INTRODUCTION

The Kotak Mahindra Group was born in 1985 as Kotak Capital Management Finance Limited. This company was promoted by Uday Kotak, Sidney A. A. Pinto and Kotak& Company. Industrialists Harish Mahindra and Anand Mahindra took a stake in 1986, and that's when the company changed its name to Kotak Mahindra Finance Limited. Kotak Mahindra is among the leading financial organization of India, with a range of financial services that caters to all customers' day to day requirements. Their products spans from commercial banking, to stock broking, to mutual funds, to life insurance, to investment banking -diverse needs of individuals and corporate are catered to.

The Kotak group has a net worth of more than Rs. 6,799 crore with the branches, franchisees, representative offices and satellite offices spread across cities and towns in India. They also have global offices in New York, London, San Francisco, Dubai, Mauritius and Singapore. The Kotak Group offers their services to approximately 6.4 million customers.

History
1986Kotak Mahindra Finance Limited starts the activity of Bill Discounting 1987- Kotak Mahindra Finance Limited enters the Lease and Hire Purchase market 1990- The Auto Finance division is started 1991- The Investment Banking Division is started. Takes over FICOM, one of India's largest financial retail marketing networks 1992- Enters the Funds Syndication sector 1995- Brokerage and Distribution businesses incorporated into a separate company - Securities. Investment Banking division incorporated into a separate company - Kotak Mahindra Capital Company

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1996- The Auto Finance Business is hived off into a separate company Kotak Mahindra Prime Limited (formerly known as Kotak Mahindra Primus Limited). Kotak Mahindra takes a significant stake in Ford Credit Kotak Mahindra Limited, for financing Ford vehicles. The launch of Matrix Information Services Limited marks the Group's entry into information distribution. 1998- Enters the mutual fund market with the launch of Kotak Mahindra Asset Management Company. 2000- Kotak Mahindra ties up with Old Mutual plc. for the Life Insurance business. 2000- Kotak Securities launches its on-line broking site (now www.kotaksecurities.com). Commencement of private equity activity through setting up of Kotak Mahindra Venture Capital Fund.

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2001- Matrix sold to Friday Corporation 2001- Launches Insurance Services 2003- Kotak Mahindra Finance Ltd. converts to a commercial bank - the first Indian company to do so. 2004- Launches India Growth Fund, a private equity fund. 2005- Kotak Group realigns joint venture in Ford Credit; Buys Kotak Mahindra Prime (formerly known as Kotak Mahindra Primus Limited) and sells Ford credit Mahindra. 2005- Launches a real estate fund

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2006- Bought the 25% stake held by Goldman Sachs in Kotak Mahindra Capital Company and Securities 2008- Launched a Pension Fund under the New Pension System

2010- Ahmadabad Derivatives and Commodities Exchange, a Kotak anchored enterprise, became operational as a national commodity exchange.

Insurance services By Kotak Mahindra

OM Kotak Mahindra Old Mutual Life Insurance Ltd

TOPICS TO BE COVERED
OM Kotak Mahindra Life Insurance Overview Products And Services Offered By Them Marketing Strategies Of Different Products

OVERVIEW
Kotak Mahindra Old Mutual Life Insurance Ltd. is a significant player in the Indian life insurance industry. It is a joint venture between Kotak Mahindra Bank Ltd. (part of the renowned Kotak Mahindra group) and Old Mutual. The company was established in 2001 and is headquartered in Mumbai, India. As of 31st Oct 2008, the company has over 188 branches across 124 cities.

BOARD OF DIRECTORS :
Uday Kotak (C), Shivaji Dam (MD), Dipak Gupta, Hasan Askari (VC), James Harry Sutcliffe, Vineet Nayyar, Pallavi Shroff, S.S. Thakur, M.G. Diwan

PERFORMANCE OF OM Kotak Mahindra Old Mutual Life Insurance

This joint venture started off with initial net worth of Rs. 150 crore. KMBL currently owns a 26% stake with an option to increase this to 49% when applicable local legislation permits. Gross premiums for the Year 2009 was Rs.5047 Mn. Wide network of 79 branches in 51 cities, covered nearly 339700 policies on books representing a basic sum assured of Rs. 206 billion. It has 260 group policies covering 528100 lives with an aggregate sum assured of Rs. 150 billion.

PRODUCTS

INDIVIDUAL PLANS
Kotak Smart Advantage Kotak Eternal Life Plans Kotak Platinum Advantage Plan Kotak Headstart Child Plans Kotak Sukhi Jeevan Plan Kotak Privileged Assurance Plan Kotak Term Plan Kotak Preferred Term Plan Kotak Money Back Plan Kotak Child Advantage Plan Kotak Endowment Plan Kotak Capital Multiplier Plan Kotak Retirement Income Plan

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Kotak Retirement Income Plan (Unit-linked) Kotak Safe Investment Plan II Kotak Flexi Plan Kotak Easy Growth Plan Kotak Premium Return Plan

GROUP PLANS
Employee Benefits Kotak Term Grouplan Kotak Credit-Term Grouplan Kotak Complete Cover Grouplan Kotak Gratuity Grouplan Kotak Superannuation Grouplan

RURAL PLANS
Kotak Gramin Bima Yojana

OBJECTIVES OF LIFE INSURANCE

Mobilization of savings in the form of pensions. Improving customer services. Increasing customer base and its spread. Developing corporate image. Spreading Life Insurance Message. Developing guiding policies and their implementation for better results. Distribution of Life Insurance Policies. Marketing Profit.

MARKETING STRATEGIES OF PRODUCTS

KOTAK CHILD ADVANTAGE PLAN

 The Kotak Child Advantage Plan is an investment plan designed to meet ones child's future financial needs. It's a plan that gives the child "azaadi" to realize his dreams. The plan is a participating plan with a 15-day free look period.
Age of the child required to attain the plan: Minimum 0 years. Maximum 17 years. Term:10- 30 years. Maximum sum assured allowed: 25,00,000

KOTAK RETIREMENT INCOME PLAN

 The Kotak Retirement Income Plan is a savings plan designed to meet the post-retirement needs. It is a plan that gives "Jeene ki azaadi". It gives the choice to remain independent even after retirement. The Kotak Retirement Income Plan is a participating plan. The plan comes in two forms: (i) With Cover (ii) Without Cover. Age of the person required to attain the plan Minimum 18 years. Maximum 60 years.

Term 5-30 years. Age to receive annuity Minimum 45 years. Maximum 65 years.

Intervals at which premium can be paid Quarterly, Half Yearly, Annually

MEDIA CENTRE

OUTLOOK MONEY

Rates Kotak Life Insurance Plans among best in the industry