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Consumer Decision-Making Factors

This document outlines a consumer decision making model that is influenced by both internal and external factors. The model shows the stages of decision making including need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Internal factors like personality, motivation, and attitudes shape decision making. External influences include social groups, culture, family and friends, and the marketing mix of product, price, place, and promotion.

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Shobhit Bhatnagar
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71 views5 pages

Consumer Decision-Making Factors

This document outlines a consumer decision making model that is influenced by both internal and external factors. The model shows the stages of decision making including need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Internal factors like personality, motivation, and attitudes shape decision making. External influences include social groups, culture, family and friends, and the marketing mix of product, price, place, and promotion.

Uploaded by

Shobhit Bhatnagar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

CONSUMER DECISION MAKING MODEL

Prepared by: Shobhit Bhatnagar Divya Verma

EXTERNAL FACTORS

DECISION MAKING

INTERNAL FACTORS

Social Groups

Need recognition Information Search Evaluation of alternatives Purchase Post purchase dissonance

Personality

Culture

Motivation

Family & Friends

Attitude

Learning

Involvement

Product

Price

Place

Promotion

MARKETING MIX

EXTERNAL FACTORS

DECISION MAKING

INTERNAL FACTORS

Social Groups

Need recognition Information Search Evaluation of alternatives Purchase Post purchase dissonance

Personality

Culture

Motivation

Family & Friends

Attitude

Learning

Involvement

Product

Price

Place

Promotion

MARKETING MIX

EXTERNAL FACTORS

DECISION MAKING

INTERNAL FACTORS

Social Groups

Need recognition Information Search Evaluation of alternatives Purchase Post purchase dissonance

Personality

Culture

Motivation

Family & Friends

Attitude

Learning

Involvement

Product

Price

Place

Promotion

MARKETING MIX

THANK YOU

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