Smita Roy

Theories:
Steve Archer Narrative & Performance: -cuts between narrative and performance of song. -repetitive choreographed visualisation. -the artist is often part of the narrative and/or the performance.

Examples:
Whats My Name? Rihanna One shot shows her romancing Drake in the shop and the next she is casually dancing on the streets. One minute we see her and Drakes relationship at home, the other we see her walking and singing with a band.

Andrew Goodwin Lyrics, Visuals & Music: - Illustrative: Images provide a literal representation. - Amplifying: Repetition that emphasizes and manipulates the audiences thoughts. - Contradicting: Images/Visualisation contrasts with the music. - Disjuncture: meaning of song completely ignored. John Berger Ways of Seeing: -Abstract visuals that may not relate to the music video. - Normally the band or artists will be the visual dominance through performing or acting but at times eventless images are used. Vladimir Propp Characters: -Set of characters in every music video. -Hero.

Take Care Rihanna It involves images that ignore the meaning and contradicts the lyrics. It has Rihanna and Drake hugging each other and simultaneously it has images of fishes, birds and bull which do not exactly fit the music video. This is an example of disjuncture.

Take Care Rihanna. Images of Fishes, Bulls and Birds dont go with the theme of the video so the abstract visuals get the audience to think and provides something new. Whats My Name? Rihanna. Rihanna feature as the typical pretty girl that Propp will describe as Princess and she conforms to the male gaze as she gratifies

Smita Roy

-Princess. -Helper. -False Hero. -Dispatcher. -father. -Villain. -Donor. Levi Strauss Binary Oppositions: -Conflict between two opposites. -Usually audience is aware of whose side to take. Eg; good & bad, rich & poor, Eastern & Western and love & hate. Roland Barthes 5 Codes: -Codes in narratives that engage audience. -Enigma Code. -Action Code. -Semantic Code. -Symbolic Code. -Cultural Code. Torodov 5 Stages: -Original Equilibrium -Disruption. -Recognintion. -Attempt To Restore. -New equilibrium.

and pleases the men . We see her to be the passive object through the male gaze however some may argue that she is more the Hero in this video as she is the protagonist whos narrative we audience are encouraged to follow.

Love The way You Lie Rihanna & Eminem: It shows the relationship between a couple and it represents the difference in love of a boy and a girl and also represents love and hate. Unfaithful Rihanna. Rihanna dressed in black will conventionally symbolise her being evil however in this video it reflects her grief which compliments the lyrics of the song as black can also represent the colour of mourn.

Now Youre Gone - Bass Hunter. They start of together and then their equilibrium is disrupted by a conflict but eventually they decide to get back together which ends the video with a new equilibrium.