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    Chester Fernandes
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    Domino's Pizza is a fast-growing pizza chain in India. The company has been in business since 1973. It has been able to innovate and maintain a high quality. It must also be aware of the health issues.

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    Domino's Pizza is a fast-growing pizza chain in India. The company has been in business since 1973. It has been able to innovate and maintain a high quality. It must also be aware of the health issues.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    39 views15 pages

    Dominos

    Uploaded by

    Chester Fernandes
    Domino's Pizza is a fast-growing pizza chain in India. The company has been in business since 1973. It has been able to innovate and maintain a high quality. It must also be aware of the health issues.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    Dominos in India

    30th Sep, 2011

    Prior to Sep 24, 2009, the company was known as Dominos Pizza India Limited Jubilant Food Works Limited holds the Master Franchisee Rights thereafter First store in India in January 1996, at New Delhi

    Building Brand
    Increasing the confidence in people by best delivery timings(30 min or free). Providing various offers with the delivery for next use. Providing eatables like Choco-Lava, in very attractive manner. Emotional connect by various ad-campaigns.

    Innovative Marketing Move

    Changes in 30 minutes offer.


    Started in 1973 Later reduced to $3 off in the mid 1980s In 1992, Indiana woman was killed by a Domino's delivery driver, her family sued the company and Dominos paid the family $2.8 million In another 1993 lawsuit, a woman who was injured when a Domino's delivery driver ran a red light and collided with her vehicle, the woman was awarded $15 million The guarantee was dropped that same year But in India, guarantee continued.

    Dominos Pizza Turn-Around


    Their response was to innovate. They remade their core product, the traditional hand-tossed pizza, literally from the bottom up, with new recipes for crust, sauce and cheese that scored substantially higher in taste tests when compared to the old pizza.

    Service Innovation
    Coupons

    Tracker

    Although not the market leader in world, Dominos Pizza is recognized as the leader of innovation. -Doyle, CEO of Dominos

    Tell-Us-What-You-Think Marketing Strategy

    The brave souls at Dominos are posting a stream of online order comments about the company on a massive billboard in New York Citys Time Square.

    Innovative Interaction

    Site Interaction for better connect

    Tag lines
    Hungry Kya 2001 Khushiyo Ki Home Delivery 2008 Yeh Hai Rishto Ka Time 2012

    Challenges
    Major challenges for dominos They must innovate and maintain a high quality Timely delivery. Price differentiation. Awareness of the health issues.

    Approach
    For timely delivery of pizzas ,proper orientation and training has been given to the pizza delivery boys. Pizza mania (RS-35).

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