Meaning of Consumer Buying Behavior

Consumer Buying Behavior refers to the buying behavior of final consumers (individuals & households) who buy goods and services for personal consumption.
It refers to the behavior which is displayed by the consumer at the time of purchase of any goods or services.

Black Box Model Of Consumer Behavior

Consumer Profile
Middle aged women Lives in Noida Expected monthly income 35000+ Been Driving Tata Indica Diesel for 4 years Nuclear Family having toddler Daily drives atleast 25 kms. Faces parking problem at workplace.

Need Recognition
Fuel Efficient
Less maintenance Good After Sales Service More Space Internally Price range 4,00,000-5,00,000 Spatial convenience for servicing Safety Comfort

Information Search
Respective Company sites
Zig wheels Carwale.com Autos. Max about.com Auto Car India.com Overdrive

Evaluation of Alternatives
Based on different parameters Many Cars were

evaluated some are: Ford Figo Chevrolet Beat Maruti A-Star, Ritz, Swift, Wagon-R Fiat Punto Hyundai i 10

A Star ZXI Fuel Economy

Ritz Vxi Bs 4 16km/ltr

i-10 16.8km/ltr

Figo 1.2 ZXI 15.6km/ltr

Beat 14.5km/ltr

Wagon R

15km/ltr

18.9km/ltr

Engine type

K10B

K12M drive by wire technology yes

Irde 1.1

In line engine

S-TEC II 16V

K Series

Power steering

yes

no

yes

yes

yes

Ground clearence Price(Ex- show room) Dual Air-Bags Turning radius (mtrs) anti lock braking system

170 mm

170

165mm

168mm
4,08,600

165mm

165mm

4,18,000

4,35,616

4,23,000

4,75,000

4.,18,765

Yes 4.7 yes

No 4.7 yes

yes 4.7 yes

No 4.9 no

No 4.8 no

yes

4.6
yes

Comparison:
A Star
Central locking Yes

Ritz Vxi Bs 4
Yes

i-10
Yes

Figo 1.2 Duratec ZXI

Yes

Beat
Yes

Wagon R

Yes

Child Safety Lock Power Window

Yes

Yes

Yes

No

No

Yes

yes

yes

no

yes

yes

Yes

Rear Defogger

Yes

No

No

Yes

Yes

Yes

Our recommendation
Wagon R vx I:

Why Wagon-R Vx i
Excellent Safety and Security Features
Highest Fuel Efficiency Good After Sales service as this car is been in the

market for a very long time. Largest number of service stations and dealers. 30 dealers in Delhi & 3 dealers in Noida Low turning radius- best suited for metropolitan cities (4.6 mtr)

Post Purchase Behavior

To ward off This phenomenon We can offer you this:
You can check the consumer reactions after having

Wagon-R at Mouthshut.com. Most of them are highly praising. Also this Brand is been in the market for very long time (since1999).So This brand has evolved over the time. JD Power has also spoken highly of Maruti suzuki After Sales service. So, You can Relax!!