Distribution Strategies Execute Will Whisky Help

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。一般有两种复制方法 :
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 在幻灯片浏览视图下，选择你要复制的幻灯片单页，然后复制、粘贴到新的
文档里，当然也是在浏览模式下
Doc. number to be entered by "Header and Footer" 2

使用指引
 标题和正文在模版中已经预设，所以你只需要应用即可。应用时选择菜单中格式
中的幻灯片版式。你即可选择你需要的版式，再填入文字
 按增加缩进量，文字缩进一级后字体大小和粗细或项目符号会自动改变
 行间距也是预设的，不要按两次回车以增加行间距
 记住，复制是最有效而准确的方式将一个对象的格式应用到另一个上。所以如果
你要插入一个新的对象如文本框，并且对格式不那么确定，请从工具文档中复制

使用指引
一些“要”和“不要”
 不要在按照文本自动调整格式下输入文本，在编辑时会很难调整
 文本中排列间隔不要用空格，而用 tab 键：
The upper triangle controls the indentation These triangles

of the first line of a paragraph control the level 2 text
Table mark controller 1 2
The bottom triangle controls the Table mark

indentation of the second and the
consequent line of a paragraph
 不要在一个文本框中输入太多的文本，以后将很难修改格式

使用指引
 定制你的工具栏可以显著提高制作速度
 在菜单中选择工具栏定制，将出现如下的对话框，选择其中常用的图标置
于桌面的工具栏上： Tools Change Font SizeFont Formatting Zoom Order tools
Text Align
Font Size Pick up and

apply format
Font Rotate tools
Group and ungroup

Most
Frequently Color tools
Used Shapes
New Text Box
Line Indent tools
Formatting
Bullets
Tools
Shadow Tools
Ruler
Align Tools

使用指引
 以下的快捷键都是在左手操作的，当你右手使用鼠标时这些快捷键将极为方便。
请经常使用以便记住：
 Ctrl-C: 复制
 Ctrl-X: 剪切
 Ctrl-V: 粘贴
 Ctrl-S: 保存
 Ctrl-A: 全选
 Ctrl-Z: 撤销
 Ctrl-D: 复写
 用鼠标移动对象十分方便。但是需要垂直或水平移动的时候可同时按住 Shift 键
 如果你需要复制对象到指定地方，按住 Ctrl 移动即可复制。同时按 Ctrl 和
Shif 可以使复制的对象和原对象垂直或水平

使用指引
 移动鼠标以选中对象。但是当对象没有填充内容是只有点中边框才能选中，而边
框又不易看到。所以除了矩阵和表格一般可将对象填充颜色设为白色
 如果想选中分散的对象，按住 Shift 键然后选中一个一个对象
 按住鼠标左键拖动覆盖住你想选择的多个对象，你能选中拖动区域内所有的对象
。结合 Shift 键可以十分方便地选中一些小的或隐藏的对象
 快捷键 Ctrl-A 可使你选中幻灯片中所有的对象或者文本框中所有的文本
 按住 shift 击中文本框的任一部分，你便能选中整个文本框
 在文本框中，按击鼠标左键三次可选中整个段落；两次选中词或词组。

Project name or document title
(max. two lines)
– Type of document –
Client name
(max. two lines)
Location, date of presentation (month day, year)
Doc. number to be entered by "Header and Footer" Project name or document title | Date (month day, year) 8
Content Page
A. Chapter ??
1. Sub chapter ??
1.1 Section ??
B. Chapter ??
1. Sub chapter ??
1.1 Section ??
C. Chapter ??
1. Sub chapter ??
1.1 Section ??
This document was created for the exclusive use of our clients. It is not complete unless supported by the underlying detailed analyses and oral presentation. It must
not be passed on to third parties except with the explicit prior consent of RittenHouse & Partners.

A. Chapter page (after chapter point: 4 "space bars")
Action/reaction
… …
• … • …

Action/reaction

Action/reaction

Against the tide/with the tide
Against the tide With the tide
... ...
... ...
... ...

