PADMASHREE DR. D.Y.

PATIL UNIVERSITY DEPARTMENT OF BUSINESS MANAGEMENT

Presentation on BCG & GE MATRIX

GROUP MEMBERS

BCG MATRIX
BCG Matrix for BAJAJ auto ltd.
Product line selected: Bajaj pulsar segment Product included in Bajaj pulsar segment are as follows: Pulsar 135 CC Pulsar 150 CC Pulsar 180 CC Pulsar 200 NS Pulsar 220 CC

BCG MATRIX
BCG Matrix for Bajaj pulsar segment
HIGH

Market Growth

Pulsar 220 F

Pulsar 200 NS

LOW

Pulsar 135 & Pulsar 180

Pulsar 150

HIGH

Relative Market Share

LOW

GE MATRIX
GE Matrix for Bajaj Group: Business Unites considered for bajaj group are as follows:
Bajaj Automobile Financial services

Home appliances & Electrical Iron & steel

GE Matrix for Bajaj Group

Business Strength HIGH MEDIUM LOW

Industry Attractiveness

HIGH

MEDIUM

LOW

BCG MATRIX FOR CORE & SECTORIAL PROGRAM

BCG MATRIX FOR CORE: List of core Program considered ( For the year 2010 2012 ) :
Marketing Finance Human Resource Management Sports Business Management Entrepreneurship Operations

BCG MATRIX FOR CORE

Based on No. of Seats allocated ( 2010 2012 )
HIGH

Market Growth

Human Resource

SBM & Entrepreneurship

LOW

Marketing & Finance

Operations

HIGH

Relative Market Share

LOW

BCG MATRIX FOR CORE & SECTORIAL PROGRAM

BCG MATRIX FOR SECTORIAL: List of SECTORIAL Program considered
( For the year 2010 2012 )

Pharmaceutical Management Hospital Management Retail Management Outsourcing International Business Bio informatics Bio Technology Banking & Insurance

BCG MATRIX FOR SECTORIAL

Based on No. of Seats allocated ( 2010 2012 )
HIGH

Market Growth

Pharma & Bio Tech.

Retail Management & Banking & Insurance

HM & IB LOW

Bio Informatics & Outsourcing

HIGH

Relative Market Share

LOW

GE MATRIX FOR Dr. D.Y.Patil

Types of colleges in Navi mumbai: MBA Colleges ( 10 Colleges ) Medical & dental colleges ( 10 Colleges ) Law colleges ( 4 Colleges ) Engineering Colleges ( 16 Colleges )
Note: Let us assume 300 seats are available in each college for respective courses.

GE MATRIX FOR Dr. D.Y.Patil

Business Strength HIGH MEDIUM LOW

Industry Attractiveness

HIGH

MEDIUM

LOW