NAMES OF GROUP MEMBERS

HARJINDAR VIKAS SINGH DARSHAN MANEK AYMON 61 62 63 64

TYPES OF BUSINESS ENVIRONMENT

Internal Environment: It includes 5 Ms i.e.

man, material, money, machinery and management, usually within the control of business

External Environment: Those factors which are beyond the control of business enterprise

INTERNAL ENVIRONMENT
1)Value system-A value system is a set
of consistent ethic values and measures
goals of business

2)Vission mission objectives-to plan future

3)Organisation structure- It consists of activities such as task allocation, coordination and supervision, which are directed towards the achievement of organizational aims.

4)Organisation resource-THE MATERIAL,MAN

POWER ARE DIFFERENT ORGANISATION RESOURCE IN BUSINESS business world

5)Company image-The reputation in the

EXTERNAL ENVIRONMENT
1)Micro external environment-The environment which is
close to business and affects its capacity to work is known as Micro or Operating Environment. It consists of Suppliers, Customers, Market Intermediaries, Competitors and Public. create opportunities and threats to business units.

2)Macro external enviroment- It includes factors that

MICRO EXTERNAL ENVIRONMENT

1)FIRMS-Securely fixed in place. 2)SUPPLIERS-To furnish or provide 3)CUSTOMERS-A person

who purchases goods or services from an buyer

4)DISTRIBUTORSperson, firm, etc., engaged in the ge neral distribution or marketing of so me article or class of goods.

5)Competitors-

a person, team, company, etc., that competes; rival.

6)Public- Any group who has actual interest in business

enterprise is termed as public e.g. media and local public.

MACRO EXTERNAL ENVIRONMENT

1)NATURAL ENVIRONMENT-It includes natural
resources, weather, climatic conditions, port facilities,
topographical factors such as soil, sea, rivers, rainfall etc.

2)DEMOGRAPHIC ENVIRONMENT-It is a study of

perspective of population i.e. its size, standard of living, growth rate, age-sex composition, family size, income level,education level etc.
dynamic in nature that keeps on changing with the change inpolicies or political situations.

3)ECONOMIC ENVIRONMENT-It is very complex and

4)SOCIAL & CULTURAL ENVIRONMENT Influence

exercised by social and cultural factors, not within the control of business, is known as Socio-Cultural Environment. These factors include: attitude of people to work, family system, caste system, religion, education, marriage etc.

5)POLITICAL ENVIRONMENT- It affects

different business units extensively. Components: (a) Political Belief of Government (b) Political Strength of the Country (c) Relation with other countries