Balance/imbalance
• … • …

Balance/imbalance
• …
• …

Balance/imbalance
• … • …

Bar chart
Graph Title
Label 7 501
Label 6 432
Label 5 238
Label 4 189
Label 3 167
Label 2 130
Label 1 124

Chances/risks
• … …
• …

Change of direction
Moment of directional change

China map
Box Title
Level 1 text
• Level 2 text
- Level 3 text

Circulation (2 factors)
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Columns and tables
Column Title 1 Column Title 2 Column Title 3
Category 1 • Type your phrases and • Type your phrases and • Type your phrases and
sentences here sentences here sentences here
• Type your phrases and • Type your phrases and • Type your phrases and

Column chart
You can put your points here in the header of the box
Graph Title
600 CAGR
??%
501
500
432
400
300
238
189
200 167
124 130
100
0
Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Label 7

Column chart
Header Header
Graph Title Graph Title

Unit Unit
189 189
167 167
130 130
124 124
Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4

Column chart
Graph Title
Unit Column 1 Column 2

X,000
000 Total 000 000
X,000 000 Category 1 000 000

000 Category 2 000 000
X,000 000 Category 3 000 000
Series 1
000 Category 4 000 000
Series 2
X,000
000
X,000 000 000
000 000 000 Category 5 000 000
000 000
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X,000
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Label Label Label
Series 1 Series 2

Column chart
Sub Title Sub Title Sub Title
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Dash Line
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Label Label Label Label Label Label Label Label Label
Series 1 Series 2 Series 3

Conflict
… …
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Conflict

Consequences (2)
... • ...
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Consequences (3)
... • ...
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Consequences (4)
... • ...
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Consequences (5)
... • ...
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Consequences (2)
… …
• … • …

Consequences (3)
… … …
• … • … • …

Consequences (4)
… … … …
• … • … • … • …

Consequences (5)
… … … … …
• … • … • … • … • …

Consequences
1 …
2 …
3 …
4 …
5 …
6 …

Consultants profil (English), [Firstname Lastname]
Position: ……………….. Year of birth: ……………….. Nationality: ………………..
Languages Professional experience Methodological competence
• … Since … • …
10/1992
Education
1990–1994 …
Industry competence Key projects
• … • …
Updated: MM/YY
Cooperation

Cooperation

Cost breakdown chart
Unit
Gross
Value Component (%)
Margin
Value Component (%)
Value Component (%)
Cost
Value Component (%)
Value Component (%)
Value Component (%)

Dead end

Dependance

Development

Dice

Direction

Factors (2)
… …
• … • …

Factors (3)
… …

Factors (3)

Factors (3)
… …

Factors (4)
• … • …
…
• … • …

Factors (4)
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Factors (4)
• … • …
…
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Factors (4)
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…
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Factors (6)
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Factors (6)
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Factors (8)
… …
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… …

Factors (4)
… …
… …

Factors (5)
… …
… …

Factors (5)
• … • … • … • … • …

Feedback
• … • …

Feedback
• …

Feedback

Feedback

Feedback

Filter
… …
• … • …

Filter
Initial situation
1. Criterion
2. Criterion
3. Criterion
Result

Flexibility

Flexibility
Intention Ability
Flexibilty

Flexibility

Focus – expansion
… …
… …
… …
… …
… …
… …
… …
t t

Growth

Guidelines

Harmony

Hurdles and brakes
Company
X
…
…
…

Impact
...
... ...
...
... ...
...

Influence (1 factor)
• …

Influence (2 factors)
• … • …




… …
… … …
… …

Input/output
• … • …
• … • …
• ... • ...

Interaction

Margin chart
Index
100% 000
?%
?%
?%
000
?% ?%
000
Total in
?%
Value
?%
000
000 ?%
?%
?%
000
Label Label Label Label Label

Label Label Label Label Label Label

Matrix
… … … … …

Matrix
… … … … …

Matrix
Scale
Level 1 text Level 1 text
• Level 2 text • Level 2 text
- Level 3 text - Level 3 text
Dimension 1
Scale
Scale Scale
Dimension 2
Matrix
Content
Label
Dimension I
Content Content
Label
Content Content
Label
Label Label Label
Dimension II

Measures plan – planned activities
Overview: …
Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk
Activities Comments
... ... ... ... ... ... ... ... ... ...
• … • …

Measures plan – planned measures
Activity: … As of: …
Objective: Results:
• … • …
Responsible: … Support: …
Measures: … ... ... ... ... ... ... ... ...
• …

Measures plan – planned individual steps
Measure: ... As of: …
Form of Dura- Dead- Pro- Com-

No. Individual steps Responsible Support Start
result tion line ject pleted
1. ... ... ... ... ... ... ... ... ...

