MISSION & VISION

MISSION:
To refresh the world.. To inspire moments of optimism and happiness.. To create value and make a difference.

VISION
To accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs.

Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to share owners while being mindful of our overall responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization.

VALUES
Possess a winning culture Live Our Values Focus on the Market Work Smart

Act like Owners

Be the Brand

The Coca-Cola Company : By the Numbers

Coca-Cola : Over the Years

Profits dont come right away.

Failures are stepping stones.

Dont resist change. Its never too early to start branding.

Brand Big.

Coca-Cola: Acmes
CEO:
Muhtar Kent, CEO and Chairman of the board.

Authorized a share repurchase program of the company.

Boosted the boards and the investors confidence in the company.

RECENT ACTIVITIES:
16th Feb 2012- Robert Bobby Kottick appointed as the director. 25th April 2012- Two for one stock split for the shareowners.

SWOT Analysis

Strengths

Trade Secret

Largest beverage distribution network.

Most diversified range of products. Very effective advertising campaign. Top purchasers of citrus juice, coffee and sugar. Active CSR promoter.

Most valuable brand according to Interbrands Best Global Brand.

 Criticized for lofty levels of pesticides, exploitive labor practices and environmental destruction. Less inventory compared to PepsiCo. Negative publicity due to water issues. Lack of management enthusiasm for offering foreign products into US markets.

Weakness
es

Opportunities
Difficult for new entrants to enter into soft drink industry. Can diminish the fear of substitution by diversifying. Changing consumer lifestyle. Bottled water consumption is increasing, 11% annually.

Threats
Pepsi is 2nd in revenue. PepsiCo is highly diversified by providing big range of food products. Large number of substitutes. Low growth rate in carbonated drinks.

Strategies

Generic Strategies
Low Cost Leadership Focus

Differentiation

Directional Strategies
People Portfolio Partners Eco-friendly Profit Growth Adaptive

Portfolio Strategies
Product Portfolio: Energy Drinks Juices Soft Drinks Sports Drinks Tea and Coffee Water

Trade Secret

The best kept secret till date

Friday, December 06, 2013 IIPS 17

5By20
Empower 5 million women entrepreneurs by 2020 in over 200 countries.
Women in Value Chain.

Offers women access to Business skills training courses Financial services Connections with peers.
Partners: Bill and Melinda Gates Foundation, TechnoServe and UN Entity for Gender Equality and Empowerment of Women.

Coca-Cola ISB Retail Academy

First-of-its-kind initiative. PARIVARTAN Educate and train middle-level professionals in retail management in India. To understand managerial capabilities and requirements at various levels. Gold Standard in retail training in India. Commenced in July 2011 with initial strength of 45.

Product Line

Conclusion
Strategic Superiority Most Popular Brand Secret Recipe Beverage Major