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LEARNING MANAGEMENT

COOPERATIVE LEARNING

Ms. Elsette Rose Lazaro Graduate Diploma in Teaching Profession Bansomdejchaophraya Rajabhat University Asst. Dr. Areewan Iamsa-ard Professor, Learning Mgmt Subject

SUBJECT: ADVERTISING YEAR LEVEL: YEAR II (CLASS 2/2 AND 2/3) SIZE OF EACH CLASS: 15 TOPIC: THE CREATIVE SIDE OF ADVERTISING (MAKING AN AD)

COOPERATIVE LEARNING

is a successful teaching strategy in which small teams, each with students of different levels of ability, use a variety of learning activities to improve their understanding of a subject.

COOPERATIVE LEARNING
Each member of a team…

Students work…

is responsible not only for learning what is taught but also for helping teammates learn, thus creating an atmosphere of achievement.

through the assignment until all group members successfully understand and complete it.

COOPERATIVE EFFORTS RESULT IN PARTICIPANTS
STRIVING FOR MUTUAL BENEFIT SO THAT ALL GROUP MEMBERS:

gain from each other's efforts. (Your success benefits me and my success benefits you.) recognize that all group members share a common fate. (We all sink or swim together here.)

know that one's performance is mutually caused by oneself and one's team members. (We can not do it without you.) feel proud and jointly celebrate when a group member is recognized for achievement. (We all congratulate you on your accomplishment!).

THE PROBLEM WITH COOPERATIVE LEARNING IS…
Members of the group don't always cooperate well  People need to go at different speed  Someone may try to take over the group  Quiet people may not feel comfortable  Sometimes people just don't get along.  People may not pull their weight.

People need to go at different speeds Working in groups can often involve situations where the group moves to fast for a student. It allows work to get done without knowing that every person in that group actually understands what was done.

Someone may try to take over the group. One problem in working in groups is dictatorship. One person may take control and not allow others to share their knowledge.

Quiet people may not feel comfortable. Some students are shy or reserved and feel awkward when working with others.

Sometimes people just don't get along. The worst scenario is if you have an incompatible group, because then it is hard to have a successful end product.

 People

may not pull their weight. Some group members may not contribute to the activity, therefore one or two people end up doing all the work.

WHY USE COOPERATIVE LEARNING?
Cooperative learning…  promotes student learning and academic achievement  increases student retention  enhances student satisfaction with their learning experience  helps students develop skills in oral communication  develops students' social skills  promotes student self-esteem  helps to promote positive race relations

ACTIVITY

Making an Ad

LEARNING OBJECTIVES

The students should be able to put into practice what they have learned in the chapter (Chapter 4 and 5 lessons) through making an ad.

The students should be able to create an ad that will help promote the country (their assigned task) in preparation for the ASEAN Economic Community (AEC) 2015.

TEACHING OBJECTIVES

The teacher hopes to develop student’s interpersonal and oral communication skills. To promote students’ interdependence through helping each other learn and promote academic achievement. To improve student’s self-esteem and social skills by taking part in the activity given to them.

COOPERATIVE LEARNING

COOPERATIVE LEARNING

• • •

Form five (5) groups *3 members in each group* Pick one topic (through draw lots). Assign tasks for each member. Present in the class.

The 10 ASEAN Nations and their slogans:
Brunei – “A Kingdom of Unexpected Treasures” Burma or Myanmar – “Mystical Myanmar” The Kingdom of Cambodia – “Kingdom of Wonder” The Republic of Indonesia – “Wonderful Indonesia” Laos – “Visit Laos 2012: Simply Beautiful” Malaysia – “Malaysia, Truly Asia” The Republic of the Philippines – “It’s More Fun in the Philippines” 8. The Republic of Singapore – “Your Singapore” 9. The Kingdom of Thailand – “Miracle Year of Amazing Thailand 2012” 10. Vietnam – “Timeless Charm” 1. 2. 3. 4. 5. 6. 7.

EXAMPLE OF ACC STUDENTS’ WORK (TV AD)
Thailand Brunei

http://www.youtube.com/ watch?v=GGh4b17BMI Q

http://www.youtube.com/ watch?v=QNHwRocTa bY

BROCHURE, TRANSIT AD, POSTER MAKING

Make an ad (poster, brochure, transit ad depending on what was assigned to you) to promote the Asian country assigned to you by making use of the materials given to you. You have 15mins to finish the task.

THANK YOU!