Ad Campaign Manager (ACM)

Prepared By Syed Anwar Ali Shah , Jan 2,2009

2009 Eyeblaster. All rights reserved

Challenges of online advertising

Advertiser Agency Publisher Consumer

Media Agency

Display

Industry Challenges
Search
-Channel fragmentation
-Technical complexity - Consumer ad blindness
Ad Networks

- Measurement difficulties - Global scope

Emerging

Creative Agency

PK Market

Changing the rules of engagement

Advertiser
Agency Publisher
Display

Consumer

Media Agency
Creative Agency

Search

Eyeblaster - Reach - Impact - Relevancy Accountability

Ad Networks

Emerging

PK Market

Eyeblaster Introduction

Eyeblaster was established in year 1999 in USA and having operations in 28 countries.
Eyeblaster is Global Leader in Rich Media Ad Serving Technology. Eyeblaster is Global partner of MSN, Nokia , Nielsen Online and many more. Eyeblaster is certified vendor for Rich Media MSN, Yahoo, Facebook, Google, AOl, Zedge Eyeblasters Campaign Monitor Awarded Top 10 User Interfaces of 2008 by Nielsen Norman Group. Eyeblaster ACM is heaven for media agencies to manage online campaigns. Eyeblaster is famous for its innovative ad formats & execution like EB TV, Side Kick off, Skinner Floating Expandable Banner, Widgets , In gaming, etc

PK Market

Industry Endorsement
Advertisers Eyeblaster has served more than 7000 brands campaigns, including Nike, Sony, Toyota, Ford, McDonalds, Vodafone, Mastercard, T Mobile, China Mobile, PTCL, Samsung, Nokia, Unilever and many more. Agencies Eyeblaster is working more than 2500 agencies globally, including Mediacom, Mindshare, GroupM , JWT, Karat, Starcom, Zenith, Optimedia, OMD, Zed Media, MEC, Media Contacts, Orient McCann, etc Publishers Over 2,700 global web publisher who are Eyeblaster enabled , including , Yahoo, MSN, Facebook, Google, Myspace, CNN, AOL , etc Local Publisher Daily Jang, The News, Geo TV, Geo Super, Aag.tv, Daily Nawa-i-waqt, The Nation, Dawn, Business Recorder, Daily Pakistan, Rozee, Apniisp, Rise The Mag, Pro Pakistani, SMS PK , etc

Aaj Tv,

PK Market

Eyeblaster Key Differences

Eyeblaster is the only provider certified by the Media Rating Council (MRC) for compliance with the Interactive Advertising Bureaus (IAB) three major areas of measurement guidelines: Rich Media Measurement Ad Campaign Measurement Broadband Video Commercial Measurement Advanced Analytics Metrics Campaign Monitor Dwell Time Metrics Unique Publisher Overlap Frequency Reports Rich Media Ad Formats & Execution EB TV, Widget, In Gaming, Floating Expandable , Talk Back, Chat in Banner, Upload picture in Banner, Sidekick, Mobile Texting. Tools Excel Trafficking & Excel Plug In Research Online Research & Case Studies

PK Market

The Key Eyeblaster Value Offering

Innovative Tools & Simplified Trafficking Excel Based Trafficking, Quick Trafficking Global Campaign Management GCM is for advertisers who run regional and global campaigns Ad Targeting Features Revolutionary tools to optimize ads delivery to drive higher ROI Streamlines Campaign Reporting Real Time Campaign Monitoring, Analytics and Excel Plug In

Efficient Creative Production Workshop for Flash

Rich Media Leader and Innovator HD Video, EB TV, Widgets, Talkback, Mobile Texting, Floating Expandable Channel Connect Search A revolutionary tool bridging the gap between search and display ads Channel Connect Mobile Comprehensive Mobile ad server for agencies and publishers

PK Market

Innovative & Simplified Trafficking

Excel BasedTM Trafficking

PK Market

Excel BasedTM Trafficking

Work Your Way

Work in Excel, then easily upload your plans Customized to your needs in a snap Validates values on-the-fly against online ACM Keep your own naming conventions

PK Market

Excel BasedTM Trafficking

Big campaigns in little time

Use the power, speed and flexibility of Excel Resolve multiple discrepancies with one click Import media plan in full or in chunks Share the template with the team

PK Market

Excel BasedTM Trafficking

Significant time savings reported by key clients

Over 50%
more effective than previous trafficking

PK Market

Global Campaign Manager (GCM)

Simplified Global Campaign Manager

PK Market

Managing Online Campaigns in Year 2007

Send media plan then creative to each publisher Send changes to each publisher Get reports from each publisher Consolidate Display ads + Search Ads + Mobile ads

Agency

PK Market

Managing Online Campaigns with Eyeblaster in Year 2008

Media Agency will prepare the media plan in excel template or in ACM. Flights status can be planning or published. Each publisher can see media plan once the flights are published by the agency. Creative agency / creative team submits the ad (s) with each respective flight. Publisher will give the creative asset approval online once the ad is submitted online. Publisher can approve or reject.

