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COMPANY OVERVIEW
Type Manufacturer Founder (s) Country of Origin Introduced Area Served Soft Drink (Cola) The Coca- Cola Company John S. Pemberton United States 1886 Over 200 countries

Flavors

Cola, Cola Green Tea, Cola Lemon, Cola
Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.

Employees

92,400

Servings per Day

1.6 Billion

VISION
• • • • People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.


Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities
Productivity: Be a highly effective, lean and fast-moving organization.

MISSION • To refresh the world in body. VALUES • • • • • • • Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be. we do well . it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do. mind and spirit • To inspire moments of optimism through our brands and our actions • To create value and make a difference everywhere we engage.

• In 1886. • SLOGAN "The Pause That Refreshes." . Coca-Cola was invented by a pharmacist named John Pemberton • everything he made failed in pharmacies so decided to try his hand in the beverage market • And this was when Coca-Cola was born.

and buy it later on . In 1891.• Coke did not do so well in its first year. notebooks and bookmarks to reach customers on a large stage. like it. • He hired traveling salesmen to pass out coupons for a free Coke. posters. And to make matters worse. • Candler also decided to spread the word of Coca-Cola by plastering logos on calendars. Doc Pemberton died in August 1888 • Candler rescued the business. His goal was for people to try the drink. he became the sole owner of CocaCola.

. so Coca-Cola wanted to be sold only as a beverage. After a court battle. CocaCola was no longer sold as a drug.• In addition to the coupons • A controversial move on the part of Candler was to sell Coca-Cola syrup as a patent medicine. The tax was on all medicines. however. • In 1898. Congress passed a tax in the wake of the Spanish-American war. claiming it would get rid of fatigue and headaches.

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• Coca cola once contained an estimated 9 mili grams of cocaine per glass. In 1903 it was removed. • Feb 2003 report showed that soft drinks were extremely dangerous to Indian citizens. based on the reports conducted by Pollution Monitoring Laboratory • High fructose corn syrup • Acidity and tooth decay .

stickers.Tv Ad Campaign by Aamir Khan • Coke Studio Event in MTV . “ safety guaranteed”.TO SAVE THE COMPANY INTEREST • • • • Did Press Conference Launched Campaign (eKO) New Ad Strategy –Including newspaper ad’s.

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HIGH Question Mark STAR BUSINESS GROWTH RATE LOW CASH COW DOG HIGH MARKET SAHRE LOW .

Potential entrants Industry competitors Suppliers Rivalry among existing firms Buyers Bargaining power of buyers Substitute products .

90B 8.572B .57B 18.54B 8.94B 28.15B Net income 8.446B 7.499B 8.824B 31.252B 5.33B 2010 2009 2008 2007 35.REVENUE Years Revenue Gross profit 2011 46.86B 20.807B 5.54B 28.12B 30.981B Operating income 10.43B 19.231B 11.81B 6.99B 22.

co 5% others 35% 60% .coca cola pepsi.

others 15% kinley 11% sprite 10% limca 11% coca cola 17% thums up 36% .

• • • • • • Differentiated Marketing Customer satisfaction Endorsement of celebrities Reasonably priced Consumer connecting advertisements Availability in every local market .

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Fruity. LMN • PepsiCo also has a snack product line including Lays.• Competitors: PepsiCo. Fruit Drinks and Packaged Drinking Water. Parle Agro Products • Pepsi gives tough fight with almost similar investment. Cheetos and Quaker OAT’s • PepsiCo provide carbonated drinks. Strategies and Products • Parle resurges with refreshing drinks as Appy Fizz. advertisement. .

958194 1.736928 3.97 Asset Turnover Return on Assets Earning Per Share .071 11.COMPANY NAME COCA-COLA PEPSI Profit Margin 33.12 10.577 19.768046 0.506218 5.

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Strong brand image . .Heavy promotional activities .70% revenue-outside USA WEAKNESS -Health care issues. -Product offering restricted to beverages -Inability to launch new product.Financially stable .STRENGTHS .Strong distribution channel .

Competition (Pepsi) .Large domestic market .OPPORTUNITIES .Export potential .Changing consumers preference .Increased prices of raw materials .Large number of substitutes .Alliances and Merges THREATS .Legal issues .