link] do you become great? ... Greatness can happen in an
instant; the moment you choose to do the things you need
to do to be great.
[Link] intentional with your time is a must. The 12 Week
Year itself is a different way of thinking about time.
Chapter 2 | Quotes From Pages 34-64
[Link] compelling vision provides the focus,

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 direction, and energy needed for you to achieve
extraordinary results.
[Link] best visions stretch you—they require your best work.
[Link] you have a vision that you are unwilling to abandon in
the face of discomfort, you will become what you are
capable of becoming.
4.A big vision will give you permission to become more of
what you are capable of.
[Link] may even feel some fear or anxiety as you contemplate
what it will take to reach your vision. Don’t give in to that
fear.
[Link] if you could accomplish your big vision? What
would be different for you?
[Link] professional vision should financially fund your life
vision, and it should provide the desired amount of free
time.
8.A small vision doesn’t call on your best efforts. You don’t
have to reach, and you don’t sacrifice your comfort.
[Link] sharing your vision, you become committed to it.

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[Link] day is an opportunity to either make progress on
your vision or to tread water.
Chapter 3 | Quotes From Pages 65-89
[Link] is more.
[Link] your goals specific and measurable.
3.A good goal supports good execution.
[Link] is better to be great at a few things than mediocre at
many.
[Link] ownership of each of your goals.
[Link] It Simple.

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Chapter 4 | Quotes From Pages 90-102
[Link] quality of a person’s life is in direct
proportion to their commitment to excellence,
regardless of their chosen field of endeavor." –
Vince Lombardi
Chapter 5 | Quotes From Pages 103-134
[Link] Weekly Plan is such a powerful tool because it
simply and effectively translates the entire 12
Week Plan into more manageable and focused
daily and weekly actions.
2.A WAM is a short meeting, typically held on Monday
morning, after everyone has had a chance to plan their
week. This meeting lasts approximately 15–30 minutes and
is a forum designed to foster personal accountability.
[Link] on change shows that you are about seven times
more likely to stick with the execution of your plan over
the long haul if you attend a weekly meeting with your
peers to review your progress and your execution.
[Link] that you will be meeting with your peers next

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 week to review what you did this week has a positive effect
on your actions.
[Link]’t get overwhelmed with the five tools of Process
Control!
Chapter 6 | Quotes From Pages 135-154
[Link] drives execution. It is the anchor of
reality.
[Link] measurement, there is no way to react quickly
enough when things are not working to ensure that you hit
your 12 week goals.
[Link] you accomplish an average of 80% or more of your
weekly tactics over the 12 Week Year, then, in most cases,
you will reach your goal.
[Link]’t be afraid to confront what your numbers are telling
you.
[Link] only failure is giving up.
[Link] WER keeps you on track and moving toward your
goals every week.

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Chapter 7 | Quotes From Pages 155-193
[Link] time is at least as valuable as the time of
others.
[Link] can’t get everything done.
[Link] can change the future by what you do right now.
[Link] you’re in control of your time, then you’re in control of
your results.
[Link] get different results, you will have to do things
differently, and do different things.
Chapter 8 | Quotes From Pages 194-211
[Link] ideas are worthless unless they get executed.
[Link] concept of life balance is an illusion.
[Link] the 12 Week Year, every 12 weeks is a fresh start, a
new opportunity to learn from the past and apply that
learning in a powerful way to accomplish even greater
things.
Chapter 9 | Quotes From Pages 212-229
[Link] week of your 12 Week Year is an opportunity
to either move forward, or to lose ground.

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[Link] great isn’t an intellectual process. It isn’t a
complex process. In reality, it is an amazingly simple
process.
[Link] you are serious about your 12 week goal, and
accomplishing what you are capable of, learn to confront
the truth each week, and to take the actions that are
necessary to reach your goals.
[Link]’t settle for less than you are capable of. If you find
that you can’t dedicate this amount of time each week, then
consider using the tool to conduct a monthly progress
review every four weeks.

