brand leverage

The Buzz on

Social Media
marketing
WHERE STRATEGY AND EXECUTION MEET

Workshop Mindset
Planning your social media presence What social platform(s) is best for you Getting Started Relevant Content Creation Ways to increase fans Efficiency & Effectiveness Staying competitive and & ahead of the curve

Createshareexchange

Createshareexchange

Introduction
Your Name
Business Something about you

Something about your business

What do you hope to gain from this workshop?

Createshareexchange

4 Full Service Advertising and Marketing Communications Agency with Digital Expertise We are strategists first, focusing on ROI and brand exposure Social Media Strategists Center of Excellence services fully integrated with both traditional and no-traditional marketing vehicles Real-time reporting, tracking and monitoring offered in all digital services Design, programming and content created by people who understand brand development and identity, direct response marketing and effective communications

a little about TEG - storefront

Full Service Advertising Agency Minority, veteran, woman owned

business Steady organic growth of 28% over last year

Brand Communications - personality Social Etiquette

Createshareexchange

Facebook Customization

Createshareexchange

Digital Marketing Management aka Social Media

Digital Management consists of strategically organizing social data that can be analyzed for leverage in the execution of a branded social voice.

Our goal is to build loyal followers, position our business in the market and build brand reputation.

Createshareexchange

Createshareexchange

brand leverage

The Buzz on

Social Media
Challenges
WHERE STRATEGY AND EXECUTION MEET

What is Social Media?

Content Engagement Listening Monitoring Measuring Sharing distribution & Promotion Intelligence Insights Sentiment Influencing

Analysis
Reputation Community

Branding Training Recruiting Structure

Building

Tools

TOOL FOR CONVERSATION

Createshareexchange

10

Success lies in the simple fact that it allowed us to

expand something we did anyway:

socialize

Social media has given us the ability to break

through the geographic and physical barriers and connect on an accessible 24/7-sharing platform with immense outreach capabilities

Opportunities for revenue streams

Createshareexchange

11

Content as Advertising True or False:

Content marketing is the same as Advertising?

Createshareexchange

12

True or False: Content marketing is the same as Advertising? FALSE

Content resides on owned or earned media Content marketing is pull rather than push strategy; the content does not interrupt it attracts If there is a media buy involved, its advertising

Createshareexchange

13

True or False: Social Media Strategies should be created with the end in mind?

Createshareexchange

14

True or False: Social Media Strategies should be created with the end in mind? True:
Strategic planning provides insight on costs and financial feasibility Starts with the end in mind but always consider aliment and monitoring Think about your team that will assist with execution Try not to confuse strategy with marketing

Createshareexchange

15

Time
Resources Budget

Customer Service
Platforms recommend start

out slow

Createshareexchange

16

The Big Four, Twitter, Facebook, LinkedIn and

Google+. They have had an incredible impact on almost all aspects of our lives social, economic and even political. A closer examination of The Big Four shows some universal characteristics but their combined sophistication and audience outreach have outpaced literally hundreds of rival social networks
Createshareexchange

17

Brands must set goals and success metrics prior to

entering the game

Likes, tweets, social actions, reviewsetc

Whatever the medium know your metrics

Success look like? Personality

Createshareexchange

18
Platform Facebook Twitter LinkedIn YouTube Yelp Word Press Blog Instagram Pinterest Usage A social utility that connects people with friends and others who work, study and live around them Short sweet messages Reputation building Video Sharing Product Reviews Content Sharing An online photo-sharing/social networking services that enables the user to take picture and apply digital filters and share them. A content sharing service that allows members to "pin" images, videos and other objects to their pinboard Multilingual social networking identify service; second largest social networking site in the world, having passed Twitter in January 2013. Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.[5] A blog (a portmanteau of the term web log)[1] is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). IIFM

Google+

Blog

Createshareexchange

19

Whats really good?

1.
2.

3.

4.

Conversion Rate - # of comments and replies per post Amplification Rate The number of shares or retweets per post Applause Rates The number of likes, favorites or +1 per poststhese should be looked at as endorsements Economic Value the number of times people go to your hub or home base (storefront) to do business with you.

4 Social Media Measurements:

Aninash Kushik, Digital Marketing Evangelist for Google

Createshareexchange

20

Tools & Innovation

SaaS Manage content into one dashboard for streamlined socialization

Posts on social platforms: Facebook, Twitter, Pinterest, Video Sharing on YouTube Twitter Short sweet messages Pinterest a picture is worth 1000 words LinkedIn Reputation building Yelp Product Reviews

Createshareexchange

21

Key Takeaways
Social media marketing strategies

differ before and during your event Audiences are dealing with a fourScreen world; Tap social media to help them focus on the screen that most important for that moment You need a strong and flexible social media content hub Clarify your social media strategy; master the for key measures and success will follow
Createshareexchange

22

An airplane travels from New York to Chicago is off course 98% of the time, however, still it gets therewhy?

The pilot is always adjusting his destination in mind. You must listen to your best audience and tweak what you do to keep your content in their sweet spot.

Liz Strauss Social web strategist

Createshareexchange

23

Thank you www.theexecutiongroup.com www.facebook.com/theexecutiongroup www.twitter.com/executiongrp www.tegblog.com www.linkedin.com/theexecutiongroup

Q&A
Createshareexchange