Agency

Publisher will generate the flight codes and fix the code on its publisher ad server or paste the code directly on the webpage. Agency can see or download their detailed and certified analytics reports at one place of display ads, search ads and mobile ads Media Agencies will also get the contact information in ACM or in excel sheet of those publishers which are Eyeblaster enabled. Agency now can save their time and money. Privacy will be maintained for each advertiser, media agency, creative agency and publisher. PK Market

GCM Global Campaign Manager

GCM is for clients who run regional or global campaigns.

Background
Advertisers are increasingly running global campaigns

Multiple agencies are involved around the world E.g., international agency using its local branches
Multiple creative shops localize the creative assets for the local audience

Problems to solve: Campaign data are scattered Coordination between agencies/creative shops is challenging

PK Market

GCM Features and Capabilities

Consolidated Analytics
Advertiser/agency can generate aggregated reports for campaign to compare metrics between the different territories and publishers globally Centralized campaign monitoring Advertiser/agency can effectively engage multiple agencies in one campaign anywhere in the world across different geographical territories Integrated Creative Process Multiple creative shops can integrally participate in the campaign to localize

creative assets and ads Flexible Campaign Segmentation

2 given campaign segmentations Regional (region, sub-region, country), Regional/Lingual (region, country, language) Unlimited number of customizable campaign segmentations (e.g., demographic flight segmenting )

PK Market

Ad Targeting

Revolutionary tools to optimize ads delivery to drive higher ROI

PK Market

Ad Targeting Features
Eyeblaster Solutions Ads Frequency Capping Ads Even Distribution Ads Weighted Distributions Ads Auto Optimization Ads Sequence Creatives by time of day Ads Behavioral Sequencing DejaVu Targeting (User Activity on an Advertisers website) Contextual Advertising Online & Bandwidth Targeting Publisher Side Solutions Demographic Targeting, Geographic Targeting

PK Market

Contextual Advertising

PK Market

How Behavioral Ad Sequencing Works

Delivering content to the user based on previous behaviours

The linked sequential example could be adapted as follows:

music style as their selection

First Ad - user interacts and chooses Second Ad remembers preferences

and displays relevant style creative

Third Ad Incentivises user to make

a purchase by giving them an option to receive a free eCoupon

PK Market

Streamlines Campaign Reporting

Real Time Campaign Monitoring, Analytics and Excel Plug In

PK Market

Eyeblaster Analytics overview

Reach Impact Relevancy Accountability

Analytics

Plug-in for Excel

Campaign monitor

PK Market

Campaign Monitor

Focus on quality, not quantity Time-saver at a glance overview Proactive - quick & easy problem detection Hands-on - real-time campaign data

PK Market

Campaign Monitor
Live overview of campaign status Less time spent chasing for information Features:
Auto-refresh every 15 min Setup status Delivery status Performance status Status deterioration alerts

New features July 2008:

Manipulate fields to only monitor relevant info Manipulate variables so reporting is set to your personal settings Export to excel show publishers what you need doing

PK Market

Eyeblaster Analytics Highlights

Impressions & Clicks Engagement Metrics Performance by Reach & Frequency

New

Dwell Time:
Total time of users engagement with your ad. Allows for comparison across all rich media formats

Unique:
Largest selection of unique metrics Unique: impressions, clicks, interactions, expansions.

Site overlap:
Check your media buy: which publisher is overlapping with which

Performance by Frequency:
Check optimal frequency on all level: campaign, publisher, flight & ad

IAB Certified:
The only IAB certified platform for rich media

One-Click PowerPoint Analysis:

generate a ready-to-view Power Point presentation summarizing your campaign

Embedded Benchmarks:
measure your campaign against our benchmarks

PK Market

Eyeblaster Analytic Reports (Media Agency Reports)

DELIVERY REPORTS Delivery Summary UNIQUE AND FREQUENCY ANALYTICS Unique Metrics Summary Performance by Frequency Publishers Unique Overlap ENGAGEMENT REPORTS Engagement Summary Expandable Banner Metrics Out of Banner Metrics Custom Interactions Metrics Detailed Video Metrics CREATIVE COMPARISION REPORTS Creative Summary Video Ad by Name Expansions by Ad Name Ad Format Comparison CONVERSION REPORTS Conversions Summary Conversion Comparison ROI REPORTS

PK Market

Excel Plug-in

Flexible and Accessible Directly connected to the database Accessible directly from Excel Saving up to 50% of reporting time Up-do-date by a refresh button and available offline.

