Divisional & Matrix Structure
Definition, Advantages & Disadvantages
TRADITIONAL FORMS OF ORGANIZATIONAL STRUCTURE
Simple
Matrix
Org Structure
DIVISIONA L
Function al
DIVISIONAL STRUCTURE
A.k.a. multidivisional / M-form
An organizational form in which products, projects, or product markets are grouped internally.
*Divisional executives determine: 1. Product market and financial objectives 2. Divisions contribution to overall corporate performance
DIVISIONAL STRUCTURE
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Advantages: Increases strategic and operational control, permitting corporate-level executives to address strategic issues Quick response to environmental changes Increases focus on products and markets Minimizes problems associated with sharing resources and functional areas Facilitates development of general managers
DIVISIONAL STRUCTURE
Disadvantages: 1. Increased costs 2. Dysfunctional competition among divisions may detract from overall corporate performance 3. Difficult to maintain uniform corporate image 4. Overemphasis on short-term performance
DIVISIONAL STRUCTURE
Lets take a look at an example
INTELs DIVISIONS (2008)
Digital Enterprise largest Flash Memory Digital Home Mobility Digital health Channel Platforms
DIVISIONAL STRUCTURE
Variations: Strategic Business Units Holding Company Structure
STRATEGIC BUSINESS UNIT (SBU) An organizational form in which products, projects, or product market divisions are grouped into homogeneous units.
STRATEGIC BUSINESS UNIT (SBU)
More related businesses, fewer SBUs Each SBU operates as a profit center
ADVANTAGES
More
DISADVANTAGES
Difficulty
manageable planning and control Individual businesses can react more quickly to changes in the environment
of achieving synergies across SBUs Increased expenses Corporate office is further from divisions
STRATEGIC BUSINESS UNIT (SBU)
DIVISIONAL STRUCTURE
Variations: Strategic Business Units Holding Company Structure
HOLDING COMPANY STRUCTURE An organizational form in which the divisions have a high degree of autonomy both from other divisions and from corporate headquarters.
ADVANTAGES
Cost
DISADVANTAGES
savings Autonomy Inherent lack of increases control and motivational level dependence of divisional Very little bench executives; strength enables them to If problems arise, respond quickly to may be difficult to market turn around opportunities and HOLDING COMPANY STRUCTURE individual threats
businesses
TRADITIONAL FORMS OF ORGANIZATIONAL STRUCTURE
Simple
Function al
Org Structure
MATRIX
Divisional
MATRIX STRUCTURE
an organizational form in which there are multiple lines of authority and some individuals report to at least two managers.
Combination of functional & divisional structures
MATRIX STRUCTURE
Advantages: 1. Increases market responsiveness through collaborations & synergies among professional colleagues 2. Allows more efficient utilization of resources 3. Improves flexibility, coordination & communication 4. Increases professional development through a broader range of responsibility
MATRIX STRUCTURE
Disadvantages: 1. dual-reporting relationships can result in uncertainty regarding accountability 2. Intense power struggles may lead to increased levels of conflict 3. Excessive reliance on group processes and teamwork may impede timely decision making
MATRIX STRUCTURE
Lets take a look at an example
MATRIX STRUCTURE
Nike Matrix Organization Regions
(before 2009 Financial Crisis) Corporate Functions:
HR/Finance/IT/Et c.
USA
Europe
Asia/ Pacific
The America s
Footwear
Product Type
Apparel
Equipmen t
Nike Matrix Organization
(Post 2009 Financial Crisis)
Corporate Functions:
HR/Finance/I T/Etc.
North America
Geographic Locations Eastern Western China
Europe Europe
Japan
Emerging Markets
Categories Running Soccer Basketball Training
Wms Fitness Sports Culture
Other