Underprivileged women can Stay Free

- From sanitary napkins to womens empowerment

An initiative by Jayaashree Industries ,Coimbatore 641 108

Agenda
Introduction & Overview

Manufacturing Process
Financials Advantages & Benefits

Introduction & Overview

Jayaashree Industries was founded by Muruganantham A, a grassroots innovator in May 2006 with a longterm vision to innovate on behalf of the masses and a medium-term vision to produce absorbent solutions for them.

What is the market for sanitary

napkins in India? Can napkins be made affordable to rural women? Wouldnt it be nice if women became the primary stakeholders in the napkinmaking market? In addition to facilitating hygiene and delivering dignity, can the napkin-making market empower women and enrich society?

Manufacturing process
The process of manufacturing has 3 stages: De-fibration. Core formation. Soft-touch sealing. The tools used: Are Gandhian in nature as much machines as the charkha, the pestle or the grindstone. Do not require muscular strength. Can be mastered within 1 day. An NGO catering to the mentally-challenged is

considering this model for its inmates! The process has been patented

Manufacturing process
Stage 1 De-fibration
Tools & Material A stainless steel container with a lid A small motor that whips the international-grade raw-material Works like a mixie Operation The cellulose raw-material is put into the container and the lid is closed The motor is run for a few minutes End result The compressed core material becomes fluffy and uniform The material is ready to be made into napkins.

Duration: 1 - 2 minutes

Manufacturing process
Stage 2 Core formation
Tools & Material A napkin-shaped mould. Hand- or leg-operated lever. A spring-loaded press.

Operation The core material is spread within the mould by hand The mould is properly positioned The lever is pulled manually and this compresses the core material The mould is removed
End result The core of the napkin is formed This core is ready for use in the next stage

Duration: 0.5 minute

Manufacturing process
Stage 3 Soft-touch sealing
Tools & Material Heat-sealing press to seal the length and the ends of the napkin. Lights and sound to indicate end of operation.

Operation The core is wrapped in an outer cover and sealed along its length by pulling the heatsealing press. The ends of the napkin are sealed similarly.

Duration: 0.5 minute

End result The napkin is ready. Quality comparable to the multinational napkin.

Manufacturing process
Post-production UV Sterilization and Packaging
Tools & Material U V Unit that is in the shape of a microwave. Plastic sealing equipment.

Operation The finished napkin is placed within the UV Unit to ensure utmost hygiene. That done, the quality of the napkins is checked before they are packed in Branded covers. The covers are heat sealed.

End result The napkin packets are ready for sale. Duration: 1 minute

Financials
Base Investment Capital
Description Cost of machine Transport Installation and Training Total Cost (Initial Investment) Cost (INR) 80,000 15,000 3,000 98,000 Cost (INR) 3,500 11,700 2,000 17,200

Other Investment Electronic Weighing Machine UV Sterilizer Packet sealing machine Total Cost (Other Investment)

Financials
contd.
Unit owner financials
Cost of Raw material Rs.20,000 - 38,000 (depending on demand)

Weight of napkin sizes produced Number of napkins produced per month

Number of workers employed Rent, power, sales & marketing, misc expenses per month Cost per napkin (all inclusive) Wholesale price per packet (containing 8 napkins)

8,10 and 12 grams 12,000 - 37,000 Nos.

2 6 (full time workers) Rs.3,000 Rs.1.15 Rs.1.66 Rs.17

Net Profit per month (average)

Rs. 10,000

Advantages & Benefits

Advantages:
Emulates a Gandhian Small is

Benefits:
Empowers the underprivileged

Beautiful model:

Low initial capital. ROI within 18 to 24 Months.

by offering a sustainable livelihood

3-10 women can find

Already a proven business

employment in a single unit

model sustainable in all dimensions:

Makes an essential commodity

available to all:
Better hygiene leads to better

Machinery. Management. Market. Quality.

health. Dignity becomes affordable!

Anybody can manufacture the

Indirect impact Improves socioeconomic

indicators. Creates close-knit communities.

napkins!