BTV: Unfulfilled Expectations

Presented by: Nabila Mustarin Husain

History
BTV the state-owned Television network in Bangladesh. It started broadcasting Black-and-White transmission on 25 December 1964. It was known as Pakistan Television at that time, and was renamed Bangladesh Television after the independence of Bangladesh. Broadcasts in full colour started from 1980. About 2 million televisions receive transmissions from the network's 17 relay stations. BTV has a national channel which is broadcast from Dhaka. This transmission is relayed to the whole country via local relay stations in major cities of the country. There is also a regional station located in Chittagong which broadcasts local programs in the evening. In 2004, BTV started worldwide broadcasts through its satellite based branch, BTV World.

Hypotheses
In the crowd of too many top quality Bangladeshi channels, the question is whether BTV is still watched by the viewers or not.

During this caretaker governments rule, BTV has been criticized to act as the mouth-piece of the caretaker government and even the army. The actual public opinion regarding this issue is also needed to be found out.

Primary research
30 people of different gender, age, background etc. were randomely chosen and then surveyed through quiestionnaires. Questionnaire had 12 questions, which included open ended and close ended questions. 2 people who have worked for BTV were interviewed.

Findings
Do you watch BTV

11

19

Yes
no

Findings (Contd.)
Which programmes people watch on BTV

10

Bulletins Live telecast of events Others

17

Findings (Contd.)
Why don't people watch BTV
12

10

Why don't people watch BTV

0 Don't even watch television Don't watch Bangladeshi channels Don't like BTV programmes Others

Findings (Contd.)
Have you ever seens anyone around you watching BTV
4

Yes
No

26

Findings (Contd.)
What are the reasons behind BTV's gradually decreasing popularity
9 8 7 6 5 4 3 2 1 0 BTV doesn't want to compete BTV doesn't care what the viewers think Lack of funding Needs more creative people Others What are the reasons behind BTV's gradually decreasing popularity

Findings (Contd.)
Is bad promotion a reason behind this decreasing popularity

No

Is bad promotion a reason behind this decreasing popularity

Yes

10

15

20

Findings (Contd.)
How to improve the condition of BTV

Others

Should be provided with more funding

Management should be changed

How to improve the condition of BTV

Should be privatized

Should be given autonomy

10

12

14

16

Findings (Contd.)
What should be the role of the government

Let it be privately owned Higher skilled people and pay them high Encourage creativity Government has nothing to do about it Others

Suggestions
New management should be hired and appointed, and they will be held liable for any success and failure of BTV. Privatization could also be an option. Needs exclusive promotion. Skilled people should be hired to make the channel attractive to the viewers. Needs to be given autonomy.

Thank You
Questions?