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The 12 Week Year Field Guide Questions
View on Bookey Website

Chapter 1 | Overview of the 12 Week YearTM| Q&A

[Link]
How can I tap into my full potential and what changes
can I expect?
Answer:Tapping into your full potential requires a
shift in mindset; envision a daily routine where you
engage fully in your goals, making conscious
decisions that align with your aspirations. Expect
profound changes over time, such as enhanced
productivity, deeper fulfillment in personal and
professional relationships, and a renewed sense of
purpose. Imagine six months down the line being
recognized for your achievements, or three years
later taking on leadership roles because you are
operating consistently at your best.

[Link]
What are the key principles of the 12 Week Year and how

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do they contribute to success?
Answer:The key principles are Accountability, Commitment,
and Greatness in the Moment. Accountability fosters
ownership of actions and results, prompting you to ask,
'What more can I do to achieve this goal?' Commitment
represents a promise to yourself to pursue your objectives
seriously, enhancing self-esteem and integrity. Greatness in
the Moment highlights that true greatness comes from
choosing to act in ways that support your goals consistently,
especially when it's challenging.

[Link]
How should I visualize my goals within the 12 Week Year
framework?
Answer:Visualize your goals as a series of manageable,
short-term objectives that build toward your long-term
aspirations. Each 12-week cycle serves as a fresh start,
allowing you to reorient and adjust your focus, making you
aware of the urgency to act. Use specific imagery; picture
completing a successful project or hitting a key personal

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milestone within your 12 weeks, reinforcing the idea of
concentrated effort and rapid progress.

[Link]
What is the importance of time management in the 12
Week Year?
Answer:Time management is critical as it determines your
capacity to achieve results. In the 12 Week Year framework,
being intentional with your time ensures that every action
taken aligns with your goals. Without proper management,
even the best intentions can be derailed by distractions.
Imagine prioritizing your tasks effectively so that at the end
of each week, you can see tangible progress towards your
objectives.

[Link]
What is the 'knowing-doing gap' and how can I overcome
it?
Answer:The 'knowing-doing gap' refers to the disparity
between what you understand about success and what you
actually put into practice. To overcome this, continuously

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assess your application of knowledge and engage with the 12
Week Year disciplines actively. Gratifying outcomes stem
from consistent execution, not just theoretical understanding;
identify areas where you can improve and commit to taking
actionable steps forward.

[Link]
How does the concept of Greatness in the Moment
redefine what it means to be successful?
Answer:Greatness in the Moment redefines success away
from solely achieving outcomes or recognition. Instead, it
emphasizes the discipline of making the right choices
continuously, thereby affirming your potential each day. It
encourages a mindset where every small action contributes to
your overall greatness, asserting that you are not just a
successful individual when you reach your goals, but in
every moment you choose growth and effort.

[Link]
What role does vision play in the 12 Week Year execution
system?

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Answer:Vision is the driving force behind your execution
within the 12 Week Year. A compelling vision clarifies your
motivations, aligning your daily actions with your deeper
aspirations, which keeps you inspired even during
challenging times. It serves as a motivating benchmark that
helps maintain focus and consistency throughout the 12
weeks.

[Link]
How can I ensure I am building effective habits through
the 12 Week Year?
Answer:To build effective habits, consistently apply the
principles of Accountability, Commitment, and Greatness in
the Moment within your daily routines. Each 12-week cycle
is an opportunity to refine your practices; monitor your
progress and adjust your tactics as needed. Engage with the
disciplines of visioning, planning, process control,
scorekeeping, and effective time management regularly to
reinforce these habits.
Chapter 2 | Becoming a Visionary| Q&A

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[Link]
Why is having a compelling vision important for
achieving extraordinary results?
Answer:A compelling vision provides focus,
direction, and energy, helping you to overcome
resistance and discomfort that come with stretching
yourself beyond your comfort zone. It's your
emotional and intellectual 'why' that motivates you
to make necessary changes.

[Link]
What are common pitfalls people face when creating their
vision?
Answer:1. Not Taking the Power of Vision Seriously:
Dismissing vision as fluff leads to lack of commitment. 2.
Not Making Your Vision Meaningful: Failing to connect
emotionally can result in superficial visions. 3. Making Your
Vision Too Small: Small visions don't challenge you to reach
your full potential and often keep you in your comfort zone.

