Retail Audit

Retail audits are useful to ascertain the sales personnels efficiency at the point of sale. An audit makes it possible to find out the average time taken on a normal day or on a week end to check out a customer from the cash till in a supermarket.

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Retail process audit- retail process audits examine a stores operating processes for efficiency. Such audits are done to reengineer processes so that better efficiencies are achieved. Ex. If the average time taken for a customer check-out is five minutes in a super market, process reengineering can reduce it to three minutes and eliminating unnecessary steps. Mystery customer Audit Mystery customer audits are common in retailing and are used to enhance the skills of sales personnel through feedback and training.