Models
Key Steps Sources
Level 1 text
Step 1 • Type your phrases and sentences here
• Level 2 text

Moon chart
Bar
Bar
1 1
Arrow
Ball

Multipliers
... ...
+ +
• …
+ +
+ +
+ +
+ = Projektteams

Multipliers

Mutuality

Mutuality
… …
• … • …

Obstacle

Obstacle
... ...
• … • …

Obstacle

Organizational and flow chart
Text Text Text Text Text Text
Text Text Text Text Text Text

Marketing Organization
Dimitri
Panayatapolous
Haircare Toothpaste/Soap Laundry Skincare/Paper
Brad Casper Vacant Vacant Virginia Lee

General Manager* General Manager General Manager Vice President*
Rene Co Ken Doi Robin Oxendine Randall Beard Peter Foyston Marketing
Marketing Director Marketing Director Marketing Manager Marketing Director Marketing Manager Manager
Media &
New Head & Professional Zest JV
Pantene Jiehua Rejoice Crest Safeguard Ariel Tide Ulan Whisper Commercial
Brand Shoulders Marketing Camay Brands
Production
Assistant Brand Manager, 2-5 per Brand
School Nurses for

Program School
Group Program

Process Map
Market Feasible
Archetype Scenarios
Asia Whisky
Model • India
Opportunity
• Sizing • China Develop
Assessment
• Pricing • Philippines Objectives &
Strategies
• Financial Goals
Are there
opportunities Determine Yes • Market Priorities
for whisky in Whether to • Acquisition or Execute
the rest of the Proceed Organic Growth
world? Further
Competitive Models • Product/
Marketing/
Success Distribution
Requirements Strategies
Market Results Bacardi
Strategy Will whisky
Overlap help to build
Bacardi Bacardi rum
Strategy globally?

Option
1 2 3

Option
1 2 3 4

Option
quit develope

Penetration

Pie chart
Header Header
Chart Title Chart Title

Label Label
% %
Label Label
% %
Label Label
% %
Label Label Label Label

% % % %
100%=XXXX 100%=XXXX

Pie chart
Chart Title Header
Label Level 1 text

%
• Level 2 text
- Level 3 text
Label
%
Label
%
Label Label
% %
100%=XXXX

Pie chart
Label Label
% %
Label Label
% %
Label Label
% %
100%=XXXX Label Label Series 1 Label Label 100%=XXXX

% % % %
Series 2
Series 3
Label Label
% %
Label Label
% %
Label Label
% %
100%=XXXX Label Label 100%=XXXX

% %

Plus/minus
... ...
• … • …
• … • …

Plus/minus
... ...
• … • …
+ –

Plus/minus
• …
• …

Plus/minus

Plus/minus
• …
• …

Portfolio
– +
Portfolio
++
– + ++
Pressure

Pressure

Pressure

Prioritization
Prioritization

Process
… … … … … …

Process
1 2 3 4
… … … …
1 2 3 4 5
… … … … …

Process – decrease
1
…
2
• …
…
3
• …
…
4
• …
…
5
• …
…
• …

Progress

Project
Phase I Phase II Phase III
• … • … • …

Project
Phase I Phase II
1 2 3
… … …
• … • … • …
4
…
• …
… weeks … weeks

Project procedure
Phases Project features Time required
1 2
... ...
Phase I • … • …
…
weeks
...
3
...
Phase II • …
…
weeks
...
4
...
Phase III
…
• …
weeks
...

Puzzle
3 parts
1 2 3 =
To apply color, ungroup the object,
then regroup it afterwards

Redesign (Cube)
Redesign does not mean:
Solving individual problems
But:
Creating a comprehensive solution

Redesign
Actual situation Target solution
"Shot gun" "Marksman" "Automatic pistol"
• Open fire in an uncontrolled • Lengthy sighting • Rapid sighting

manner • Good but rarely optimal • Swift feedback
• Rather dissatisfactory result result • Hit bull’s eye after a few
• Not appropriate for dynamic interactive shots!
environment and target

Resistance
... ...

