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Contents
The FMCG Industry - Introduction Trends & Growth Major Players (Domestic) Major Players (International) Government Regulations FDI Policy Milestones in FDI International Players Mergers & Acquisitions Trends & Innovation Financial Analysis Financial Growth Drivers Recent Developments Impact of Union Budget 2012-13
Indians still have the lowest levels of per capita consumption of FMCG
Indians are increasingly becoming a brand conscious consumer
Marico
Nirma Limited
Government Regulations
Up to 100 per cent foreign equity for most of the food processing sector restrictions removed Five-year tax holiday for new food processing units in fruits and vegetable processing For export production Capital goods freely importable, including second hand ones De-reservation of most FMCG categories from SSI
100 percent export oriented units can be set up by government approval and use of foreign brand names is now freely permitted
FDI Policy
Up to 100 per cent foreign equity or 100 per cent for NRI and Overseas Corporate Bodies (OCBs) investment, is allowed for most of the food processing sector except malted food, alcoholic beverages and those reserved for small scale industries (SSI). 24 percent foreign equity is permitted in the small-scale sector. Temporary approvals for imports for test marketing can also be obtained from the Director General of Foreign Trade.
Milestones in FDI
International Players
Hindustan Unilever Ltd Procter & Gamble Colgate Palmolive
Reckitt Benckiser
Nestle India Limited
1000
800 600 120 400 200
878 FY10
1093 FY11
126 125 124 123 122 121 120 119 118 117
Financial Analysis
COMPANY DPS 3.5 EPS 8 EBITDA Margin P/E 35.7 29.5 ROE 32.7 ROCE 45.7 NET PROFIT MARGIN Asset Turnover Debt Equity 25.6 1.3 0
ITC
NESTLE MARICO
BRITANNIA HUL DABUR P&G COLGATE PALMOLIVE
48.5
0.7 8.5 7.5 1.2 22.5
105.7
5.2 15.63 11.9 3.3 46.48
24.3
11.9 6.79 14.9 16.4 16.64
42.1
36.4 29.74 37.2 32 51.2
95.7
28 35.91 74.6 37.2 25.11
89.6
30.5 70.25 97.2 37.7 30.08
12.8
9.9 3.75 13 13.3 14.54
3.3
17 2.51 6.3 1.9 3.2
0.8
0.7 0.05 0 0.6 0
22
29.6
22.1
34.9
37.2
37.7
13.3
1.9
0.6
EPS
150 100 50 0 EPS 1 0.8 0.6 0.4 0.2 0
Debt Equity
Debt Equity
Asset Turnover
Asset Turnover
P/E
ROCE
150 100 50 0 60 40 20 0 P/E
ROCE
EBITDA Margin
Recent Developments
Acquisition of Halite Personal care India Pvt. Ltd. by Marico from Reckitt Benckiser in May 2012 Sahara India in Sep2011 announced a mega expansion plan in retail space Plans to launch a range of food items at over 10,000 retail outlets across 285 cities UK-based PE major Apax Partners had discussions with CavinKare for investment of USD 150 million in Sep2011 Jyothy Laboratories recently acquired the Indian arm of Germany-based Henkel AG for close to Rs 620 crore
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