Big Bazaar is a chain of department stores in India currently with 116 outlets.

It is owned by Pantaloon Retail India Ltd, Future Group. It works on the same economy model as Wal-Mart and has been successful in many Indian cities and small towns. The idea was pioneered by entrepreneur Mr. Kishore Biyani, the CEO of Future Group. Currently Big Bazaar stores are located only in India. It is the fastest growing chain of department stores and aims at having 350 stores by 2010. Big Bazaar is the destination where you get products available at prices lower than the MRP, setting a new level of standard in price, convenience and quality.

General Info.
Type Founded Headquarters Industry Founder & CEO Parent Punch line Further Info. : : : : : : : : Hypermarket/Supermarket. 2001 Jogeshwari, Mumbai Retail Kishore Biyani Pantaloon Retail India Ltd. Is se sasta aur accha kahin nahi ! SITE www.Bigbazaar.com E - Mail sharewithus@pantaloon.com

Currently 116 outlets

Board Of Directors

Managing Director Mr. Kishore Biyani

Wholetime Director

Director Mr. Shailesh Haribakti

Mr. Rakesh Biyani

Vision
To Deliver Everything, Everywhere, Every time, to Every Indian Customer in the most profitable manner.

Mission
We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.

Man Behind Big Bazaar

Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and Group Chief Executive Officer of Future Group.
He was born in August 1961. Kishore founded Pantaloons in 1997 onsiders Indianness as the core value driving the group

Mr. Kishore has won following awards and honours:

2006 Ernst & Young Entrepreneur of the Year award.

2006 Lakshmipat Singhania - IIM Lucknow Young Business Leader

Kishore Biyani

7 Ps Of

Physi cal Evide nce

Price Plac e

Process

7 ps

prod uct
Promo tion

People

Pricing
Value pricing Promotional pricing
Low interest financing Psychological discounting Special event pricing

Differentiated Pricing
Time pricing

Bundling

Psychological pricing

Time pricing

Value Pricing

Bundling

Place
INDIA

Number of out let- 116;

BIG BAZAR

People

Well trained staff; Appearance; Empowered individual; Encouraged to think out of box; & Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing)

product
Big Bazaar offers a wide range of products which range from apparels, food, farm products, furniture, child care, toys, etc. Products of all the major brands are available at Big Bazaar. Also, there are many in house brands promoted by Big Bazaar. Big Bazaar sold over 300,000 pairs of jeans, 50,000 DVD-players and 25,000 microwave-ovens. In all, the fashion, electronics and travel segments made up about 70% of sales. Last year, these categories made up only about 60%.

Promotion @

Below the line Promotion

Coupon Discount, more of the products at normal price, gift with purchase, competitions and prizes, money back offers and exchange offers, special occasions.

Above the line Promotion

Giving advertisement in news papers, TV, Internet, (own website which gives online shoping services) Partnership with Bigflix, Big FM 92.7

PROMOTIONAL OFFERS

Life cycle of Big Bazaar

S A L E S

Functional Departments of

Human Resource Dept.

Finance Dept. Marketing Dept. Logistics Dept. Sales Dept.

Customers Service Dept.

Administration Dept.

Others Brand @

 Advertising

Advertising is the essential component of brand building . the advertisement is done through various ways, techniques used are: Tag-line Print-ads TV-ads Road side hoarding Radio ads Fashion shows Brand endorsement by celebrity.

Advertisement @

Customer Segmentation
Big Bazaar targets higher and upper middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers.