PRESENTATION ON COMPARATIVE STUDY OF INDIA INFOLINE WITH OTHER BROKEING FIRMS

GL BAJAJ INSTITUTE OF TECHNOLOGY AND MANAGEMENT MBA 2012-13

PRESENTTED BY:ABID SAIFI ROLL NO. 1119270003

INTRODUCTION
COMPANY PROFILE The India Infoline group, comprising the holding company, India Infoline Limited and its wholly-owned subsidiaries, straddle the entire financial services space with offerings ranging from Equity research, Equities and derivatives trading, Commodities trading, Portfolio Management Services, Mutual Funds, Life Insurance, Fixed deposits, GoI bonds and other small savings instruments to loan products and Investment banking. India Infoline also owns and manages the websites http://www.indiainfoline.com/and http://www.5paisa.com/ The company has a network of 3000 business locations (branches and sub-brokers) spread across 500 cities and towns. It has more than 1000,000 customers.

Vision Our vision is to be the most respected company in the financial services space.

Mission To become a full-fledged financial service company known for its quality of advice, personalized services and cutting edge technology.

OBJECTIVE OF THE PROJECT

To

know the awareness of people about Share market

To

find out the COMPETITIVE POSITION of India infoline

To

promote the sales of IndiaInfoline

COMPETITORS OF INDIA INFOLINE

ICICI

DIRECT.COM INDIABULLS KOTAK SECURITIES MOTILAL OSWAL RELIANCE MONEY RELIGARE SHAREKHAN ANGEL BROKING HDFC SECURITIES

COMPARATIVE STUDY BETWEEN DIFFERENT BROKING FIRMS

INDIA INFOLINE A/C opening charge- 750/-(Refundable wihtin 90 days) Name of the software used- Trader Terminal. Software installation charge- Nil. No. of scripts provided by the software- Unlimited. Account Maintenance charge- 555-/ (Life time) Exposure- 8 times (intraday) 4 times (delivery). Name of the bank with the help of which customer get the facility of net banking- HDFC Bank, Axis Bank, ICICI Bank. Services provided- Equity, IPO, MF, PMS, Commodities, Insurance, Wealth Management Services, Mortgages. DP sells charge- 15 per instruction + service tax. Brokerage0.03% intraday 0.30% deliveries. Transaction Report- SMS, mail, daily courier, Prepaid Scheme- Not available.

RELIGARE
Services provided- Equity Trading, Derivatives, Forex, Commodity, IPO, MF & Insurance. DP sell charge- 12/Brokerage- intraday-0.05%-0.07%& Delivery-0.25%-0.40% Transaction Report- By mail (Free of Cost) Prepaid Scheme- not available. Types of trading accounts provided-De-Mat a/c, Trading a/c, Commodity a/c. Network- 10000 outlet in 5000 different cities and 22 lakh customers.

Margin money- it is not restricted.

Secrecy- Extra Security Features with Security Token which is the most secure and tested technology in the computer world. Customers account is safeguarded with a unique security number that changes every 32 seconds. A/C opening charge- 450/-

Name of the software used- Odin

Software installation charge- 900/Maintenance charge- 250/- from 3rd year. Exposure- 20 times for intraday. Name of the bank with the help of which customer get the facility of net bankingAXIS bank , ICICI bank, HDFC bank.

SHAREKHAN Services provided- Equity, Commodities, Insurance, Wealth Management Services, Insurance, Investment Banking. DP sell charge- 8/Brokerage- intraday-.03% & Delivery-.3% Transaction Report- Through mail (Free of Cost) Prepaid Scheme- Not available. Types of trading accounts provided- De-Mat a/c, Trading a/c, Margin a/c. Network- 1837 locations more than 498 cities. Margin money-5000/- . Secrecy- Password provided to the customer has to change every after 15 days.

ICICI DIRECT.COM

Types of trading accounts providedDe-Mat a/c, Trading a/c , Margin a/c. Network- 1341 branches and 800000 customers. Margin money-Minimum 2555/Secrecy- Telephone logger with recorder. A/C opening charge-500/Name of the software used- Not available one can access through net. Maintenance charge- Rs.450/- from 2nd year. Exposure- 5 times for margin and 25 times for margin plus.

Name of the bank with the help of which customer get the facility of net bankingICICI (providing zero balance in saving account)
Services provided- Equity, IPO, Commodities, Insurance, Mutual Funds, GOI bonds, Derivatives, Postal Savings. Brokerage-Intraday-0.05%-0.15% Delivery-0 .4%-0.85%

Transaction ReportThrough Courier (free of cost) Prepaid SchemeNot available.