[Link]
What does the exercise 'Have—Do—Be' entail and why is

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it important?
Answer:The 'Have—Do—Be' exercise prompts you to
brainstorm everything you want in life—material and
non-material—encouraging expansive thinking. It's
important because it primes your mind to embrace
possibilities that may initially seem out of reach, setting a
foundational framework for your vision.

[Link]
How can sharing your vision with others enhance your
commitment to it?
Answer:Sharing your vision creates a sense of accountability;
when you express your goals to someone important, it often
strengthens your commitment and responsibility to act on
them.

[Link]
What is the significance of the question 'What if?' in the
context of building a vision?
Answer:The 'What if?' question encourages expansive
thinking and allows you to entertain possibilities without

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being bogged down by 'how' to achieve them. It opens up the
mind to envision what your life could look like if you
pursued your dreams without constraints.

[Link]
What steps can you take to keep your vision front and
center in your daily life?
Answer:1. Share it with others for accountability. 2. Keep a
printed copy with you and review it daily. 3. Connect daily
actions to your vision through a structured plan. 4. Reflect on
daily progress to ensure you are intentionally moving
towards your vision.

[Link]
Why is it important to craft both personal and
professional visions?
Answer:Crafting both visions ensures that your professional
life financially supports your personal aspirations, leading to
a fulfilling and balanced life. It aligns your career with your
life goals, making your work rewarding and meaningful.

[Link]
What should you consider when developing your

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three-year vision?
Answer:Your three-year vision should be a specific,
time-bound representation of progress towards your
long-term goals. This includes personal objectives (like
family, health, and lifestyle) and professional aspects (like
career path, income, and team dynamics).

[Link]
What mindset is essential when working on your vision?
Answer:A mindset of boldness and courage is essential. You
should feel empowered to create a vision that inspires and
fulfills your purpose, allowing for expansion beyond your
current beliefs and comfort zones.
Chapter 3 | Establishing Your Goals and Building
Your Plan| Q&A
[Link]
What is the philosophy behind having fewer goals in your
12 Week Year?
Answer:The philosophy states 'less is more.' This
means it is more effective to focus on a few key areas
in your goals rather than spreading yourself too thin

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with multiple goals. By concentrating on fewer
objectives, you increase your chances of significant
progress without feeling overwhelmed.

[Link]
How should goals be written to ensure effectiveness?
Answer:Goals should be specific and measurable, stated
positively, realistic stretch tasks, have accountability, and be
time-bound. This clear structure helps to increase the chance
of achieving your goals by making it easier to determine
actionable tactics.

[Link]
Why is the phrase 'starting with the end in mind'
important?
Answer:This phrase is crucial as it encourages individuals to
establish a clear vision of what they want to achieve by the
end of the 12 weeks. By understanding the desired outcome
first, you can create a focused and effective tactical plan that
aligns with your long-term vision.

[Link]
What common pitfalls should be avoided when creating a

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12 Week Year plan?
Answer:Some common pitfalls include:
1. Not aligning your goals with a longer-term vision, which
can lead to aimless efforts.
2. Losing focus by taking on too many goals, which dilutes
the effectiveness of your execution.
3. Failing to make tough choices about which tactics to
pursue, leading to overwhelm.

[Link]
Describe how mind mapping can assist in developing
tactics for your goals.
Answer:Mind mapping is a brainstorming technique that
allows you to visually organize ideas around your central
goal. By generating a broad range of potential actions, you
can avoid the limitations of linear thinking, enabling you to
access more creative and effective tactics for achieving your
goals.

[Link]
What are the five criteria for writing effective goals?

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Answer:The five criteria are:
1. Specific and Measurable: Clearly define what success
looks like.
2. Positively Stated: Focus on what you want to achieve,
rather than what you want to avoid.
3. Realistic Stretch: Set challenging goals that require effort
but are achievable.
4. Include Accountability: Ensure you take ownership of the
goals and their outcomes.
5. Time Bound: Establish a deadline to maintain momentum
and urgency.

[Link]
How does accountability play a role in goal setting?
Answer:Accountability ensures that you take ownership of
your goals and are prepared to make sacrifices to achieve
them. It creates a sense of responsibility, motivating you to
act on your commitments and maintain focus.

