Scribd Logo
Upload

Welcome to Scribd!

  • Basics of Intellectual Property Law From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behaviour and providing superior customer value.

    Uploaded by

    Anand Prabhu
    31 views11 pages
    intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behaviour and providing superior customer value.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behaviour and providing superior customer value.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    31 views11 pages

    Basics of Intellectual Property Law From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behaviour and providing superior customer value.

    Uploaded by

    Anand Prabhu
    intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law intellectual property law From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behaviour and providing superior customer value.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Types of Intellectual Property

    Patents Trademarks Copyrights Unfair Competition


    Trade Secrets

    How to Acquire Rights


    Patents by Application, Examination and Grant Trademarks & Service Marks by Use in Interstate Commerce, then registration Copyright by writing something -perfected by declaration and registration

    Types of IP a General Practice Attorney is Likely to Encounter


    Variants of Trade Secrets
    Limited rights in technical data Restricted rights in computer software

    Government purpose rights


    special license rights

    Grant by the U.S. Government to provide individuals legal protection for their discoveries (inventions) Finds basis in Article 1, Section 8, U.S. Constitution Congress is empowered to ...promote the progress of science and useful arts by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries. Covered by Federal Law (Title 35 USC) Gives the patent owner the right to prevent others from making, using or selling the claimed invention within the United States or Country
    of Issue.

    What Is A Patent?

    Types of Patents
    Utility
    Plant Design

    Utility Patent
    Whoever invents or discovers any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement thereof, may obtain a patent therefor, subject to the conditions and requirements of this title. (35 U.S.C. 101)

    Plant Patents
    Whoever invents or discovers and asexually reproduces any distinct and new variety of plant, including cultivated spores, mutants, hybrids, and newly found seedlings, other than a tuber propagated plant or a plant found in an uncultivated state. . . (35 U.S.C. 161)
    No bacteria or similar single-cell organisms need apply!

    Design Patents
    Whoever invents any new, original, and ornamental design for an article of manufacture may obtain a patent. (35
    U.S.C. 171)

    Copyrights
    Copyright law protects the expression of an idea. Not the idea itself. Copyright protects
    original works of authorship fixed in any tangible medium of expression, now known or later developed, from which they can be perceived, reproduced, or otherwise communicated, either directly or with the aid of a machine or device. (17 U.S.C. 102)

    Government Copyright
    17 USC 105 Copyright protection under this title is not available for any work of the United States Government, but the' United States Government is not precluded from receiving and holding copyrights transferred to it by assignment, bequest, or otherwise (including contract).

    Fair Use
    Limited use without owners permission
    criticism, comment, parody, news reporting, teaching, scholarship or research criteria
    purpose and character of use nature of original work amount of work used extent of harm

    You might also like