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PIOMA INDUSTRIS
Prepared by Kamlesh Walunj Divya Shivappa Dipali Umale Veena Mhatre Prabhavati Karade
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Company Introduction
with the decline of market the company made different ideas of advertisement to attract mind of the people.
RESEARCH PROCESSES.
In the market 2 type of research process are using.
1)
Statistical Method
2) Survey Method
As the part of revamping program, rasna Ltd created a new tagline that communicated Rasnas massage in terms of money and value. Acc. To survey rasna is planning to increase the no. of outlets to pump up sales volumes.
Double split technique is used to stress the concept of EK KA DO . In june 2004, different kind of rasna flavors came up with a new retailing strategy. company researched about the market share after the entry of Pepsi and Coke. After the decline of Rasna, they discovered new problems regarding customer changing needs, taste and preferences (Problem Identification) Survey: a survey was conducted by AC-Nielsen to measure the consumer confidence in Rasna.
E) It influenced the mind of the parents as the add. campaign improved the product acceptability.
F) A celebrity brand ambassador helped the brand connect to masses better off. G) Customer involvement (slogan contests) also helps in gaining customer loyalty for a long term. H) Displaying a complete range of Rasna and highlighting it for all seasons makes it more valueadded.
PROMOTIONAL ACTIVITIES.
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