[Link]
Why is it important to connect your 12 Week goals to a

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longer-term vision?
Answer:Connecting your goals to a longer-term vision
provides direction and motivation, reinforcing the
significance of each goal within the broader context of your
aspirations. It ensures that your efforts contribute to your
overall ambitions, making your actions feel purposeful.

[Link]
What steps can be taken to overcome potential barriers to
achieving your goals during the 12 weeks?
Answer:To overcome barriers, first identify potential
distractions or challenges, such as competing priorities or
scheduled vacations. Then, adjust your plan by scheduling
tactics around these challenges or isolating yourself from
interruptions to enhance focus.

[Link]
Can you give an example of a well-written goal that
follows the criteria discussed?
Answer:An example of a well-written goal is: 'Lose 10 lbs.
and weigh 185 by the end of the 12 Week Year.' This goal is

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specific, measurable, positively stated, a realistic stretch, and
time-bound.

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Chapter 4 | Making and Keeping 12 Week
Commitments| Q&A
[Link]
What is the nature of a commitment according to the
book?
Answer:A commitment is the emotional or
intellectual decision to take specific actions to
achieve desired results. It is a conscious decision to
be accountable to oneself in pursuing goals.

[Link]
Can you recall a time when you made a significant
commitment?
Answer:Think back to a goal you were passionate about. You
likely felt determined and excited, and achieving that goal
filled you with a sense of accomplishment. This success
often boosts your belief in your ability to achieve future
goals.

[Link]
What are the benefits of keeping commitments to oneself?
Answer:Keeping personal commitments builds integrity,

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self-respect, and a sense of reliability. It reinforces your
belief in your ability to meet self-promises, which can lead to
breakthroughs in life.

[Link]
Why is a 12-week commitment more manageable than an
annual one?
Answer:It is psychologically easier to commit to a shorter
duration; focusing on three months allows for reassessment
and adjustments without the intimidation of a long-term
commitment.

[Link]
What are some key actions to take when setting 12-week
commitments?
Answer:Identify clear, positive goal statements, determine
impactful actions that will lead to those goals, recognize the
costs of those actions, and circle the actions you are willing
to commit to.

[Link]
What common pitfalls should be avoided when
committing to personal goals?

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Answer:1. Giving up after missing a commitment. 2. Failing
to address why commitments were missed. 3. Not valuing the
importance of honoring one’s word, which can damage
relationships and trust.

[Link]
How does the commitment wheel facilitate goal setting?
Answer:The commitment wheel helps in identifying areas of
life that can be improved, allowing you to set well-rounded
personal goals across multiple domains, such as spirituality,
relationships, health, and business.

[Link]
Reflect on two personal commitments you've made in the
past. What were they and how did they impact you?
Answer:Commitment #1: _______________ Commitment
#2: _______________. Keeping these commitments likely
resulted in a boost of self-esteem, made it easier to uphold
future promises, and reinforced your capability to achieve
challenging goals.

[Link]
What should you do after the 12-week commitment

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period ends?
Answer:At the end of 12 weeks, reassess these commitments,
reflect on your achievements, adjust goals if necessary, and
set new commitments for the next cycle.

[Link]
What is the essence of Vince Lombardi's quote regarding
commitment?
Answer:The quality of one’s life is fundamentally tied to a
commitment to excellence in every field, emphasizing the
importance of striving for high standards in personal
pursuits.
Chapter 5 | Installing Process Control| Q&A
[Link]
What is the significance of a weekly plan in the context of
the 12 Week Year?
Answer:A weekly plan transforms the overall 12
Week Plan into manageable and focused daily and
weekly actions, serving as a crucial instrument that
organizes and drives your week, ensuring you

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complete critical activities on time to achieve
long-term goals.

[Link]
How does peer support contribute to success according to
the text?
Answer:Peer support significantly increases your odds of
success, providing valuable insights, motivating action, and
fostering accountability. The Weekly Accountability
Meetings (WAM) exemplify this, where members review
each other's results, keeping everyone honest and focused on
achieving their 12 week goals.

[Link]
What are the common pitfalls when implementing the
weekly plan?
Answer:Common pitfalls include not planning each week,
including too many tasks that dilute the focus on strategic
items, assuming all weeks are the same, and hastily adding
new tactics without first evaluating them against the overall
12 Week Plan.

