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    nielsen data

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    © All Rights Reserved
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    6 views1 page

    Nielsen

    Uploaded by

    arunkumar
    nielsen data

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Vadodara Area, India

    (a) Supervising and designing the E2E process of Nielsen�s RMS product , which is
    one of the core business model of Nielsen by, performing Sample Design, Universe
    Estimation, store turnover estimation and projecting total sales and store count of
    a specific country, using machine learning techniques such as regression, random
    forest, boosting, multistage sampling, optimization techniques and statistical
    techniques.
    (b) Simulations of the updated universe figures, producing different market
    parameters and engaging stakeholders of the product, by using tools like Excel,
    SAS, R, and Python, also being the PIC and SME of one market.
    (c) Automating the part of regular BAU process and Ad-Hoc analysis in SAS, R, and
    Python.
    (d) As a part of Internal competition, developed a model to predict coolers
    importance for beer in MT and how does new equipment perform, in order to answer
    this question Nielsen applied combined approach where we observed shoppers
    behaviour and revealed their feedback via interviews and analysed sales data to
    evaluate equipment efficiency from different perspectives (methods used: -
    Regression, Random Forest, Neural Network).

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