What kind of media institution

would distribute my product?

What is a media institution?
A media institution is an established, profit
based organisation that deals with the
creation and distribution of advertising,
entertainment and information services.

Bauer
Bauer Media is a division of the
Bauer Media Group, Europes
largest privately owned
publishing Group. The Group is
a worldwide media empire
offering over 300 magazines in
15 countries, as well as online,
TV and radio stations.
Our business is built on
influential media brands with
millions of personal relationships
with engaged readers and
listeners. Our strategy is to
connect audiences with excellent
content through our broad multi-
touch point brand platforms,
wherever and whenever and
however they want. Our wide
portfolio of influential brands
gives us advantages over pure
play magazine or radio
competitors.
In 1994, the company bought a small magazine
called For Him Magazine which is now the core of
the best-selling international multi-platform
brand FHM.
In 1996, we acquired digital music TV channel The
Box, as a route into the small screen business,
which has grown into Box Television, a seven
channel joint venture TV business with Channel 4.
Continuing its history of magazine
launches, Closer was launched in 2002 and
Britains first weekly glossy, GRAZIA, was launched
in 2005.
Today, Bauer Media
spans over 80
influential brand
names covering a
diverse range of
interests including
heat the must
have weekly
celebrity title,
Parkers, MATCH!,
CAR and Yours
Bauer Media is a sister company of H
Bauer Publishing, publisher of the UK's
biggest TV listings, Take a Break and
Bella.
http://radioplayer.kerrangradio.co.uk/
Bauer operates two of the most well known music magazines, Q
and Kerrang!, both successful magazines with different niche
audiences. However both of these audiences are a different target
demographic to the one I would be targeting, making Bauer a
possible institution to market Tones. Kerrang! In particular has
made a successful brand name for itself, having its own radio
station, TV channel and award show.
Bauer Media is a multi-media platform UK based media group. The
group consists of many sub-brands and companies mainly around
two groups Magazines and Radio this is widely recognised and
being innovative and industry leaders, which is reflected in many
awards and accolades they have won within the industry

(click the link to listen to Kerrang Radio)
IPC Media
With more than 60 iconic media brands,
IPC creates content for multiple
platforms, across print, online, mobile,
tablets and events. IPC engages with 26
million UK adults - almost two thirds of
UK women and over 40% of UK men. The
portfolio of websites reaches over 25
million global users every month.
We have three publishing divisions;
IPC Connect, IPC Inspire and IPC
Southbank. IPC Connect, our mass
market women's division comprises
famous women's weeklies
including Now, Chat and Woman; TV
entertainment brands
including What's on
TV, TVTimesand TV & Satellite
Week and the goodtoknow network.
Our men's portfolio, IPC Inspire, has
a wealth of leisure brands
including Country Life, Horse &
Hound, Rugby World and Decanter,
as well as lifestyle brands
includingNuts, Mousebreaker and N
ME. IPC Southbank is our upmarket
women's division and comprises
luxury fashion brands
including Marie Claire and InStyle,
lifestyle brands
including woman&home and Essenti
als and home interest brands
including Ideal
Home, Livingetc and housetohome.
IPC publishes
successful music
magazine, NME, an
indie music based
magazine with a mean
target audience of 25
year old males.
Although NME is the only music
magazine IPC publishes, NME.COM is
the world's biggest standalone music
site serving an intensely engaged
audience of 16-24 year-olds. It draws
on NME's heritage as a music
authority to delight users with a mix
of news, opinion and artist interviews.
NME.COM is where the most
passionate music fans on the planet
come together.
Despite only producing NME as a music
magazine, the magazine has formed its own
media platform and strong brand name. NME
now has a radio platform, and an annual
award show which brings in big names and
audiences.
https://www.youtube.com/watch?v=XGT-
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BBC
BBC magazine is the publishing
version of the worldwide BBC
brand. The company offers
many magazines targeted
towards niche and general
audiences, from astronomy,
gardening, music, childrens
popular TV programmes and
cooking.
The music magazine from this
institution include classical
music, Top of the Pops, and Its
Hot.
Target Demographics of the BBC
The BBC publishes many different genres of magazines as well as
major websites through their digital channels as well. There are
only a few magazines that are of the same genre. Top of the Pops
attracts age ranges from 11 up to 15 years due to the content,
music articles such as Glee and X Factor. TOTP affectionately
known was launched in February 1995 and is released in magazine
style monthly, but now has a new website which is updated every
day with new Todays News section and new features. The
magazine concentrates on chart music and features and focuses
more on the commercial groups. It was closely linked to the TV
show Top of The Pops which was all about the music that was
currently in the charts and everyone who is into the chart music
and that culture. The magazine and the website also feature
interactive articles and competitions to win musical related prizes,
posters and pop memorabilia of star personas.