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[Link]
Describe the role and structure of a Weekly
Accountability Meeting. Why is it important?
Answer:A WAM is a short, focused meeting where peers
report on their goal progress, share challenges, and provide
mutual encouragement. It is critical because it enhances
accountability and motivation, increases consistency in
execution, and helps individuals confront the gap between
intentions and actual results.

[Link]
What is the purpose of daily huddles and how should they
be structured?
Answer:Daily huddles are brief stand-up meetings aimed at
reinforcing daily intentions and celebrating previous
accomplishments. They should be structured around sharing
what was achieved yesterday and what is intended for today,
fostering a daily sense of purpose.

[Link]
What is a 12 Week Theme, and why is it important?
Answer:A 12 Week Theme aligns with and reinforces your

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priorities, generating interest and maintaining focus. It is
important for creating emotional connection and motivation,
guiding actions throughout the 12-week time frame.

[Link]
What strategies can be employed to celebrate
achievements at the end of a 12 Week Year?
Answer:Celebrations can vary from elaborate vacations to
simple family time or personal rewards when goals are met.
They are vital in reinforcing values and successes, fostering
motivation for future endeavors, and enhancing the overall
execution system.

[Link]
How can individuals avoid becoming complacent during
their 12-week execution cycle?
Answer:Individuals should actively engage in weekly
planning, use their Weekly Accountability Meetings to
maintain motivation, avoid treating weeks as identical, and
consistently reflect on their performance against their set
goals.

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[Link]
Can you explain how research supports the effectiveness
of peer accountability in achieving goals?
Answer:Research indicates that individuals are
approximately seven times more likely to stick to their
execution plans when regularly reviewing progress with
peers, as it fosters accountability through uncomfortable yet
motivating discussions about results rather than intentions.
Chapter 6 | Scorekeeping| Q&A
[Link]
Why is measurement critical in achieving your 12 Week
Year goals?
Answer:Measurement is critical because it provides
an anchor of reality; without it, you have no way to
assess progress or react when things are not
working. Tracking daily, weekly, and monthly
results enables you to understand how your actions
impact your goals and make informed decisions. It
allows for timely adjustments necessary to stay on

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track.

[Link]
What are lead and lag indicators, and why should they be
tracked?
Answer:Lead indicators provide early signs of progress
toward an outcome (e.g., number of meetings set), while lag
indicators show the end results of actions taken (e.g., sales
revenue). Tracking both helps you gauge if you are on pace
to hit your 12 week goals, as losing a week equates to losing
a month.

[Link]
How should you choose which metrics to track for your
goals?
Answer:You should select only one or two lead and lag
measures that are most relevant to your goals. For example,
for a weight loss goal, 'hours exercised per week' could be a
lead measure, while 'pounds lost' could serve as a lag
measure. Focusing on a manageable set of metrics prevents
overwhelm and keeps you focused on key areas.

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[Link]
What does a weekly execution score indicate, and how can
it affect your outcomes?
Answer:Your weekly execution score reflects the percentage
of tactics completed in a week relative to what was planned.
A score of 80% or higher typically indicates that you are
likely to achieve your 12 week goals, while lower scores
suggest you may need to review your tactics or improve your
execution.

[Link]
What actions should you take if your metrics indicate
you're scoring less than 80%?
Answer:If you're scoring less than 80%, it's crucial not to
abandon your plan. Instead, identify which tactics are being
avoided or not executed and recommit to completing them.
Reflect on your weekly plan, adjust as needed, and focus on
consistent execution to improve your performance.

[Link]
What is the significance of the Weekly Accountability
Meeting (WAM)?

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Answer:The WAM is vital because it allows you to review
scores, celebrate successes, discuss breakdowns, and share
plans for the coming week with others. This accountability
helps you stay committed to your goals and encourages you
to execute effectively.

[Link]
How should you respond if you are executing your tactics
but not seeing expected results?
Answer:In such a scenario, assess and modify your plan.
While you may be executing at a high level, if results are
lacking, it’s important to adjust your actions, perhaps by
increasing activity level or refining techniques. Find what
works through trial and error to enhance your outcomes.

