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History
Start in 1994 by David Filo and Jerry Yang Incorporated on March 1st, 1995 April 1995, Michael Morits invest in Yahoo April 1996, Yahoo had its initial offering
2.6 million shares sold at $13 each

Yet Another Hierarchical Officious Oracle

The problem
Management team = 15 members, 7 are

engineers, scientists or mathematicians (46.67 %)

Google has 58%

Failure to focus on 1 segment Failure adapting to customer habit/change

customer habit Problems to keep up with the fast pace of changing in technology.
S a l e s Introduction Growth Product Life Cycle Not new outstanding products

Maturity Decline

External issues
Internet users = 1.1 B The economic situation in the States was bad

Rising unemployment and problematic geopolitics

The revenue from search increase 3 points from

2007 to 2008 (doesnt mean Yahoos revenue increase).

Internet advertising revenue remain strong ,

topping 23B.

5
Very high: Other sites on the web that are offering the same services as Yahoo (Skype, Google, Facebook)

force s

Very high People creating web sites with ease entering the world wide webevery day doe to: Easy to create sites Fast Money Infraestructure and security

Medium -Companies providing network equipment. -People working creating the services.

Multinational internet companies MSN Google Facebook Bing AOL

High -Advertisers

Just need enter to Yahoos web page

-Public

Internet Value Chain

Search Total market

= 34/732 = 4.64%

Opportunity area

=95.36%

Balance Scorecard
Yahoo!s vision and/or mission statement is Yahoo! powers and delights our communities of users, advertisers, and publishersall of us united in creating indispensable experiences, and fueled by trust. Yahoo!s code of ethics is embedded in its six values: Excellence, Innovation, Customer, Fixation, Fun, Community, and Teamwork.

The core of Yahoo!s strategy and operations is to become the starting point for Internet users

Balance Scorecard

Integration Strategies

1st Action Start getting alliances in each area

3rd Action Acquire the process

2nd Action Become experts

Diversification Strategies
Related
User interface
Computers Cellphones App developing

Unrelated

Enabling technology

service
Support and tech Yahoo! diversification strategy

must start in the product we see in the value chain, after being strong in that area, the strategy for unrelated can be discussed

Defensive Strategies
Retrenchment
S o l u t i o n Cooperation among competitor 2008 CEO Carol Bartz 2009 CEO Marissa Mayer Fact Image search declines 3% each year Search half than google Advertising is failing

Strategy: Making youself available

Means for Achieving Strategies

Cooperation among competitor
2008 Yahoo and Microsoft Search Alliance More volume, less effort. Benefit Timing (Microsoft into India and Asia) s Yahoo and Apple alliance Yahoo can migrate to mobile phone Apple can use Yahoos search app, and optimized it instead of creating a new one

Partnership

Strategy-Formulation Framework

CPM Matrix

The input Stage EFE Matrix

IFE Matrix

The matching SWOTstage Space

Matrix Matrix

The decision stage Quantitative Strategic Planning Matrix

Product Positioning Map ( 2012

) 100 %

Revenue USD $14.39 B Market Share 66.80%

0 Revenue USD $1.42 B Market Share 17.50%

Advertising Revenue 15 B

0 USD $1.02 B Market% Share Market Share 10.30%

Conclusions
There are competitors doing better. These

competitors are social networking sites. Do more of what we are good at and less of what we are not. Social networks are the sites that allow users to connect. Advertise revenue is low in comparison with google. Cluttered interface Create favorable working space Go mobile Communicate with people

Thank you for listening Hope you

enjoy it