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  • Green Marketing: A Guide to Environmental Marketing Strategies

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    Shikhar Verma
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    Green marketing involves marketing activities that minimize environmental impact. It includes product and packaging changes as well as green advertising. Companies have opportunities as well as moral obligations to adopt green marketing. However, some reasons not to include potentially misleading consumers, regulatory issues, uncertain consumer perceptions, and following others' environmentally harmful decisions. Ultimately, green marketing responsibilities are shared between firms and consumers.

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    PPT GREEN MARKETING

    Original Title

    GREEN MARKETING

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    Green marketing involves marketing activities that minimize environmental impact. It includes product and packaging changes as well as green advertising. Companies have opportunities as well as moral obligations to adopt green marketing. However, some reasons not to include potentially misleading consumers, regulatory issues, uncertain consumer perceptions, and following others' environmentally harmful decisions. Ultimately, green marketing responsibilities are shared between firms and consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    51 views7 pages

    Green Marketing: A Guide to Environmental Marketing Strategies

    Uploaded by

    Shikhar Verma
    Green marketing involves marketing activities that minimize environmental impact. It includes product and packaging changes as well as green advertising. Companies have opportunities as well as moral obligations to adopt green marketing. However, some reasons not to include potentially misleading consumers, regulatory issues, uncertain consumer perceptions, and following others' environmentally harmful decisions. Ultimately, green marketing responsibilities are shared between firms and consumers.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
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    GREEN MARKETING

    SHIKHAR VERMA SIMRAN TALWAR

    What is Green Marketing?


    The study of the positive and negative aspects of marketing activities on pollution, energy depletion and non-energy resource depletion. AMA,1975 Green Marketing or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment.

    Thus green marketing incorporates a broad range of activities including: Product modification, Changes to the production process,
    Packaging changes, As well as modifying advertising

    Why To Go For It?


    Opportunity Moral Obligation Pressure from Government Competitors Environmental Activities Cost factors

    Why Not To Go For It?


    Misleading to consumers or industry Breach of regulations/ laws Consumer perception may not be right Environmentally friendly decision today may be harmful tomorrow All followers may make the same mistake as their leader.

    Conclusion
    Green marketing covers more than a firm's marketing claims. While firms can have a great impact on the natural environment, the responsibility should not be theirs alone

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