[Link]
What could Scenario 4 imply about your execution and
results?
Answer:Scenario 4 indicates that you may not be executing
your plan fully, yet still hitting your goals. This could be due
to luck, an easier-than-expected plan, or misaligned belief in

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your tactics. It's important to evaluate whether you should
adjust your plan, align it with your actual efforts, or
implement new tactics you believe in.

[Link]
Why is the Weekly Execution Routine (WER) beneficial?
Answer:The WER helps maintain consistency and
accountability in your execution process. By scoring last
week’s performance, planning for the upcoming week, and
attending the WAM, you create a structured approach that
ensures continuous progress toward your 12 week goals.

[Link]
How can you ensure you don’t get complacent when your
progress is on track?
Answer:To avoid complacency, commit to maintaining a
steady productive pace rather than coasting when things are
going well. Stay proactive by regularly reviewing your
metrics and planning tactical actions to sustain your
momentum.

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Chapter 7 | Using Your Time Intentionally| Q&A
[Link]
What would be different in your life if you consistently
got more important things done?
Answer:You would feel a greater sense of control
and accomplishment, enabling you to act proactively
instead of reactively. This could lead to achieving
your long-term goals more effectively and possibly
transforming your personal and professional life in
just a few months.

[Link]
How can the Performance Time system impact your
control over time?
Answer:By allocating specific time blocks for important
tasks, you can prioritize effectively and reduce distractions.
This structured approach makes you more intentional about
how you use your time, significantly improving your
productivity and focus.

[Link]
Why do many people fail to prioritize their own time

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effectively?
Answer:They often place greater value on the requests of
others, letting urgent but less important tasks derail their
planned activities. This mindset leads to a cycle where they
neglect their strategic goals and end up working for others
rather than building their own future.

[Link]
What belief must one adopt to achieve breakthroughs in
their work-life balance?
Answer:One must recognize that their own time is at least as
valuable as that of their clients. By affirming this belief,
individuals can prioritize their tasks, allowing for personal
and business growth.

[Link]
What is the misconception about being able to 'get
everything done'?
Answer:The common misconception is that if one works
hard enough, they can complete all tasks. The reality is that
many professionals have more unfinished work than they can

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manage, making it crucial to prioritize and focus on what
truly matters.

[Link]
How should one approach strategic tasks in relation to
urgent tasks?
Answer:One should focus on high-priority, money-making
activities first, rather than allowing urgent but lower-value
tasks to take precedence. Recognizing that the future is
shaped by current actions helps to counteract the urge to
postpone important work.

[Link]
What are the three components of a model workweek,
and their purposes?
Answer:The three components are: Strategic Blocks
(dedicated time for high-priority activities), Buffer Blocks
(time allocated for urgent administrative tasks), and Breakout
Blocks (time to recharge and relax without work
discussions). Together, they optimize productivity and help
maintain work-life balance.

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[Link]
What should the timing of Strategic Blocks consider?
Answer:They should be scheduled during times of low
activity to minimize interruptions and should preferably be
arranged early in the week in case rescheduling is necessary
later.

[Link]
What key changes must one be willing to make to achieve
effective time management?
Answer:One must be willing to embrace discomfort and
change their established habits regarding time. This includes
sticking to a planned schedule, avoiding compromise on time
blocks, and refraining from reverting to old habits.

[Link]
How can the Model Workweek help with achieving
personal leadership?
Answer:By intentionally scheduling time blocks for strategic
work, individuals exercise personal leadership, improving
their effectiveness and setting a positive example for others
in their professional environment.

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[Link]
What is a common attitude towards time-blocking that
can impede progress?
Answer:Many people initially resist or dismiss the
effectiveness of time-blocking, often due to preconceptions
or fears of change, which can prevent them from
experiencing the benefits of a more structured time
management strategy.

[Link]
How can one ensure the effectiveness of their Strategic
Block?
Answer:Keep it sacred and exclusive to strategic activities,
rescheduling if necessary but never compromising its
integrity for less important tasks.

[Link]
What might a successful outcome look like for someone
implementing this system?
Answer:For some, it might mean a significant increase in
income or productivity, while for others, it could represent
achieving a better work-life balance, having more time for

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personal interests or self-care, or feeling more fulfilled and
less stressed.
Chapter 8 | 12 Week Year Review and Planning|
Q&A
[Link]
What is the most important step to take at the end of your
12 Week Year?
Answer:Celebrate your successes and take time to
reflect on the lessons learned from the past 12
weeks.