RESEARCH MEHODOLOGY The research was carried out through survey method, fieldwork in order to collect data. Data collected through questionnaire and verbal discussion. The analysis of the data was done through simple statistical technique, such as drawing of percentage for generalization. The use of different types of graphs gives a better pictorial understanding about the whole project. PLACE OF STUDY: The study was conducted in different Retail outlets in Delhi different people selecting through random sampling and India Infoline Securities Pvt. Ltd.

SAMPLING PLAN: A sample design is definite plan for obtaining an overall analysis from a given population. It refers to the technique or the procedure, the researcher would adopt in selecting items to be included in the sample research should select design which would be reliable and appropriate for the study. SAMPLE SIZE: For the present study respondents have been selected from different places in DELHI. The sample was taken as 100 respondents. SOURCES OF DATA: Data collection is an actively in marketing research. The design of the data collection method is the spine of research design. The sources of data are classified in to two types.

SOURCES OF DATA
PRIMARY DATA: The primary data are fresh data collected directly from the field and therefore consist of original information gathered for the specific purpose. It is expensive, laborious, and time consuming. But it assures a greater degree of accuracy and reliability as it comes straight from the horses month. The information is collected with the help of questionnaires a set of 12 questions.

SECONDARY DATA: The secondary data are the data, which the investigator borrows from other who have collected it for various other purposes. Therefore it may not entirely be reliable. It is less expensive and involves less expensive and involves less time and labour than the collection of primary data.

Sampling Procedure:
Random Sampling: A sampling procedure in which units are selected in such a way that all the units in the population have equal change of being selected is random sampling. Judgment Sampling: When the population is small the investigator personally, according to his judgment way select the units which from the sample, such a sample is called purposive or a judgment sampling. Quota Sampling: If the population has various categories of units the investigators may decide to fix specified quotas for representation for all major categories.

Survey Report
Customer awareness towards Share Market

TOTAL 600 INTERESTED IN SHARE MARKET- 150 NOT INTERSTED IN SHARE MARKET -450

Customer holding demat a/c

TOTAL- 150 NOT HAVING DEMAT ACCOUNT- 50 HAVING DEMAT ACCOUNT- 100 Out of 150 people who were interested in share market 100 peoples already had demat a/c, and 50 doesnt have demat a/c.

Customers holding demat a/c in different broking firms

T0TAL CUSTOMERS 100 The graph indicates distribution of number of customers of different broking firms among hundred customers who are already having demat account.

Customer Segmentation

TOTAL-100 ONLINE CUSTOMER - 30 OFFLINE CUSTOMER -70 Among the 100 customers who are having demat account in various broking firms the pie chart shows that 30%of the customers are doing online trading, and 70% of the customers are offline trading in the share market.

Customer satisfaction

The graphical representation shows the number of customers who are satisfied or unsatisfied with the various broking firms operating in the market

CONCLUSION

I am much thankful to india infoline for providing me the opportunity for doing training programme in the organization as management trainee. While doing my sip in the reputed broking firm India infoline I had got a chance for knowing and analyzing the share market. I was also able to know about the business environment and business ethics of the business world. I also came to know about what does a firm or an organization require or wants from a employee or a trainee. From the survey, I found that India infoline is in the top three position in the share market.

LIMITATIONS
the

project survey is carried out only in Delhi region. the results are based only according to customers response which may vary. Sample size of survey to determine the position of the firm is only 100, hence the level of significance may vary. brokerage rate of the different firms are based on the information collected by me via visiting the broking firms and using website of the firms which may vary. the project survey for comparison was carried only on the basis of demat account.

RECOMMENDATION
To

increase awareness about Share Market and the name India Infoline itself, the company should organize campaign. The campaign can be weekly, monthly, yearly, it will give a good result to the company to capture market in the competitive position. The company should reduce the margin money. It can help to acquire more customers, if the firms bring plans for no boundation of margin money. The Company should increase their focus on the less margin money customers . Transaction error should be avoided .Transaction should be done properly, taking in consideration that it is one of the most required quality of a firm. Wrong transaction or default transaction may lead the prestige of the company to be down. Brokerage rate should be reduced. Religare, Motilal Oswal, Indiabulls, are charging as 0 .03% for Intraday and 0.30% for Delivery where as India Infoline is charging 0 .05% for Intraday and 0 .50% for Delivery. Though it is negotiable but for high margin money customer