Emirates Airways

Group Members . . .
MD.Inzamul Haque MD. Tofael Ahmed Ahmed Aaqib Sajjad Hossain MD. Mahbubur Rahman Abrar Aqib

Introduction

Origin of the Report Objective of the Report

Methodology of the Report

Scope Limitation

Origin of the Report

o Learn

about Aviation Industry analysis o How Aviation industry do business o Business prospects of Aviation industry o About Aviation industry o About Emirates and o Comparison between their business patterns.

Objective of the Report

An over view on Emirates. Analysis of Emirates within Aviation industry. Overall Aviation industry analysis through SWOT matrix. Support activities of Emirates and lastly provide some effective recommendation.

Methodology of the Report

Secondary Data Collected by visiting relevant websites and published journals

Scope
About Aviation industry Leading organization of United Arab Emirate. Their competitive advantages How they run business Their financial position How they retain profit How they capture new profitable market in a new territory.

Limitation
Time was short to prepare the report. Lack of information. Resource is too limited to prepare the report. Inconsistent information.

History of Emirates Airways

Beginning of the company

Entering in the market Development of the Company Position

Beginning of the company

Arabic: (ayarn al-Imrt) is the flag carrier of Dubai largest airline in the Middle East, operating over 2,400 passenger flights per week. 111 cities in 62 countries across six continents Emirates is a subsidiary of The Emirates Group. over 50,000 employees, and is wholly owned by the government of Dubai.

Entering in the market

In mid-1980s, Gulf Air began to cut back its services to Dubai. In March 1985 Dubai Royal Air Wing provided 2 of the airline's first aircraft. Operate independently of government subsidies. Expanded both its fleet and its destinations. In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3. New terminal exclusively dedicated to Emirates to sustain its rapid expansion and growth plans.

Development of the Company

Introduced a mixed fleet of Airbus and Boeing wide-body aircraft. Boeing 777 first introduced by Emirates. Ordered 90 Airbus A380s. second operator of the Airbus A380-800 after Singapore Airlines. In 2007 purchasing over 130 aircraft.

Position
Top 10 carriers worldwide in terms of revenue and passenger kilometers. largest airline in the Middle East in terms of revenue, fleet size, and passengers carried as of 2007. In 2010, 6th largest airline in the world in terms of international passengers carried. largest in the world in terms of scheduled international passenger-kilometers flown. 7th largest in terms of scheduled freight tonkilometers flown.

Services of Emirates Airlines

First class Business class Economy class

First class Service

2 types of first class seating Full suite and The Regular first class

Business class Service

Include massage function. Privacy partition. Winged headrest with six-way movement. Two individual reading lights and an overhead light per seat. In-seat power supply. USB Ports and an RCA socket for laptop connection. Over 600 channels of entertainment. 17 inches (43 cm) wide TV screen.

Economy class Service

Offers a 3234 inch seat pitch. (8186 cm) and standard seat width (except on the Boeing 777 fleet). The seat features adjustable headrests, a 6001000 channel. laptop power-outlets on newer aircraft and laptop recharging facilities in galleys in older aircraft

Financial position

Revenues Losses Performance

Revenue
Year Ended Net Profit(+)/Loss(-) AEDm

31 March 2007 31 March 2008 31 March 2009 31 March 2010 31 March 2011

(+)3,096.416 (+)5,020.424

(+)3,538.000 (+)5,441.000

Losses
Year Ended Net Profit(+)/Loss(-) AEDm

31 March 2000 31 March 2009

300.900 981.676

Performance
Emirates Airways made profit almost each an every year from 1997 to 2011. Cause of losses: Global recession Fuel cost, Terrorism Chose unprofitable markets Different political environment of different countries Planning system and management By seeing the overall financial performance we can say that they are the most profitable airways company in the world.

Hierarchy of Emirates airways

HH Sheikh Ahmed bin Saeed Al Maktoum Chairman and Chief Executive Abdulaziz Al Ali Position of Executive Vice President Human Resources Gary Chapman

Chief Director Support & Development,

Sir Maurice Flanagan KBE Vice Chairman, Airline and Group

Dermot Mannion, Chief Director Finance, IT & Services,

Adel Al Redha Position of Executive Vice President Emirates Engineering & Operations.

Tim Clark President, Emirates Airline

Ghaith Al Ghaith Executive Vice President Commercial Operations

Competitors of Emirates
Features Top Competitors Emirates Position

Passengers Carried By Airlines

Delta Airlines

11th

Total Kilometers Flown

American Airlines

7th

Total Kilometers Flown (Intl)

1st

Freight tone Kilometers Flown

Fed-Ex

7th

Freight tone kilometers Flown (Intl)

Cathay Pacific

5th

How Emirates Important In Bangladesh

Large Network Excellent Service

Low Ticket Price

Middle-East Based Destinations No Major Competitors

SWOT analysis of Aviation Industry

Strength: Product itself Trained and experienced stuff Safety record Market segmentation Weakness: High spoilage rate Huge initial and investment cost Maintaining large workforce Changing business climate

SWOT analysis of Aviation Industry

Opportunity:

Continual expansion Technology advantage Increase passenger volumes greater productivity

Threats:

Economic downturn Increasing cost of fuel Terrorism Government intervention

SWOT analysis of Emirates

Strength: Cost advantage Market share leadership Strong management team Strong brand equity Weakness: Fall in net profit Low R&D Increasing global competition high end acquisition and diversification

SWOT analysis of Emirates

Opportunity: Continuous Development Tap new Markets New range of customer segment Market acquisition and merging Threat: Rival competitor Inability to innovation Rising fuel cost Lower carrying cost of others

Competitive Environment of Emirates Airways

Lower

ticket cost Rent from government

Location

Subsidiary Political

instability

Recommendation

Reduce their price Launching New route

Offer attractive packages

Introduce more sales office Keep the supplier bargaining power lower