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The Japanese Facsimile Industry in 1990

ASSIGNMENTS: 1. Why did companies based in Japan come to dominate the world facsimile machine industry, and sustain their leadership? 2. What strategic issues face the Japanse facsimile firms in 1990? (Strategic issues and Industry Structure Analysis by segment)

3. Which segments of the facsimile machine industry are the most (least) attractive? 4. What caused leadership in the Japanese industry to shift from Matsushita to Ricoh to Sharp/Murata? 5. How sustainable are the positions of NEC, Murata, anad Ricoh? What should they do? 6. Why did U.S. firms, where the technology was invented, lose out in this industry? 7. What threats lie ahead to Japans leadership in facsimile machines in the new century? 8. What are the lessons for government policy to enhance competitiveness? What works? What does not work?

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