About Bata

Incorporated as Bata Shoe Company Private Limited in 1931, the company went public in 1973 when it changed its name to Bata India Ltd. Its first factory was set up in Konnagar in 1931 which was then shifted to Batanagar. At its five factories - Batanagar, West Bengal (1936); Bataganj, Bihar (1942); Faridabad, Haryana (1951); Peenya, Karnataka (1988); Hosur, Tamil Nadu (1994) - the Company manufactures quality leather, rubber, canvas and PVC shoes in wide-ranging designs and styles at affordable prices.

Bata India has two tanneries - one at Batanagar and the other at Mokamehghat in Bihar (1952). The latter is the second largest in Asia.
Batanagar factory is the first Indian shoe manufacturing unit to receive the ISO 9001 certification in 1993.

 BATA thrust marketing started after july 1992 when Mr.Prasun Kumar Dutt joined as Managing director. He spent almost 10 crore for Refurnishing the old Bata shops to convert Bata shops into large departmental stores to strengten premium brandsHush Puppies, Westminster, Lotto and Marie Claire. Bata was facing huge competition in the market and also its Trademark was copied and used by others so to tackle this. Bata introduced its 5 new brands except there 8 previous brands to improve the Product mix.

BATAS 70% SALES WERE FROM ITS OWN OUTLETS Largest retailer network of 1300 outlets, 4000 franchises and another 10000dealers. Through wholesale channels company supplied products to non-exclusive wholesale distributors who further distributed BATA products to others.

 BATA made some top level changes in India as MD .Stephen john was replaced by Marcelio Villagran Bravo, Shaibhal Sinha was made the new Finance Director and Dr.Amit Mitra was made the indipendent director of BATA, Earlier Bata was known as Seventy five+ age old foot wear brand( then they launcher a new range of apparels named Back to School shoe days)

 BATA Strategies adopted Positioning in fashion footwear segment To reinforce its image as the the most trusted footwear brand BATA Expanded and modernized its 17 retail footprints in major metro and other big cities, opened 20 new stores and closed down 60 unviable stores. Company also initiated cost control methods by starting voluntary retirement schemes and shutting down unviable stores.

 BATA Investment in technology & Installed a point of sale software in almost all retail outlets. BATA promoted its best performing shop managers to district manager and trained shop assistants and managers to ensure excellence in services. Opened the BATA outlets for 365 days for longer hours.