Alice Scarlett Baker

Two

albums with N.W.A. Two solo albums (1990s) Launched his own record label- Aftermath Entertainment in 1996 Discovered 50 Cent, The Game, & Eminem Won 6 Grammys (3 for production work)

Our mission is to provide a superior end-to-end music experience so fans feel the emotion and hear the music the way artists intended it to sound. 2008 Beats Electronics was established with the release of the flagship Beats By Dr. Dre Studio Headphones 2012 Beats Electronics owned 51% of an estimated 1 billion dollar premium headphone market Today Beats Electronics provides a premium sound experience at every touch point of the consumers life.

Red cord Bass Fashion statement $300

http://www.youtube.com/watch?v=p eMSWg94ZwY&feature=c4-overviewvl&list=PLF60795AE1BB5B824 http://www.youtube.com/watch?v= CWoCaGHhOQo&list=PLF60795AE1B B5B824

http://www.youtube.com/watch?v=KAQatc fVrSs&list=PLF60795AE1BB5B824&index=17 http://www.youtube.com/watch?v=n6kyn-7MSFk&feature=c4-overviewvl&list=PLF60795AE1BB5B824

http://www.youtube.com/watch?v=peMSWg94ZwY&list=PLF60795AE1BB5B824

 In

addition to studio headphones theres 7 other types: pro, executive, mixr, wireless 4 earphones: tour, powerbeats 5 speakers: pill, beatbox

HP Computer Chrysler, Fiat, Dodge HTC smartphones Nicky Minaj, Snoop

In terms of sound performance, they are among the worst you can buy, says Tyll Hertsens, editor in chief of InnerFidelity.com, a site for audiophiles who measured frequency response, optimum impedance, ambient noise attenuation

Jimmy Iovine dismissed those who criticize the sound quality of Beats. Competitors use fancy equipment to determine how headphones should sound, he said, whereas he and Dr. Dre simply know how they should sound.

What Beats did was dramatically expand the market and make the price premium acceptable, as much as for the design and the brand as for the audio quality. Ross Rubin Executive director of industry analysis at NPD.

 Demographic

Age Gender Self concept Lifestyles

Psychographic

Benefit

High quality audio

 18-34

year old males Urban, hip, tech savvy iPod users Early adapters Music purists Hobbies: Listening to music, concerts, playing video games Listen to music everywhere: gym, train/bus, home, car

 Big

screen HDTVs, smart phones, powerful laptops, audio had remained unchanged Dr Dre says it best, "People aren't hearing all the music. Beats filled the positioning gap with a premium headphone that was stylish. Highly visible

Strengths

Manufactured by Monster Cable a company recognized globally for superior audio Brainchild of Dr Dre & Jimmy Iovine Artist endorsements by P. Diddy, Lady Gaga and Justin Bieber Great design Product diversity Niche market Soul by Ludacris Bose Knockoffs Product diversity

Weaknesses

Threats

Opportunities

 Sustainable

competitive advantage: product

excellence Star in BCG Matrix Intensive Distribution

http://www.slate.com/articles/technology/tech nology/2013/09/beats_by_dre_market_share_ho w_the_headphones_company_conquered_the_m arket.html http://business.time.com/2013/01/16/how-drdre-made-300-headphones-a-must-haveaccessory/ http://www.nytimes.com/2011/11/20/business/ beats-headphones-expand-dr-dres-businessworld.html?pagewanted=1&_r=2&adxnnlx=13819 83864-iWDg3pzrNxJUxVtvZxCUJA http://www.beatsbydre.com/aboutus