COMPANY OVERVIEW

Type Manufacturer Founder (s) Country of Origin Introduced Area Served Soft Drink (Cola) The Coca- Cola Company John S. Pemberton United States 1886 Over 200 countries

Flavors

Cola, Cola Green Tea, Cola Lemon, Cola

Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.

Employees

92,400

Servings per Day

1.6 Billion

VISION
People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities
Productivity: Be a highly effective, lean and fast-moving organization.

MISSION
To refresh the world in body, mind and spirit To inspire moments of optimism through our brands and our actions To create value and make a difference everywhere we engage.

VALUES
Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well

 In 1886, Coca-Cola was invented by a pharmacist named John Pemberton everything he made failed in pharmacies so decided to try his hand in the beverage market And this was when Coca-Cola was born. SLOGAN "The Pause That Refreshes."

 Coke did not do so well in its first year. And to make matters worse, Doc Pemberton died in August 1888 Candler rescued the business. In 1891, he became the sole owner of CocaCola. Candler also decided to spread the word of Coca-Cola by plastering logos on calendars, posters, notebooks and bookmarks to reach customers on a large stage. He hired traveling salesmen to pass out coupons for a free Coke. His goal was for people to try the drink, like it, and buy it later on

 In addition to the coupons A controversial move on the part of Candler was to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. In 1898, however, Congress passed a tax in the wake of the Spanish-American war. The tax was on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, CocaCola was no longer sold as a drug.

 Coca cola once contained an estimated 9 mili grams of cocaine per glass. In 1903 it was removed. Feb 2003 report showed that soft drinks were extremely dangerous to Indian citizens, based on the reports conducted by Pollution Monitoring Laboratory High fructose corn syrup Acidity and tooth decay

TO SAVE THE COMPANY INTEREST

Did Press Conference Launched Campaign (eKO) New Ad Strategy Including newspaper ads, safety guaranteed,stickers,Tv Ad Campaign by Aamir Khan Coke Studio Event in MTV

HIGH

Question Mark STAR

BUSINESS GROWTH RATE

LOW

CASH COW

DOG

HIGH MARKET SAHRE

LOW

Potential entrants

Industry competitors Suppliers

Rivalry among existing firms

Buyers
Bargaining power of buyers

Substitute products

REVENUE
Years Revenue
Gross profit

2011 46.54B
28.33B

2010

2009

2008

2007

35.12B 30.99B
22.43B 19.90B 8.499B 8.231B 11.81B 6.824B

31.94B 28.86B
20.57B 18.54B 8.446B 7.252B 5.807B 5.981B

Operating income 10.15B Net income 8.572B

coca cola

pepsi.co 5%

others

35% 60%

others 15%
kinley 11% sprite 10% limca 11%

coca cola 17%

thums up 36%

Differentiated Marketing Customer satisfaction Endorsement of celebrities Reasonably priced Consumer connecting advertisements Availability in every local market

 Competitors: PepsiCo, Parle Agro Products Pepsi gives tough fight with almost similar investment, advertisement, Strategies and Products Parle resurges with refreshing drinks as Appy Fizz, Fruity, LMN PepsiCo also has a snack product line including Lays, Cheetos and Quaker OATs PepsiCo provide carbonated drinks, Fruit Drinks and Packaged Drinking Water.

COMPANY NAME

COCA-COLA

PEPSI

Profit Margin

33.768046 0.577 19.506218 5.12

10.958194 1.071 11.736928 3.97

Asset Turnover
Return on Assets Earning Per Share

STRENGTHS

- Strong brand image - Financially stable - Strong distribution channel - Heavy promotional activities - 70% revenue-outside USA

WEAKNESS

-Health care issues. -Product offering restricted to beverages -Inability to launch new product.

OPPORTUNITIES

- Large domestic market - Export potential - Alliances and Merges

THREATS

- Changing consumers preference - Legal issues - Competition (Pepsi) - Large number of substitutes - Increased prices of raw materials