Plug-in for Excel

PK Market

Efficient creative production

Eyeblaster Workshop for Flash

PK Market

Eyeblaster Workshop for Flash

Reach Impact Relevancy Accountability

Create real ad

Manage your project

Stay aware of specs

Edit ads layout

Preview, QA and upload

PK Market

Eyeblaster Workshop for Flash

Very easy to work with
In Flash | 0 learning curve | code free | one-click upload Ideal for working with freelancers Login free | Shared templates | Local Preview High quality creative with high confidence Video | Advanced creative features | local QA | Sharing Full control over changes Update creative last moment | Control over video assets

PK Market

Rich Media AD Formats

Click here to view Ad Formats Samples

Expandable Banner Floating Ad Floating- Expandable Banner EB TV Commercial Break Full Screen Video Home Page Takeover In Stream Messenger Overlay Page Peelback (SONY VAIO) Synchronized Unit (Gillette Sports Champion) Widgets Full-Page Overlay Pre-Roll Polite Banner Push Down Banner VideoStrip Wallpaper Ad Window Ad

PK Market

Rich Media Ad Formats

Ad Format: Expandable Banner Zong Mobile Music Channel

Ad Format : Floating Expandable ZONG Super Free Mobile No

Ad Format : Eyeblaster TV LG

Format : Floating Expandable with Video Zong Break time offer

PK Market

Rich Media Ads Formats

Ad Format : Full Screen Video Midway HD Interactive Video

Ad Format: Home Page Takeover Samsung

Ad Format : Instream Harry Potter instream

Ad Format : Messenger SIM City

PK Market

Rich Media Ad Formats

Ad Format : Over Lay FANTA

Ad Format: Page Peel Back Sony VAIO

Ad Format : Polite Banner PEPSI

Ad Format : Synchronized Units Gillette Sports Champion

PK Market

Rich Media Ad Formats

Ad Format :Wall Paper TATA Sky

Ad Format: Widgets NIKE

Ad Format : Commercial Break Coca-Cola

Ad Format : SideKick Madagascar

PK Market

Rich Media Ad Formats

Ad Format :Video Strip

Advertiser : PowerAde

Ad Format: Push Down Banner Advertiser : NIKE

PK Market

Rich Media Interactive Features

Click here to view Ad Formats Samples

3D Alpha Video Behavior Chat In Banner Data Capture HD Video Interactive Game Maps in Banner Mobile Text Massage Mouse Tracker MP3 Playlist Upload/Download Zip Code Locator

PK Market

Rich Media Interactive Features

Interactive Feature : Gaming Advertiser: Voda Fone

Interactive Feature: Gaming Advertiser: Sheraton

Interactive Feature :Gaming Advertiser: Hp

PK Market

Rich Media Interactive Features

Interactive Feature : 3D Advertiser HP Touch Smart

Interactive Feature : Alpha Video Advertiser Microsoft

Interactive Feature :Behavior Advertiser Sony Ericsson

Interactive Feature : Chat In Banner Advertiser Intel

PK Market

Rich Media Interactive Features

Interactive Feature : Data Capture Advertiser HONDA

Interactive Feature : HD Video Advertiser HULK

Interactive Feature : Interactive Game Advertiser Barclay

Interactive Feature : Interactive Video Advertiser Standard Life Investment

PK Market

Rich Media Interactive Features

Interactive Feature : Maps In Banner Advertiser Emirates

Interactive Feature : Mobile Text Message Advertiser Campbells

Interactive Feature : Mouse Tracker Advertiser FedEx

Interactive Feature :MP3 PlayList Advertiser Zong China Mobile

PK Market

Rich Media Interactive Features

Interactive Feature : Download/Upload Advertiser Levis

Interactive Feature : Zip Code Leader Advertiser Land Lover

PK Market

Channel Connect Search

A revolutionary tool bridging the gap between search and display ads

PK Market

Be There Every Step of the Way

Actual Path to Conversion Perceived Path to Conversion

SEE

No matter where a consumers path takes them Your campaign is there CLICK

RESEARCH

BUY

INTERACT
PK Market

Search & Display Better Together

The advantages are evident
7x Display Only; 3x Search Only 6x Display Only

Display

Search

Search & Display

Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)

