Scribd Logo
Upload

Welcome to Scribd!

  • B2C E-Commerce Market Competition: Analysis

    Uploaded by

    Timothy Tan
    34 views4 pages
    The document discusses competition in the B2C e-commerce market in China. It outlines the current market shares of major players 360buy, with 14.7% share, and Tencent Q, with 27.7%. EBay's share dropped significantly after entering the China market in 2002, with its local acquisition EachNet now having only a 0.7% share compared to Taobao's dominant 90.3% of the C2C market. A new wave of competition is mentioned from Rocket Internet, which clones successful internet sites across global markets.

    Original Description:

    Original Title

    Taobao Final

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses competition in the B2C e-commerce market in China. It outlines the current market shares of major players 360buy, with 14.7% share, and Tencent Q, with 27.7%. EBay's share dropped significantly after entering the China market in 2002, with its local acquisition EachNet now having only a 0.7% share compared to Taobao's dominant 90.3% of the C2C market. A new wave of competition is mentioned from Rocket Internet, which clones successful internet sites across global markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    34 views4 pages

    B2C E-Commerce Market Competition: Analysis

    Uploaded by

    Timothy Tan
    The document discusses competition in the B2C e-commerce market in China. It outlines the current market shares of major players 360buy, with 14.7% share, and Tencent Q, with 27.7%. EBay's share dropped significantly after entering the China market in 2002, with its local acquisition EachNet now having only a 0.7% share compared to Taobao's dominant 90.3% of the C2C market. A new wave of competition is mentioned from Rocket Internet, which clones successful internet sites across global markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Status Quo

    Analysis

    Strategic Options

    Recommendations

    Q&A

    B2C E-Commerce Market Competition

    Status Quo

    Analysis

    Strategic Options

    Recommendations

    Q&A

    B2C E-Commerce Market Competition


    360buy 14.7% market share Chinese electronic commerce company with headquarters in Beijing, China. en.360buy.com provides about 400,000 new products, including cell phones, home appliances, apparel, wedding events, electronics and more. It ships to 35 countries countries and regions such as America, Canada, France, Germany, Australia, and Southeast Asia Tencent Q 27.7% is a free instant messaging computer program in China.

    The number of simultaneous online QQ accounts exceeded 100 million. Up to 20 November 2012, the highest numbers of online users is 176,375,723

    Status Quo

    Analysis

    Strategic Options

    Recommendations

    Q&A

    C2C E-Commerce Market Competition

    EBay entered China in 2002 with the acquisition of EachNet, a domestic player in the C2C market. EBay market share plummeted from 85% in 2002 to 8.2% in 2007. EachNets market share subsequently dropped to 0.7%, while the dominant player, Chinas own Taobao, controls 90.3% of the consumer-to-consumer market.

    Status Quo

    Analysis

    Strategic Options

    Recommendations

    Q&A

    New Wave of Competition


    Rocket Internet GmbH It clones successful internet sites, replicate them in other countries and oftenthe sites are acquired by the original company. Operates e-commerce retail companies like

    Zalando in Germany
    Jabong.com in India Locondo in Japan Iconic and Zanui in Australia and

    Azmalo.pk and
    Daraz.pk in Pakistan 5rooms.com and Zando.co.za (modeled after zappos.com in USA) in South Africa
    4

    You might also like