Price Segmentation

Why must Price Segmentation have arisen?

Price Segmentation
Why must Price Segmentation have arisen? 1. Unsold Inventory 2. Consumers seeking value for money

Price Segmentation
By Purchase Location

Price Segmentation
By Purchase Location 1. Peg Of Liquor in a 5 Star vs 3 Star 2. Doctors Fees in an OPD vs Own Clinic

Price Segmentation
By Quantity 1. Volume Discounts: Quarterly Purchase Schemes, Annual Schemes

Pillsbury Chakki Fresh Atta 1 kg

MRP

Rs 31

2 kg

Rs 60

5 kg

Rs 140

10 kg

Rs 210

By Product Bundling

By Product Bundling 1. TV + Tata Sky Connection 2. Flat + Accessories

By Time Of Purchase

By Time Of Purchase 1. E Square Ticket Pricing- Rs 80 to Rs 250 2. Airline Tickets- Now/One week later/One month later 3. Veggies: Morning Rate vs Evening Rate