PK Market

Search & Display Better Together

and so are the challenges

Maximize Integrated the benefits Display of a Search Holistic Campaign Campaign Campaign Holistic Campaign

Managed Holistically Managed in Silos

PK Market

BETA Channel Connect for Search Key Benefits

PK Market

Channel Connect for Search

A revolutionary tool powering the touch-points between Search and Display

Accurate Conversion Data Cross-Channel Insights Path to Conversion Analysis SEM Independent Solution

PK Market

Accurate Conversion Data (de-duplication)

When Search and Display are tracked separately When Search and Display are tracked together Conversion is incorrectly recorded in each channel visited by the consumer

De- duplication Conversion is correctly recorded by last channel visited

display

The more accurate your data the more powerful your decision making One purchase Cross-channel exposure
Only 1 universal tag is required for all channels </EB conversion _tag> A separate tag is required for each channel </display_tag> </search_tag>

search

PK Market

Channel Connect for Mobile

Mobile ad serving solutions for publishers and carriers

No comprehensive mobile ad serving tools for agencies

CHANNEL CONNECT FOR MOBILE The first comprehensive mobile ad server for agencies with capabilities of integrating online and mobile

PK Market

Mobile Banners
A mobile banner has the following components:

Image Text Landing Page (where additional information can be collected)

PK Market

Managing Mobile Campaigns Current Situation

Send media plan then creative to each publisher Send changes to each publisher Get reports from each publisher Consolidate online+mobile

Agency

PK Market

Managing Mobile Campaigns with Eyeblaster

For its client, Eyeblaster will integrate with all necessary mobile ad servers / publishers

Agency

PK Market

Channel Connect for Mobile

Supports creation, delivery, management and analytics of mobile campaigns and hybrid (mobile + online) campaigns
Extends Eyeblaster's ad serving capabilities from online to mobile web First step: Serves Mobile Banners on Mobile Web and Carriers' Deck

2008 Eyeblaster. All rights reserved

PK Market

Plans for the Future Different Stages

Stage 1: Mobile Ads on Mobile Web & Carriers Deck Stage 2: Mobile Rich Media on Smart Phones Stage 3: Mobile Ads in Various Mobile Environments

Stage 3: Mobile Ads in Various Mobile Environments Stage 2: Rich Media Ads on Smart Phones Stage 1: Mobile Ads on Mobile Web

Stage 1: Mobile Banners on Mobile Web & Carriers Deck

PK Market

Mobile Banners Technical Specifications

Hundreds of different mobile phones that:

Have different features, such as screen size Support different technologies

Depending on the phone, a different creative will be served. There are 4 different sizes of image & text that are used to cover the large spectrum of mobile phones

2008 Eyeblaster. All rights reserved

PK Market

Mobile Banners Technical Specifications

MMA Guidelines

(6:1 Aspect Ratio)

PK Market

Mobile Banners Technical Specifications

MMA Guidelines

(4:1 Aspect Ratio)

PK Market

Value Proposition - Agency

Need Run online and mobile under the same campaign Current Solutions Eyeblasters Solution

x x x x x x

Handle efficiently various mobile publishers Have third party checking of delivery Receive real time, comprehensive and cross-channel reports Have post campaign detailed analysis for clear ROI Change and optimize creatives in runtime

PK Market

Eyeblasters System
List of mobile web sites / carriers

Mobile Format

Mobile Results as Integrated Part of Campaign Results

PK Market

CONTACT US
USA Corporate Headquarters Eyeblaster inc 135 West 18th St., 5th Floor New York, NY 10011 TEL: 646 202 1320 FAX: 212 686 9208

Pakistan Head Office, Lahore 104-N Block Model Town Lahore, Pakistan. P. +92-042-520 3501 M1. +92 300 846 7020 E-Mail: atif.hameed@eyeblaster.com

Pakistan Regional Office, Islamabad H # 632- Street 3, G-11/1, Islamabad, Pakistan. 44000 P. +92-051-2111401, 2111402 M1. +92 300 8453178 | M2. +92-300-8250308 E-Mail: syed.shah@eyeblaster.com

Australia Eyeblaster, Inc. Level 5, 387 George Street, Sydney NSW 2000, Australia Tel: +61 2 8243 0000 Fax: +61 2 9475 1041

United Kingdom 15-17 Baird House, St. Cross Street London EC1N 8UW, UK Tel: +44 (0) 20 7831 9410

PK Market

THANKS

PK Market