[Link]
How do you ensure that the knowledge gained from the
previous 12 Week Year affects your next cycle?
Answer:Capture your learning and apply it to inform your
planning for the next 12 Week Year, treating every set of
weeks as a chance to build on previous experiences.

[Link]
What key metrics are essential during the review process?
Answer:Document your results and execution by marking the
percentage of achievement for each goal and assessing your

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weekly scores.

[Link]
Why is life balance considered an illusion in the context of
the 12 Week Year?
Answer:The pursuit of equal time across life areas is
impractical; instead, focusing on intentional imbalance
allows for concentrated effort where it is most needed,
depending on the season of life.

[Link]
What does the concept of 'intentional imbalance' mean in
achieving success?
Answer:It emphasizes that it is okay to prioritize certain
areas of your life over others, as long as these decisions are
made deliberately and with purpose.

[Link]
What are the five fundamental disciplines of success
according to the 12 Week Year?
Answer:Vision, Planning, Process Control, Scorekeeping,
and Time Use.

[Link]

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What is the purpose of the review and planning process at
the end of the 12 Week Year?
Answer:To conduct a comprehensive analysis of results and
to create actionable insights that pave the way for future
success.

[Link]
How should one approach their accomplishments from
the past 12 weeks in preparation for the next cycle?
Answer:Reflect on your most significant achievement and
identify the changes needed in your thinking and actions to
enhance results in the upcoming 12 weeks.

[Link]
Why is it crucial to not lose momentum after completing
a 12 Week Year?
Answer:Maintaining and building on the momentum ensures
that past learnings and successes are leveraged for even
greater achievements in the next cycle.

[Link]
What should you do to prepare for your new 12 Week
Year Plan?

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Answer:Schedule dedicated time in your calendar to focus on
planning, ensuring you build on the momentum and learning
from the previous cycles.
Chapter 9 | Confront the Truth (Optional Section)|
Q&A
[Link]
What is the significance of confronting the truth about
your performance weekly?
Answer:Confronting the truth about your
performance weekly is vital for accountability and
growth. It helps you to objectively assess your
progress towards your 12 Week Year goals,
understand where you stand, and make necessary
adjustments in your actions. For instance, if you've
set a goal to produce $12,000 in revenue and realize
that your weekly meetings were 8 instead of the
targeted 10, this realization prompts you to
recognize the gap and take immediate action by
increasing your meetings the following week.

[Link]

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How can taking ownership of your goals affect your
actions?
Answer:Taking ownership of your goals directly influences
the diligent actions you take towards achieving them.
Ownership manifests in behaviors such as consistently
scoring your week, sticking to a written weekly plan, and
attending accountability meetings. For example, if you are
committed to your goal of $12,000 revenue, you not only
track your numbers but also actively adjust your strategies
based on performance results, thus significantly increasing
your chance of success.

[Link]
What does it mean to prioritize discomfort over comfort
in the context of personal growth?
Answer:Prioritizing discomfort over comfort means choosing
to engage in challenging tasks that foster growth, rather than
opting for easy, non-confrontational paths. For instance, if
facing the truth about poor performance feels uncomfortable,
it is crucial to embrace that discomfort to improve your

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execution. This might mean facing feedback that reveals your
shortcomings in asking for referrals instead of avoiding the
truth to maintain your comfort.

[Link]
What are the potential consequences of avoiding
discomfort in your pursuit of goals?
Answer:Avoiding discomfort can lead to stagnation and
unfulfilled potential. If you consistently shy away from
confronting uncomfortable truths about your performance,
such as consistently missing targets, you risk losing
motivation and ultimately give up on the 12 Week Year
strategy altogether. This avoidance stems from a preference
for comfort over the hard work necessary to drive results,
which can prevent you from realizing your full capability.

[Link]
Why are the worksheets mentioned in the chapter
important for weekly reflection?
Answer:The worksheets act as structured tools that facilitate
a comprehensive reflection of your weekly achievements,

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challenges, and necessary actions. These documents can help
clarify what is working well and where adjustments are
necessary to stay on track towards your 12 Week Year goals.
Regularly using the worksheets anchors your reflections in
quantitative data (like your lead and lag measures) and
qualitative assessments (like risks and issues), fostering a
disciplined approach to continuous improvement.

