ONE DAY THIS GUY SAID WE HAVE SOME NEEDS

7 pairs of boots

7 watches

21 pairs of shoes

18 bottles of lotion

The world has enough for everyone's need, but not enough for everyone's greed.

WHO IS A CONSUMER?

Consumerism
The cultural dominance, in modern capitalist societies, of an orientation to the marketing and consumption of goods and services (Collins Dictionary of Sociology)

Currently in our country consumption is increasing with the technological advancement.

conscious consumer
A conscious consumer is someone who like you and me understands that what we buy connects us to the rest of the world and wants to be sure that their purchases dont contribute to human rights violations elsewhere on the planet.

What guides your behaviour as a consumer?

RESPONSIBILITIES OF CONSUMER

Points for consumer attention

Factor: Marketing and Advertising

Individuals are not mere consumers

They need to be Conscious consumers

Factors to be considered while buying

Health, safety and security Environmental impacts Need

Getting towards conscious consumerism

Many companies are honestly looking to engage in sustainable business practices and become more socially responsible, -Raphael Bemporad, founding partner of BBMG

 Conscious consumers expect companies to do more than make eco-friendly claims. They demand transparency and accountability across every level of business practice

FIVE VALUES DRIVE CONSCIOUS CONSUMERS

1.HEALTH AND SAFETY

2.HONESTY

3.CONVENIENCE

4.RELATIONSHIP

5.DOING GOOD

 Americans think before they buy. Our poll reveals that many consumers evaluate the social and environmental impact of their purchases on the world in which they live. They tend to prefer to buy from companies that reflect their values and are increasingly likely to buy from companies that demonstrate they are good for people and the planet, Jefrey Pollock, president of Global Strategy Group.

How to be a conscious consumer?

Most important issues Safe drinking water Clean air Global warming diseases

 A conscious boom. The language and labels of the conscious consumer have penetrated the marketplace and become part of the consumer culture.

 Making more informed decisions. Consumers are looking beyond the buzz to make more informed decisions about the products they buy and the companies they support. To understand if a company does good things for people and the planet

 Moving beyond convenience. Consumers have moved beyond just convenience when shopping for various products. While price and quality are paramount, convenience has been edged out by more socially relevant attributes.

 Rewards for social responsibility.

 Is it easier being green? easy behaviors Demanding behaviors.

Conscious Consumer Shopping Guide

If you need to make a purchase

See if you can find the most durable and sustainable option that works for your budget.

Chocolate Most of the chocolates comes from West Africa, where cocoa production is an enormous part of the economy. In Ghana Cocoa farmers receive about a penny for a candy bar selling for 60 cents. Children Are forced to work long days picking and processing cocoa beans.

Bottled Water
Disposable plastic water bottles are not meant for multiple uses. Making Bottled water requires oil. Bottled water is expensive!

At least 40 percent of bottled water is tap water anyway.

(Photo: REUTERS: Finbarr O'Reilly)

Jewellery
Gold and diamonds are often produced at the expense of the Earth and workers' rights and safety.

Look for used or recycled jewelry

choose jewellery that provides a decent living to talented artisans, or gold and gems mined in a socially and ecologically responsible manner.

Flowers Look for organic, buy locally grown organic flowers that eliminate the carbon used in shipping the flowers from as far away.

HOMA HEALTH - NEWSLETTER # 55 ECO NEWS

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www.terapiahoma.com - www.homa1.com - www.homatherapy.info

Can I recycle my cell phone The answer is yes. Donating your phone can be a great way for you to recycle it and feel good that you did.

Bags Next shopping trip, bring a reusable bag

Do your part to promote consciousness about bag waste while reducing your own contribution to the landfill.

Read the Label! It's important to be wary of "green" or "healthy" consumer items that are being pushed by marketers but that are potentially less safe for you.