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Value Proposition
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value proposition is the solution to your customers problem. It goes hand in hand with the problem you are solving. I am a customer, I walk in with a problem, I walk out with a solution. The solution then is not your product or service, but the solution your product or service provides. ie: the end result, the value given to the customer.

In

a nutshell, value proposition is a clear statement that explains how your product solves customers problems or improves their situation (relevancy), delivers specific benefits (quantified value), tells the ideal customer why they should buy from you and not from the competition (unique differentiation).

Risingline what they do

Provide

clients clear insight into Web design, development & marketing. Help clients reach their business goals by producing modern, professional designs & powerful Web applications. Create Websites & print collateral that are streamlined to our clients sales & communication processes. Produce Websites that are easy to understand & use.

Unique value proposition

unique value proposition (also called unique selling proposition, USP or CVP/UVP) is simply the clearest possible stating of how you meet your customers' needs better than anyone else. It's the difference between someone understanding what you do and becoming your customer..

In

his book Reality in Advertising, Rosser Reeves gives the precise definition as it was understood at his company:

Each

advertisement must make a proposition to the customer: "buy this product, and you will get this specific benefit." The proposition itself must be unique something that competitors do not, or will not, offer. The proposition must be strong enough to pull new customers to the product.

Some

examples of products with a clear USP are: Head & Shoulders: "You get rid of dandruff" Olay: "You get younger-looking skin" Domino's Pizza: "You get fresh, hot pizza delivered to your door in 30 minutes or less."

http://demo.risingline.com/your-unique-value-proposition

It refers to matching each of the 4Ps (the marketing mix) against your customers needs.

Balance Sheet

A balance sheet, also known as a "statement of financial position," reveals a company's assets, liabilities and owners' equity (net worth). If you are a shareholder of a company, it is important that you understand how the balance sheet is structured, how to analyze it and how to read it.

The

balance sheet, along with the income and cash flow statements, is an important tool for investors to gain insight into a company and its operations. The balance sheet is a snapshot at a single point in time of the company's accounts - covering its assets, liabilities and shareholders' equity. The purpose of the balance sheet is to give users an idea of the company's financial position along with displaying what the company owns and owes. It is important that all investors know how to use, analyse and read one.