ENTREPRENERURSHIP

Presented By: Damini Singh Meenakshi Saharan Meenal Singh

Women Entrepreneurs may be defined as the women or a group of women who initiate, organize and operate a business enterprise. Government of India has defined women entrepreneurs as an enterprise owned and controlled by a women having a minimum financial interest of 51% of the capital and giving at least 51% of employment generated in the enterprise to women. The entrepreneurial style adopted by women are different from that of men.

GUESS

WHO IS THE ENTREPRENUER?

Love her or hate her, but you cannot ignore Ekta Kapoor!
Ekta Kapoor is an Indian television and film producer. Ekta, who is known to be the Queen of Soap Operas in India, is the Joint Managing Director and Creative Director of her production company, Balaji Telefilms.

Personal life

Was born on 7th June, 1975 to the superstar of India, Jeetendra and Shobha Kapoor. Studied at the Bombay Scottish School in Mahim and went to Mithbai College where she completed her degree of Bachelors of Commerce According to Ekta, her childhood was materially easy but emotionally difficult. She was an avid television watcher. Turning Point in Ekta Kapoor's life came in the early 1990s when a non-resident Indian, Ketan Somayya, approached her father and requested him to make some software for the channel he wanted to start. Ekta's father asked her to take up the responsibility of making the software

Started her career at an early age of seventeen. Started with the shoots of Kailash Surendranath, the ad and feature filmmaker - but failed. After forming the Balaji Telefilms, made six pilots and three episodes, in the year 1994, but to her bad luck all of them were rejected. Come back in year 1995 with a family comedy show HUM PAANCH. More comedy and family entertainment shows along the 90s as Mano Ya Na Mano (1995), Dhun Dhamaka (1996),Captain House (1998), Padosan (1998), and Itihaas (1997- 99), but none of them had a major impact. It was only around the year 2000, that Ekta managed to catch and ride the wave of satellite television revolution in India, to astounding results with her best series of K

The K Phase

Her daily soaps begins with the letter K because she was superstitious that it brings her a good luck. Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii, both launched in 2000 and are the best popular show of that time. Other K Series: Kalash(2001), Kaahin Kissii Roz (2001), Kkusum (2001) Kabhii Sautan Kabhii Sahelii (2002) Karam Apnaa Apnaa Kasamh Se Kasautii Zindagii Kay

Soap Opera Queen

38 of the 50 top shows on Indian channels was hers. Serials like KyunkiSaas Bhi Kabhi Bahu Thi, Kahaani

Ghar Ghar Kii and Kasautii Zindagii Kay, attracted TRPs of the kind that was unheard of and earned loyal and lasting viewership. Over 15,000 hours of television content on the airwaves, since the inception of Balaji Telefilms. Over 80 distinct television programmes across six different languages. Her serials aired on many Indian channels such as Star Plus, Zee TV and Sony Entertainment Television.

DECLINING PHASE
By 2008, the popularity of a number of her soaps began to decline. TRPs decreased to a massive extent for her landmark show, Kyunki Saas Bhi Kabhi Bahu Thi, which by this time was felt by the public at large overstretched and hard to digest, with such plot devices as multiple deaths, kidnappings, and even reincarnations A slew of cancellations followed like Kahaani Ghar Ghar Kii, and Kasautii Zindagii Kay.

EKTAS BIG SCREEN RELEASES

2003- Kyo KiiMain Jhuth Nahin Bolta, Kuch To Hai 2004- Krishna Cottage 2005- KyaKoolHai Hum 2007- Shootout at Lokhandwala 2008- Mission Istunbul 2008- EMI-Liya Hai Tou Chukana Parega. 2010- Love Sex aur Dhoka. 2010- Once Upon a Time in Mumbai 2011- Ragini MMS She produced many other critically acclaimed movies such as Shor in the City, The Dirty Picture, Kya Super Kool Hai Hum, Shootout at Wadala, Ek Thi Dayaan, etc.

MANAGERIAL ROLE OF EKTA

The joint managing director of Balaji Telefilms The creative head of the super-successful content factory She claims that she isnt here to please the critics "If they like my films, so be it," And keeps an eye firmly on what the audience wants "The viewer matters more than anyone else. The big screen has given her far greater scope for creative adventure than television ever could, a fact that is reflected in the kind of films that she backs. In the bargain, she is acquiring quite a reputation for being a good judge of quality.

ENTREPRENEURIAL STYLE
Ekta was a completely hands-on manager. She was closely involved with every aspect of her serials, be it the script, cast, sets, the dress and make-up of the characters, or the marketing of serials. She did not actually write the scripts of the serials but supervised a team of associate creative directors and executive producers, who wrote them. She personally auditioned the actors who played the various parts in the serials, as she believed she had a knack for choosing the right faces for the right parts.

EKTA AND BALAJI TELEFILMS

Joint Managing Director since November 2004. She has been with the company ever since its existence. Listed in the top 50 most powerful Indian Women by Femina (March 07), Ekta commenced as a Producer and Creative Director at the age of 19 years. Ekta has been bestowed by the Ernst & Young (E&Y) Startup Entrepreneur Of The Year award in 2001 and Hall of Fame Award at The Indian telly Awards 2006.

CONTROVERSIES IN HER LIFE

I've always been the controversy queen --EKTA KAPOOR

 Balaji sent a cordial invitation to Kolkata-

based self-proclaimed Wiccan priestess, author and social activist Ipsita Roy Chakraverti, asking her to be a part of the movies promotional campaign. In response, she not only refused, but also signed a petition to the President stating that the film will incite violence against women and lead to further witch hunts which are already rife in our rural areas. Also, she reasoned that the portrayal of witches in the film supports the age-old prejudice of burning women after branding them as witches. It is one of the rare cases where the President has taken cognizance of a compliant against a Bollywood film.

Jhoda Akbar in Controversies.

The makers of the show had been accused for distorting historical info and displaying the Rajputs in unhealthy light in the serial. Claims: Akbar has been demeaning the Rajputs every second on this show. Apart from that, they have someone called Jodha, a lady who never existed at all. The show is damaging the image of Rajputs. The makers of Jodhaa Akbar have clearly mentioned in the disclaimer that the serial isnt based on historical facts.

EKTA KAPOOR CHALLENGES THE REAL RAGINI

Deepika, the real Ragini, claimed that only the paranormal activity is the part of her life and not the love making scenes. She demanded that the film should be first shown to her before it hit screens. On which Ekta replied, she can watch it once the film was released. I have always maintained that only 30% of Ragini MMS was based on her life. Also she said in one of her interviews that she was ready to respond to any legal action that the real Ragini would take.

Awards And Achievement

AWARDS YEAR

Ernst & Young (E&Y) Startup Entrepreneur of the Year Award Young Global Leaders Award (by The Forum of Young Global Leaders an affiliate of the World Economic Forum) Named amongst the 50 most influential communicators in Asia by Asia week magazine

2001

2006

2001

AS PRODUCER UNDER BALAJI MOTION PICTURES