Professional Documents
Culture Documents
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DISCLAIMER AND TERMS OF USE AGREEMENT
The author and publisher have used their best efforts in preparing
this report. The author and publisher make no representation or
warranties with respect to the accuracy, applicability, fitness, or
completeness of the contents of this report. The information
contained in this report is strictly for educational purposes.
Therefore, if you wish to apply ideas contained in this report, you
are taking full responsibility for your actions.
paul@influentialmind.com
Let me explain.
Understandability - The
information that I’m sharing with
you has to be delivered in a way
that is very easy for you to
understand. If I gave you a note
with the directions to find a
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million dollars that was right
under your bed that simply said
“Hey, take a look under your bed.
There’s something waiting for you
there” but I wrote it in a language
that you couldn’t understand, it
wouldn’t serve you. The same
applies here and with just about
every other piece of information
that comes your way. This one is
clearly on me and I’m going to
use everything I’ve learned about
writing and speaking to
accomplish this goal.
-Paul Mascetta
Introduction
Unconscious communication
takes place when there is an
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exchange of information (both
verbal and non-verbal) taking
place without us being
consciously aware of it.
Hypnotic Trance
Reframing
Invisible Control
Metaprograms
What are metaprograms? They are
simply unconscious filters that
direct experience and actions.
They are a personality feature that
the person is usually unaware of
at the conscious level – but it is
so powerful that if you change it,
even by a little bit, you can alter
the future for yourself and your
customer.
The discoverer of Metaprograms
was Carl Jung, who called them
temperaments and believed that
people were all distinct in
fundamental ways. He used some
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concepts like “function types” and
“personality types” to describe
these distinct elements. He also
noted that each person is the
same globalization of
motivational instincts that move
us all.
Kathryn and Isabel Myers (mother
and daughter) summed up Jung’s
typing themes and coined the
Myers-Briggs Type Indicator. Let
me just say that if you are going
to work with customers you have
got to read their book: The
Myers-Briggs Type Indicator
Manual.
This indicator will help you fit
each different customer into the
Conclusion
So, do you feel ready to tackle on
the challenges of the World with
these new advantages? Do you
feel confident that with proper
training everyone can become a
Ninja Salesman or a Stealth
Master?
I’m sure that you’ll face several
things you thought were simple
from a new point of view, now
that you understand about the
metaprograms and biological