Group members

Faisal khan Shahriyar Ajmal Wahab Ghayyur Qadir Ajid ur Rehman

Business Plan

MADED
( Modern Allied Dental Equipments Distributors )

CO-OWNERS
Ajid Ur Rehman
House# IMS Peshawar. Cell# 0319051164 E mail: kaliwalbabloo@hotmail.com

Ajmal Wahab
House# 215 Arbab Road Peshawar.
Cell# 03005616658

Ghayyur Qadir
House# 03 Canal Town. Cell# 03349020676 E mail: nigeelarora@hotmail.com

Faisal Khan
House# 04, st#1 Hayatabad Peshawar. Cell# 03459118535

Description and Financing

Objectives
To cover the whole market of Peshawar region with in the next five years in the distribution of dental equipments. To capture 20% Peshawar market share up till 2009. To achieve 10 million in revenue by the year 2010.

Mission
The mission of MADED is to be the main distributors of Belmond dental equipment in Pakistan. The firm will then try to be the main distributor of medical equipment also the firm will try to fix such prices of their product through which they can satisfy more customers and also increase their capital.

Keys to success

The keys to success for MADED are as follows: Initial capitalization obtained. Ability of timely supply of product. The ability to generate early revenue from non-regulated markets in Pakistan. Well trained management. Easy accessibility. Extremely high demand for the products. Low price than the local market. After sale service.

General Analysis

Goals
The principle goals of MADED are as follows: The first goal is to be the main distributors of Belmont dental equipments in NWFP. With dental equipments we also want to be the main distributors of medical equipments in this region. To cover the whole market of Peshawar region with in the next five years in the distribution of dental equipments

Objectives
The principle objectives of MADED are as follows: To capture 20% Peshawar market share up till 2009. To achieve 10 million in revenue by the year 2010. To raise Rs.1 million in private seed capital in the first half of 2008.

Business Philosophy

Legal Form of Ownership

Products and Services

Dental chair X-Calibur B-20

Belmonts durable flagship chair model. A dental industry benchmark!

Standard Features
Ultra reliable Belmont electro-hydraulic operating system Articulating dual axis headrest accommodates the anatomy of each patient Safety shut-off plate Swing-away armrests 60 left to right seat rotation Built-in backrest slide switches on doctor and assistant side for base/backrest adjustments Foot control with manual positioning control, single programmable position storage button and auto return for patient entry/dismissal Duration vinyl upholstery from Belmont color chart Choice of Seamed with Slings or Benchmark upholstery styles

Quolis 5000 Dental Chair

Standard features

Seat positioning system smoothly and gently glides patients into desired treatment position, thereby reducing patient stress and anxiety Ultra reliable Belmont electro-hydraulic operating system Synchronous movement of backrest and seat perfectly fits the patients natural body motion Thin, narrow backrest design provides patient comfort and improves operator access to patient oral cavity Articulating dual axis headrest accommodates the anatomy of each patient Integrated armrest touchpad chair controls on both the doctors and the assistants side of the chair Chair controls feature a safety lock-out button which prevents accidental activation of seat positioning controls Controls include safety lock-out button, manual seat positioning buttons, 3 programmable position storage and Autoreturn 60 left to right seat rotation can be done with finger tip pressure and is locked/unlocked with a pushbutton mechanism Safety shut-off plate Cast Aluminum chair base Armrests swing outward 130

PRO II Power Head Rest 039

Standard features
Ultra reliable Belmont electro-hydraulic operating system Power Headrest allows hands-free and hygienic positioning of the patient oral cavity Swing-away armrests 110 left to right seat rotation Rocker-style seat rotation locking lever 2 Built-in foot control levers for manual seat height and backrest positioning Central lever for selecting or storing up to 12 programmable pre-set positions Separate outboard foot control for positioning headrest Duration or Ultraleather upholstery from Belmont color chart ETL listed

X-Calibur V B-50

Standard Features
Ultra reliable Belmont electro-hydraulic operating system Articulating dual axis headrest accommodates the anatomy of each patient Safety shut-off plate Swing-away armrests 60 left to right seat rotation Built-in membrane switches on doctor and assistant side for base and backrest adjustments, single programmable position and auto return Foot control with manual positioning control, single programmable position storage button and auto return for patient entry/dismissal Duration vinyl upholstery from Belmont color chart Choice of Standard with Slings, Plush with Slings, Standard without Slings, Plush without Slings upholstery styles Sling-style upholstery has removable slings for easy cleaning ETL listed

Marketing Plan

Current Market Situation

a) Target Market. b) Market need. c) Market trend. d) Market growth.

SWOT Analysis
Strengths:
Easily accessible. Low prices from the rest of the market. Provide high quality products of Belmont. Providing after sale services.

