E-BUYER BEHAVIOUR

Presented By: Amit Ramawat MBA/8001/12

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Electronic buyer behavior

Electronic buyer behavior(Also called Online shopping behavior and Internet shopping/buying behavior) refers to the process of purchasing products or services via the Internet.

Online shopping became popular in the mid1990s with the popularization of the World Wide Web(WWW).
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Growth of Online Shopping

In 2010, nearly 70% of consumers have purchased at least one defined category via online.

Percentage of people who have shopped online all over the world

Segments influencing e-buyer behaviour

 E-buyer Advantages
1. 2. 3. Convenience Information and reviews Price selection

E-buyer Disadvantages
1. Fraud and Security

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3.

Lack of full cost disclosure

Privacy

S.W.O.T. Analysis
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Strengths
- Online auction leader - Developed CRM - Diversified market by branching and localizing

Weaknesses
- Shipping - Fake or illegal auctions - Inability to control the contents of the auction - Online service only

- B2B & B2C

- Acquisition of PayPal

Opportunities - International expansion - New markets - Skype technology - Localized websites

Threats - Local competitors - Scammers and phishers - Google Checkout - Online security

Factors Influencing Consumer Behaviour while shopping online

CULTURAL Traditional Outlet Shoppings SOCIAL Invitation based private shopping ( shopping with friends) PERSONAL Products based on gender/age/ (kids,men,home categories) PSYCHOLOGICAL Impulse buying (Time pressure and price advantage encourage to buy) +Brands

Trends of E-buyer behaviours

New Payment Methods Mobile Shopping Location Based Services Social Media
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Bricks and Mortar

Bricks and mortar: Traditional organizations that have physical operations and locations and dont provide their services exclusively through the Internet. Example: General Electric

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Pros
There is a sense of trust and reliability that comes with having your own brick and mortar store. Many customers still feel safer buying from a store. There are shady websites everywhere, so having your own physical store adds a touch of professionalism. Walk-ins are another benefit that comes with having your own store. This is the old-fashioned way of buying products. In high traffic locations, you can have plenty of walk-ins in a day. Many customers still want to see, feel, and touch the product physically before purchasing anything.
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Cons
Business is only open during business hours. You cant do business when youre closed, obviouslysince no one can accommodate your customers during that time. Huge startup capital and overhead costs come with having your own brick and mortar store.

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Difference between brick and mortar and online

An online outlet store is just like a normal outlet store, except that it is selling its heavily discounted products over the internet. Brick-and-Mortar outlet store just means a real outlet store that is built out of bricks and mortar and really exists somewhere.

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