SUBMITTED BY Kiran Kamble Bhagyashree Navneet Dyaneshwar Shinde Sandeep

CONTENTS
INTRODUCTION HISTORY LOGO CONCEPT PRODUCTS PRICE PLACE PROMOTION DISTRIBUTION CHANNELS

 Type :
Industry: Founded: Founder(s) :

Public

Semiconductors 1968 Gordon E. Moore Robert Noyce Headquarters : California,United States Area served : Worldwide Key people: Jane E. Shaw (Chairman) Paul S. Otellini (President and CEO)

INVENTIONS
1970 The development of DRAM

1971 First microprocessor called the Intel 4004

1972 One of the worlds very first microcomputers 1974 The first general purpose microprocessor is

introduced to the world 2000 The worlds very first Intel 1 gigahertz processor

HISTORY
An American global technology company The world's largest semiconductor chip maker,

Founded by Gordon E. Moore who is also a physicist and

chemist. Accompanied by Robert Noyce, also a fellow physicist and co-creator of integrated circuitry. After both had left Fairchild Semiconductor.

CONTD
Companys Name : Moore Noyce
Heard as More Noise . Idea was quickly dropped and the pursuit of a more

suitable name one which was not associated with a bad interface. NM Electronics was shortly thereafter chosen and used for nearly a year. Name change to Integrated Electronics, or INTEL for short.

LOGO CONCEPT

PRODUCTS
Processor
Mother Board Chipset : Notebook , Desktops Cable Modem : STB , EMTA Embedded Processor : Xeon , Core ,Atom Ethernet Products : 10 Gigabit Controller Software Products Wireless Products Workstations

PRICE
PREMIUM PRICING :

on new processors COMPETITIVE PRICING : on older processors If Intel chips were available at discount , it would be suicidal for brandeven in recession time. New range of coprocessors are aimed not only at corporate sector but also in home market. Expansion mode. To make most of its branding by not charging a premium but competing the other processor in terms of quality alone.

PLACE
Reseller Distributor Logo

PROMOTION
Push Strategy :
Image and end consumer pull effect Joint Intel marketing campaign incentive Pull strategy : Indirect through Intel campaign

Direct through media