[Link]
How can the example of revenue production guide you in
applying the principles of the 12 Week Year?
Answer:The example illustrates the systematic approach
needed to achieve a large goal by breaking it down into
measurable components, like weekly meetings and revenue
targets. Following this model, you can set your own lead and
lag measures to track progress, ensuring each week's actions
align with your overarching objective. For instance, if your
goal is to enhance your online presence, you could set
measures for weekly content posts (lead) and monthly
website visits (lag) to gauge success.

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[Link]
What are some specific actions you can commit to each
week based on the findings from your performance
review?
Answer:Actions may include committing to increase the
number of scheduled meetings, practicing your sales pitch to
ask for referrals actively, or seeking feedback from a mentor
on your performance. For example, if the review reveals that
your referral strategy is weak, you could dedicate specific
times during the week to rehearse your referral asking
conversation and apply that in every meeting.

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The 12 Week Year Field Guide Quiz and
Test
Check the Correct Answer on Bookey Website

Chapter 1 | Overview of the 12 Week YearTM| Quiz

and Test
[Link] 12 Week Year Field Guide should be used
independently without reference to the bestselling
book 'The 12 Week Year.'
[Link] in the 12WY principles refers to owning
actions and results based on freedom of choice.
[Link] 12 Week Year redefines a year to be 12 months long,
promoting less focus on daily execution.
Chapter 2 | Becoming a Visionary| Quiz and Test
1.A compelling vision provides necessary focus,
direction, and energy to achieve extraordinary
results.
[Link] exercise 'Have—Do—Be' involves concentrating on
how to achieve your desires right from the start.
[Link] the importance of a vision can lead to

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 increased commitment during challenges.
Chapter 3 | Establishing Your Goals and Building
Your Plan| Quiz and Test
[Link] succeed in creating a 12 Week Year, one should
establish vague goals to guide their long-term
vision.
[Link] effective goals should involve ensuring they are
time-bound and realistic stretch goals.
[Link] creating a tactical plan, one should focus on identifying
as many actions as possible, rather than a few essential
actions for each goal.

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Chapter 4 | Making and Keeping 12 Week
Commitments| Quiz and Test
[Link] is defined as the emotional or
intellectual binding to a course of action.
[Link] 12 Week Year encourages lifelong commitments to
ensure long-term success.
[Link] on personal commitments can help one feel
empowered and increase the likelihood of fulfilling future
self-promises.
Chapter 5 | Installing Process Control| Quiz and
Test
[Link] Weekly Plan in the 12 Week Year serves as a
general to-do list for each week.
[Link] Accountability Meetings (WAM) are held to foster
accountability among peers and involve punitive measures
for those who do not meet their goals.
[Link] at the end of each 12 Week Year are essential
for reinforcing commitment and motivation.
Chapter 6 | Scorekeeping| Quiz and Test
[Link] is crucial for achieving results in the

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 12-week execution framework.
[Link] indicators are the early measures of progress in the
12-week year framework.
[Link] metrics weekly helps in adjusting plans as
necessary for better goal alignment.

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Chapter 7 | Using Your Time Intentionally| Quiz and
Test
[Link] often undervalue their time compared
to others, leading to prioritizing others’ urgent
requests over their own strategic planning.
[Link]'s essential to complete every task to effectively manage
your time and drive business success.
[Link] a 'Model Workweek' involves scheduling time for
both strategic blocks and short breaks to maintain
productivity and work-life balance.
Chapter 8 | 12 Week Year Review and Planning|
Quiz and Test
[Link]'s important to stall after completing your 12
Week Year to assess results.
[Link] should evaluate six key life areas during the planning
phase of the 12 Week Year.
[Link] five success disciplines are irrelevant to achieving
greater success in the 12 Week Year.
Chapter 9 | Confront the Truth (Optional Section)|
Quiz and Test

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[Link] ownership of goals does not require
consistent scoring and a written plan.
[Link] in the 12 Week Year involves choosing discomfort
over accountability.
[Link] the weekly “Confront the Truth” worksheets takes
about 10 to 20 minutes weekly for performance review.

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