Olga Keliy Kim Buechner Joshua Abraham Nawrid Binta Jahan

Project Objective Project Organization

Poject Stages
Project Time Frame Cost Estimation
O.Keliy, K.Buechner, J.Abraham, N.B. Jahan 2

Landau? Karlsruhe? Frankfurt? The best Zoo in the Rhein-Neckar-Region is WORMS We, as a project group, do not have a real budget for marketing campaign.

O.Keliy, K.Buechner, J.Abraham, N.B. Jahan

Olga Keliy Project Manager

Kim Buechner SubProject Manager SubProject: Marketing Research Questionnaire

Joshua Abraham SubProject Manager Sub Project: Promotion Advertising & IT Promotion General Advertising

Nawrid Jahan SubProject Manager SubProject: Finance & Risk

Strategy & Information Collection

Results & Suggestions

Budget Calculatio n Risk analysis

O.Keliy, K.Buechner, J.Abraham, N.B. Jahan 4

Tour to the Collecting Information Questionnaire Survey Promotion Campaign Tiergarten for FH Worms Student

Suggestions/ Recommenda tions

O.Keliy, K.Buechner, J.Abraham, N.B. Jahan

Task
Competitors research

Current Status

Deliverables

Achievements
Zoo Landau, Zoo Karlsruhe, Wildpark Ludwigshafen, Zoo Frankfurt 19 000 visitors per month; Annual marketing budget 15 000 EUR; Monthly maintenance cost around 150000 EUR; Population in the region 2,63 mln Agreements with Wormser Zeitung, Nibelungen Kurier, Wochenblatt, Die Rheinpfalz

Tiergarten Worms research

Marketing activities

To analyze competitors in the region, collect important information, to find out existing marketing activities of the Tiergarten Worms

Done

In process

Delay
O.Keliy, K.Buechner, J.Abraham, N.B. Jahan 6

Task
See how well known the Tiergarten is Comparison with different institutions What do visitors like and what are they missing

Current Status

Deliverables
To find out how well known the Tiergarten is compared to other institutions in the region. To find out how people rate the Tiergarten in comparison to the other institutions.

Achievements

see following pages see following pages

see following pages

Done

In process

Delay
O.Keliy, K.Buechner, J.Abraham, N.B. Jahan 7

1.

2.
3.

4.

5.
6. 7.

8.
9.

From which of the following facilities have you heard? Which of the following facilities have you visited? How did you like the facilities you have visited? (Rating 1-5) What do you like at the Tiergarten Worms? What are you missing at the Tiergarten Worms? How do you rate the species diversity in Worms? How do you rate the price/performance ratio in Worms? How far away do you live from Worms? How old are you?

Task
Publish posters at the FH Worms Including information Placing fliers at the FH Worms

Current Status

Deliverables

Achievements
Negotiations process with FH representatives is still on. Delay due to Christmas and New Year holidays

Promotion of the demo-page in Facebook

Done In process

To promote the Tiergarten in social networks and in the FH Worms

51 likes from people all over the world

http://www.facebook.com/TiergartenWormsv2

Delay
O.Keliy, K.Buechner, J.Abraham, N.B. Jahan 12

The wildlife park Ludwigshafen Rheingnheim Area: 30 Acres 30 Species , 200 Animals More than 50 individual events: Highlights-Easter Egg Search Includes restaurants, picnic spots & retail outlets.

Pros: Good Connectivity Public Transport Wildlife Park - Action Programme 2013 Animal Adoption Program Friends of Wild Park LU Rheingnheim Association Cons: Restrictions - Dogs not allowed. Pricing
Children under 3 years Children 4 to 12 years free 1, -

Children and adolescents aged 13 years 2, - Students, disabled and pensioners with ID Adult 3.20,

Area: 32 acres 600 species, 4500 animals Sub dived target groups regions within the zoo for families, teachers, children & for seniors. Wide range of programmes , festivals & exhibitions, Initiatives: promoting conservation ,and a dedicated & active educational department. Expansionary phase :
New additions: Black Howler Monkeys , Spectacled bear Aded enclosures , new entrance gate ( Under Construction)

Major sponserships agreement & development programs. Pricing:

Adults Children Adults (with Frankfurt Card) Families 8, - 4, - 1, - 20, -

40 35

Percentage of visitors

30
25 20 15 10 5 0 0 -11 12 - 15. 16 -24 25 -34 35 -55 55+

Age Category

20,000.00

18,000.00
16,000.00 14,000.00 12,000.00 10,000.00 8,000.00 6,000.00 4,000.00 2,000.00 Vistors

Jan Aug

Apr

Jun

Nov

Jul

Mar

Sep

Feb

May

Dec

Oct

Media Breakdown

20%
1. Online Media

8%
5%

67 %

2. News paper Inserts 3. Press Coverage 4.. Other

Task
Tour to the Tiergarten Done

Current Status

Deliverables
To capture the student audience

Achievements
IBA and Erasmus students went

In process

Delay

O.Keliy, K.Buechner, J.Abraham, N.B. Jahan

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Survey based recommendations

Viable Solutions Plan for Future! I will do that later Kim

O.Keliy, K.Buechner, J.Abraham, N.B. Jahan

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O.Keliy, K.Buechner, J.Abraham, N.B. Jahan

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Estimated Budget Description

Quantity (hour) Unit Cost (Euro) Total Cost (Euro)

Actual
Quantity (hour) Total Cost Difference (Euro)

Project Monitoring & Tour organising

Questionnaire Information collection Sub total

Project Manager
150 11 1.650,00 105hr 1.155,00 495,00

Marketing Research
60 45 10 10 600,00 450,00 1.050,00 85hr 850,00 200,00

Promotion in Internet

Marketing and Promottion

62 45 9,50 9,50 589,00 427,50 1016,50 85hr 807,50 209,00

Promotional Alternatives Sub total

Finance
Risk Assessment Cost and Time analysis Financial Activities
13 50 75 9,50 9,50 9,50 95,00 380,00 712,00 1.187,50 4.904,00 85hr 360hr 807,50 3620,00 387,00 1291,00

Sub total Grand total

O.Keliy, K.Buechner, J.Abraham, N.B. Jahan

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Risk impact/ probability chart

High
Probability of occurance

Gap 5 risk

Lack of proper
Communication Little participation Insufficient budget Inadequate qualification Reluctant customers Weather change

Low

Impact of Risk

High

O.Keliy, K.Buechner, J.Abraham, N.B. Jahan

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Gap 5 risk

Lack of proper communi cation

Little participa nt

Insufficie nt Budget

Inadquate Qualificat ion

Reluctant customer

Weather change

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