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Mr.N.Ravichandran, CEO Aditya Jyot eye Hospital Pvt. Ltd. Wadala, Mumbai India
OVERVIEW
HEALTH LITERACY PATIENT EDUCATION TARGETED PATIENT EDUCATION THE AJEH METHOD FEEDBACK EVALUATION CHALLENGES
Process Understand
the basic health information and services they need to make appropriate health decisions
Goes beyond the individual Depends upon the skills, preferences, and expectations of health information and care providers: our doctors, nurses, administrators, health workers
Ref: Health Literacy: A Prescription to End Confusion
Health service providers be knowledgeable, aware, and responsive to the health literacy of patients If we do not initiate, patients go to unreliable sources of information and that is disastrous All the information out there cannot be vouched for their veracity!
Important to seek health amidst the medical jargon and info junk
SOURCE: Leape, Lucian; Lawthers, Ann G.; Brennan, Troyen A., et al. Preventing Medical Injury. Qual Rev Bull. 19(5):144149, 199
Limited health literacy may lead to billions of dollars in avoidable health care costs
PATIENT EDUCATION
Patient education is any set of planned educational activities, using a combination of methods including teaching, counselling and behaviour modification that is designed to improve patients knowledge and health behaviour
Delphi Group. At last, a definition (editorial). Patient Educ Couns. 1985;7:323-324.
Objectives
Encourage increased participation in their healthcare Better relationships with the healthcare providers Enough knowledge acquisition to make informed decisions To convey information that is
Pertinent to their needs Simple to understand
Why videos?
Patients are visual learners A picture is worth a thousand words; A video probably, a million! Rather than simply hearing the diagnosis and suggested treatment, videos help patients understand clearly New, innovative patient education methods computer-based education More senses involved in the learning process the greater the likelihood of understanding and retention
Aptness of Videos
Designed and presented considering:
Reading and comprehension skills Levels of knowledge and experiences Cultural beliefs and practices Communication expectations of the intended audience
Requisites
Patient-specific information (i.e., information specific to the individuals actual clinical situation) Simplified complex medical information Structured Evolve from basic to the difficult concepts Multiple teaching strategies Culturally sensitive
Innovative Methods
Eye animations have proven effective at communicating difficult-to-understand concepts for years
Smartphone applications have become the new trend in technology. It is a faster and more convenient tool to link patients to your practice
Touch screen technology uses text, visuals, audio, video, and interactive computer techniques to reach people with health information Touch screen technology presents health information in an organized, comprehensive, prompt and interactive manner Patients can access this information at their own pace, maximizing privacy and minimizing any sense of pressure
Educational pamphlets
Eye model
VIDEOS
Doubts addressed
Non-medical staff
Identifying and Motivating patient and family Bridge between patient and doctor
Health
Economic
Nonmedical staff
Social
Legal
Dr.SN saves 10-15 minutes of explanation time Focusses on deciding effective treatment strategy Patient takes an informed decision; essential in the days of lawsuits!!!
BENEFITS
Physical Psychological
Financial Social
Patients Feedback
Patients perception of the communication materials How they process the text and graphics? How to make a difference in their perception and interpretation of the your message conveyed? Appropriately act upon this feedback information - Vital to their health outcomes
Seen video
Not seen video
Ease of understanding
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Seen Not seen
Not understood
Understood
Language as a concern
%
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Understood Not understood Not explained properly
Helpfulness of Video
100 90 80 70 60 50 40 30 20 10 0
10 10 60
Did you acquire more knowledge about the eye problem and its treatment?
100 90 80 70 60 50 40 30 20 10 0 Yes
70
30
No
21
No
80
60
40
20 0
79 12
Series 1 9
Video Video + Video + Video cleared video + Counselor + Counselor video Counselor + doubts Counsellor + Doubt doubt
Language barrier
Not available in vernacular language
THANK YOU