MAHINDRA & MAHINDRA GROUP

INTRODUCTION
In 1945, two enterprising brothers named J.C. Mahindra and K.C. Mahindra joined forces with Guam Mohammed and started Mahindra & Mohammed as a steel company in Mumbai. Two years later, India won its independence, Guam Mohammed left the company to become Pakistans first finance minister Entered automotive manufacturing in 1947 to bring the iconic Willis Jeep in India.

INTRODUCTION
Keshub Mahindra - Former Chairman

Anand Mahindra Chairman and Managing Director

 US $15.4 billion multinational group with more than 144,000 employees in over 100 countries across the globe. New global brand name Mahindra Rise

CORE BUSINESS

AUTOMOBILE SECTOR

TWO WHELLER

DURO/ DURODZ

KINE

COMMER CIAL
UTILTY VECHILE/ TRUCKS MAXI/GIO/ALFA

PASSENGER
SUV / MUV Scorpio / bolero/ xylo.

AUTOMOBILE INDUSTRY
Emerging sector and has a potential to improve it.
The increasing GDP and economical resources have boost up during the last decade which has increased purchasing power of the Indian peoples. Indian Passenger Car Market Analysis, the passenger car market, which constitutes around 78.5% of passenger vehicle sales.

KEY PLAYERS
1. TATA MOTORS

Market Share: Commercial Vehicles 63.94%, Passenger Vehicles 16.45%. Tata Indica, India's first fully indigenous passenger car. Tata Ace, India's first indigenously developed mini-truck.
2. MARUTI SUZUKI INDIA.

A subsidiary of Suzuki Motor Corporation of Japan. Market Share: Passenger Vehicles 46.07%. Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara.

KEY PLAYERS
3. Hyundai Motor India

Hyundai Motor India Limited is a wholly owned subsidiary of worlds fifth largest automobile company. Market Share: Passenger Vehicles 14.15%. number one exporter of passenger car of the country for the sixth year in a row. i10, i20, Verna, Sonata, Accent etc.
4. Mahindra & Mahindra

Market Share: Commercial Vehicles 10.01%, Passenger Vehicles 6.50%. mainly engaged in the Multi Utility Vehicle and Tractors. expanding its footprint in the overseas market with - XYLO

Key Factors influencing Automobile Industry

Consumer Sentiment Index Domestic Goods Price Metal/ Iron and Steel Import and Export Taxes (Duties) / Motor Vehicle Tariffs World Price Energy/ Crude Oil

SWOT ANALYSIS

CORPORATE STRATEGY
Federated structure enables each business to chart its own success. Economies of scope. Economies of scale. Add value to shareholders

THANK YOU