Weakness: Supply on time when high demand. Lack of investment for high demand.

c) Opportunities: Due to increase of private clinics its demands increasing day by day. The discount for permanent customers not only increases our sale but also increase our customer because they invite others. It is not possible for every one to start this business due to many reasons due to which its competitors not increase rapidly.
d) Threats: Due to government restriction its supply is very difficult. Due to local competitors the profit decreasing very rapidly due to its good profit outlook.

Competitors:
It includes those companies products which is the substitute of your product or the product which is use for the same purpose as your product mean they satisfied the same need which your product satisfied. Competitors wholly affect your marketing strategies. Now we compare MADED with its competitors in the local market of Peshawar as following:

MADED VS SPARCO
As compare to SPARCO, MADED is easily accessible because the office of MADED is on the main jamroud road while the office of SPARCO is inside university town and one cant find it easily. The second thing which MADED make it dominant on its competitor is that SPARCO prices are high because they order other importer in Punjab due to which their cost of goods increase while the MADED has its own office in UK and well trained persons which can find the product easily and at low prices secondly the MADED has good relationships with the clearance department of custom due to which the cost of good decrease and one can get the products at a relatively low price. Thirdly the MADED distribute the products of Belmont which is great name in the industry of medical equipments especially in dental equipment and its product is very much reliable. Fourthly the MADED provide after sale services while the SPARCO not providing such services due to which doctor like to buy the products from MADED instead buying from SPARCO. Because of all above reasons the MADED is dominant over its competitors.

Marketing Strategies

Mission statement
We love to serve you in dental equipments

Marketing objectives
Increase our sale up to 20% next year from the present sale which is about two million now per year. We should attract as many as 20 customers from every firm in this market which is about 10 this year.

Financial objectives
Increase our profit up to 10% next year from the present profit.

Product positioning
It means the present position of your product in the market. MADED Products gains a good position in the market not due to its high quality but also through its average price than any firm in this market. It also gain this good position due to its availability because MADED tried there level best to make possible the availability of its product to each and every dentist of NWFP. This is the challenge of MADED that the one who comes ones will come every time and for this they are trying there level best and they are successful up to some extent.

Strategies

For increasing their sales

Due to its high demand of their product MADED are increasing their import up to 20% from the next year. For increasing their sales MADED need to improve their supply. They are increasing their offices in those areas where demand is high.

For attraction of customers

The customers are given proper time and respect. They give advice to their customers for proper placement and usage of the product. So that they can get maximum advantage from it.

For attraction of their customers MADED give for the first time their product at low price than market price

To achieve their financial objectives

They are trying their level best to buy the products in chunks so that the firm gives discount on its products. MADED organize different workshops and seminars for their employees to aware them from external threats and opportunities.

Operational Plan

Production
The MADED has a simple and extremely easy method of delivering their services. It has its own sale department where one can easily get information about the different products and about their prices. When one agree to buy their products they simply give cash to the sale man and they get their product. The MADED provide the facility of delivering their product to the particular place with out any charges. The MADED has its own trained employees which can fix the particular product at their clinics. As it is a new firm so it sale only on cash not have any credit policy at this time.

Location
MADED business office is at main jamroud road near Gul CNG station Peshawar Pakistan. Phone number of the office is 091-5700851 where fax number is 0911231231. This office is the premises of the MADED firm. The access to the office is extremely easy because it is at walking distance from the main road. The office has its own parking also. The office is open from 7 am till 10 pm.

Personnel
The MADED has existing employees at this main office is about ten. in which two are drivers whose salaries are from five to sex thousand per month while we have two sales men whose salaries are from eight to ten thousand and three technicians whose salaries are from five to seven thousands and two unskilled labors whose salaries are from two to three thousands. But due to increasing in demand for our product and expansion of our business we will increase our employees from ten to fifty or sixty for our new offices in Mardan, Nowshehra, and Abotabad. For this purpose we will give ads in the local newspapers of NWFP.

Inventory
The MADED is the distributors of Belmont dental equipments so it has the Belmont dental chairs in their stock. And as it deal in second hand products so they import these from England which require about fifty lake rupees for one container. As it is not a seasonal product so demand increases on regular basis as more and more people aware from it. With increase in demand we are increasing our inventory.

Organizational plan

CEO Ajid Ur Rehman

Head of sales DEPT Ghayyur Qadir

Head of technical DEPT Ajmal wahab

Head of import DEPT Faisal Khan

Sales men
Ghaffar, Fawad, Hassan

Technicians Labors

UK office Head Shahriyar

Startup Expenses and Capitalization

The legal expense for licensing. The establishment of main distributors Identity. The location and place of doing business. Funding of additional capital raising alternatives. Salary for the two key managers and founders. Formulation of Strategic Plan.