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TEAM MEMBERS:
MITHUN
AVINASH
AMIT PANDEY
CHANDRASEKHAR
KRISHNA TEJAL.K
MCWP
4. Reward: virgin mobile tariff plan are very attractive. The existing
“tag line” of “think hatke” has positioned the brand as something which
is preferred by people who think beyond and willing to experiment. It
endorses prestige to its users as it is something very special.
5. Competition:
Direct competition: Reliance, Tata in the CDMA segment.
Indirect competition: Airtel, Vodafone, idea, bsnl, aircel
6. Obstacle to sale: Though the rural market could still be explored,
the urban market is almost saturated. The people who posses handset
prefer GSM technology compared to CDMA.
7. Message: Be clever and witty in doing things. “think hatke”.
Campaign against Ragging
Print add - 1
Print ad - 2
Media Planning