Restructuring
Restructuring does not mean ... But ...
Improvement of liquidity Structural Reduction in

change personnel
Cost reduction
Positioning on Cost reduction
the market
Reduction in personnel
Improvement of
liquidity
Structural change
Positioning on the market

Rethink

Separation
• …
• …
• …

Separation
...
• …
... ...

Separation
• …
... ...
• … • …

Spinning off parts of a company

Storyboard
… …
• … • …
… …
• … • …

Storyboard
… … …
• … • … • …
… … …
• … • … • …

Strengths/weaknesses
Tomorrow
Today • …
• … • … Strengths
Strengths • … • …
• ... • ...
• … • …
• … • … Weaknesses
Weaknesses • … • ...
• …

Table

Table
… … … … …

Table
… … … … …

Table

Target (1 factor)
• …

Target (2 factors)
… • …
… • …

Target (3 factors)
… • …
… • …
… • …

Team organization
...
Client RittenHouse
• N. N. • N. N.
• N. N. • N. N.
...
Client RittenHouse
• N. N. • N. N.
• N. N. • N. N.
... ... ... ...
• ... • ... • ... • ...

Text blocks (2)
... ...
• … • …

Text blocks (3)
... ... ...
• … • … • …

Text blocks (4)
... ... ... ...
• … • … • … • …

Text blocks (5)
... ... ... ... ...
• … • … • … • … • …

Text blocks (2)
... • ...
... • ...

Text blocks (3)
... • ...
... • ...
... • ...

Text blocks (4)
... • ...
... • ...
... • ...
... • ...

Text blocks (5)
... • ...
... • ...
... • ...
... • ...
... • ...

Text blocks (3 + 3)
... ... ...
• … • … • …
• … • … • …
• … • … • …

Text blocks (3 + 4)
... ... ... ...
• … • … • … • …
• … • … • … • …
• … • … • … • …

Text in box
Box title Box title

Box title
Level 1 text
• Level 2 text
- Level 3 text

Text in box
Box title Box title Box title
Level 1 text Level 1 text Level 1 text

• Level 2 text • Level 2 text • Level 2 text
- Level 3 text - Level 3 text - Level 3 text
Box title
Level 1 text
• Level 2 text
- Level 3 text

Text in box
Phase Name (Title Case)
Box title Box title Box title
Level 1 text Level 1 text Level 1 text

Phase I
• Level 2 text • Level 2 text • Level 2 text

- Level 3 text - Level 3 text - Level 3 text
Phase Name
Box title
Phase II
Level 1 text
• Level 2 text
- Level 3 text

Timetable
Month ...
Issues Wk ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
• …

Value-added chain
Company
Supplier Customer
Development Production Sales Distribution

Vision
Vision

Waste of resources – problem
Problem 1 Problem 2
Problem 3 Problem 4

Waste of resources – solution
Solution to Solution to
problem 1 problem 2
Solution to Solution to
problem 3 problem 4

As a short-term cash-cow, more public products are expected to
be sole in contributing to the early break even
• Current sales of Long-term prospect

public products
account for 38% of
Geberit gross sales • The market size for public products
turnover itself is limited and shrinking
• Limited number of targeted high-end
• Project selling • High unit price hotels and buildings for Geberit
only
• High profit • Many competitors within the industry
• Purely import Short-term margin
• Doesn’t take up sales-up • Lack of one-set solution
much corporate potential
capacity
• Combined selling approach is
becoming difficult (e.g. Kohler to
whom Geberit used to provide
electronic produces and sell in
• Strong Swiss brand
projects has launched its own
with original import
concept electronic products
• Market size for Geberit public

products is limited
Source: Geberit, RB&P analysis

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标题

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The upper triangle controls the indentation These triangles

Table mark controller 1 2

The bottom triangle controls the Table mark

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Font Size Pick up and

Group and ungroup

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Location, date of presentation (month day, year)

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Against the tide With the tide

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Moment of directional change

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…………… …………… ……………

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Column Title 1 Column Title 2 Column Title 3

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Graph Title Graph Title

Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4

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Unit Column 1 Column 2

X,000 000 Category 1 000 000

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Sub Title Sub Title Sub Title

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Label Label Label Label Label Label Label Label Label

Sub Title Sub Title Sub Title

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Label Label Label Label Label Label Label Label Label

Series 1 Series 2 Series 3

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